Far from having disappeared, podcasts have seen this type of audio content become more popular around the world every day. Given this momentum, Google has launched Podcasts Manager, a new tool that will allow podcasters who have their audio content available through Google Podcasts Gain insight into your audience’s behavioral metrics, understanding relevant trends and changes, and maximizing your performance.
This is Google Podcasts Manager
with this new analysis platform “you can access the metrics to understand how the with your program evolves over time, and view activity from recent episodes. This includes retention analytics to help you better understand where people tune in and when they stop, along with the duration of the listening, minutes that have been listened to… and more. You can also export the data and connect it to your own analytics tools if you prefer.”
But beyond just offering metrics, Google Podcasts Manager will also give you accurate reports on device behavior among your listeners:
Google claims that “This data can help podcasters better understand and respond to changes in listening behavior. For example, you might find that most of your listeners access your show through a smart speaker. This would mean that you should add content in a shorter form to listen on the go, or develop more familiar options for consumption in open spaces, for example”.
In any case, offering metrics on podcast listening data is nothing new: in 2017, Apple launched an option similar to Google Podcasts Manager, in addition to the fact that there are currently many other podcast performance analysis tools available on various platforms.
However, the advantage of Google Podcasts Manager is that offers much more specific information about the behavior of Google and Android users, This could help you fill in some gaps in your performance reports, as well as giving you a lot more optimization opportunities for your content.
An opportunity to optimize your podcast
Despite the great penetration of podcasts, currently the consumption of this type of content has decreased due to the impact of the , and listeners regularly access podcasts during their commute to or from work or to school, or when they go out to exercise.
By stopping activities closely associated with listening to podcasts, maximizing the opportunity to reach more users by improving your content becomes an extremely important factorand the Google platform could help you advance your strategy.
You can start knowing your audience better and reaching new listeners with Google Podcasts Manager from , and all you have to do is sign in a podcast RSS feed and verify that you own it.
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