To the extent that eCommerce progress, the fact get more visibility than your competition and improve your brand recognition it becomes more important. However, this can be quite a challenge, whether you have little online experience, or on the contrary, you have so many products or channels that it is a very difficult task to manage. An excellent solution to these problems is to have a product feed management platform (in other words, catalogues)and today we will tell you how you can use in your omnichannel strategy.
What is Productsup?
If you already have one, it may have been difficult for you to find more potential clients due to the low visibility you have achieved. By offering your products in other types of channels as they are, eithernot only will you reach a greater number of potential customers, but you will also improve your customer experience, brand recognition and increase your sales.
If you choose this option, using a feed manager will help you in this expansion of your online business, without the need for a technical team or great computer knowledge.
That’s where Productsup comes in, a plataform that helps medium and large companies and marketing agencies to easily manage their product data, maximizing revenue from their multiple eCommerce and promotion channels, All in the same place.
Advantages of Productsup feed management
Their cloud based software helps collect your product data from multiple sources, optimizing and structuring it to deliver consistent, quality product information across your various sales and marketing channels quickly and easily.
With Productsup the information of your products will always be updated and you will be able to export your catalog to over 1,500 digital channels worldwide. Its main advantages are:
- Preconfigured templates: you will be able to configure the specifications of each of your sales channels and save time.
- Drag and drop function: very simple to use, so you will not require specialized equipment.
- Suggestions: You can analyze the state of your feed and use its best practices guide to improve your data.
- A/B testing: Identify the settings that give you the best results when testing different variations of your feed.
- Performance and ROI metrics: You can increase your sales thanks to automated rules according to your performance, ROI monitoring and error notifications.
- Real time preview: You can check in real time the preview of any edition you have made and see it as it will be seen by your clients.
- Imagen editor: you can identify those offers without images, change their size, customize the photos or videos of each of your products.
- Compatibility: Productsup is compatible with any format and has more than 200 data editing functions available on its platform.
- Technical support: If you have any problems or doubts on the way, you can get help from professionals.
Discover what the platform can do for your company or marketing team by requesting
Remember that the better the data source of your products, the better your online visibility and your customer experience will be, and with it It will exponentially improve your performance.
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