Work is increasingly present in companies, thanks to the digitization of workspaces. This has provided an opportunity to facilitate the work of employees, creating communication spaces between them hand in hand with the .
These spaces have become especially useful in recent years, as they allow a greater degree of connection with remote employees. Likewise, companies encourage the creation of positive experiences for their employees through more dynamic communication through these media.
By promoting communication between a company’s employees, these platforms also allow them to increase their productivity, offering a means for creating projects. There are different applications and programs such as or , that offer this type of “work networks”. Of course, being a social network, Facebook also has its own version known as Workplace that has been running since 2016, but has received a great boost in the last two years.
Now, this impulse will reach directly to the mobile phones of the employees of the companies that use it thanks to Whatsapp.
Workplace will be integrated with WhatsApp
Meta has announced an upcoming WhatsApp integration «to help organizations better reach their frontline workers, as new research shows there is a prevailing disconnect and the number of people leaving their jobs following the COVID-19 pandemic continues to rise.” In this way, Meta continues with its process of integrating the different social platforms it manages, as we have seen in recent months with a
In its statement, Meta explains the objectives of this integration with workplace, which they call their “business social network”:
“We believe that organizations can help improve their ability to engage their people and deliver great service by better connecting their workers and empowering them with information. Therefore, today we announce an integration with WhatsApp that will make it even easier for companies to access their first line.
This integration, planned for 2022, will allow companies to share company posts with employees, including frontline employees, via WhatsApp. Thus, organizations will be able to ensure that information and updates reach frontline workers in real time.
Frontline workers are the lifeblood of organizations around the world. They may be out of sight of headquarters—on the road, in the air, in stores, manufacturing plants, and restaurants—but they are the workers who deliver essential services and interact with customers day in and day out. day”.
Ujjwal SinghWorkplace Product Manager, explained that “At Workplace, we firmly believe that the most successful organizations empower their frontline employees to make a difference and listen to their ideas. Thusit is disappointing to see that there remains a clear disconnect in 2021 between the front line and headquarters. Our integration with WhatsApp is designed to help address that – helping to bring frontline employees closer to their organizations and ensuring that the information they need to do their jobs is at their fingertips.”
Workplace, a social network with more than 7 million subscribers
Since its launch, this corporate network has been available for both computers and mobile devices, with a monthly price of 3 dollars for each user (about €2.5). Six years after its launch workplace has a base of more than 7 million paying subscribers, presenting a growth of 40% compared to 2020.
This considerable growth stems from the need to improve digital communication channels in companies given the incipient digital transformation of last year. Likewise, it serves as an indicator of the growing awareness of companies to create more and better communities within their work bodies.
On the other hand, hand in hand with its boom in the number of users, its prices have also increased. Now you have a plan $4 (€3.33) focused on work teams and more general organizations, with discounts for NGOs and frontline workers. And it also has a broader plan, with a cost of $8 (€6.66) for complex companiesand with better features like early access to new tools.
Workplace, a space for employees
Meta’s corporate social network was to be launched under the name Facebook At Work. In the end the platform was launched under the name of Workplace, which is available on web and appand began its journey in 2016. During this time companies such as the Royal Bank of Scotland, AirAsiaor different government agencies of Singapore have been using the network.
What products does Workplace offer?
Workplace is very similar to Facebook in terms of its image and interface, which makes it easy to adapt this tool to your work routine. Similarly, this network retains some of the tools of its social counterpart, such as reactions. Although it also offers more specific solutions for work environments, which we will see as the following:
surveys
Surveys offer a channel to learn about the interaction of users within the organization with the platform. It has customization options, allowing the choice of predefined answers or other freer ones for the expression of the workers. These can be posted as a post to the network feed or sent through your internal chat for a more private response.
video calls
Video calls are an essential tool for any organization, especially if you have remote employees or subsidiaries in various locations and countries. Workplace offers a tool to make high-quality voice or video calls, both individually and in groups, which are accessible from the desktop web and mobile app, as well as through .
live video
This tool can appear similar to video calls, however, it is more focused on communications for large groups, such as company announcements or webinars. With its recent announcement, Facebook released an update on this tool, which will allow you to create a live question and answer experience.
access codes
Workplace allows anyone to quickly connect to its platform via a unique access code sent via SMS or posted in a post. In this way, it facilitates access to users, in addition to adding a degree of security to the process.
Integration of tools and groups of companies
This platform allows the integration of cloud services commonly used in the business environment, such as Dropbox, Office 365, Google Drive, etc. Facilitating the adaptation of workers to its interface and the organization of documents.
Similarly, another relevant tool is the company groups, these allow you to establish a connection with any other company that uses Workplace. In this way offers a more organic and secure channel for business collaborationgiving rise to the construction of better projects.
knowledge library
The knowledge library is a space where you can create and store content that is important to your organization, from policies and regulations to job advice. This option makes the information accessible to all employees. In addition, it has also brought an update, which allows information to be extracted from other platforms, facilitating content migration.
Reactions, news, chats and comments
As we mentioned, Workplace also offers features that are very characteristic of a social network, such as reactions to posts or comments. These offer workers a comfortable and regular means of interaction, improving communication processes within the company.
In the same way, it has an ideal chat for quick and punctual conversations between the members of a work group. Finally, it also has a news wall, in which to see the events within the company without this being a greater distraction.
The main advantages of using Workplace
Workplace, like other work management platforms, seeks to facilitate daily work and reduce the number of internal emails that employees send, thus being able to consult in a single environment the requests and/or proposals of their colleagues and interact with comments and opinions.
The use of this platform entails different advantages for the employees and for the company. For example the familiarity that is generated when talking between workers who perhaps had not shared any conversation generates an interesting integration between colleagues.
This new network also allows it to be used as an internal news channel, which may replace internal newsletters or even corporate magazines; also adding the possibility that these information is commented on by employees.
On the other hand, Meta also advocates the ease of implementation of this platform since most employees already have a personal account on the social network and therefore will not have to register again to start using Workplace. Nor will they have to learn how to use it from scratch, since it shares uses with the social network itself, such as share images which, in this environment, will mutate into slides or reports.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus