This will be the new e-wallet that will allow you to identify yourself and make payments throughout the EU – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Every day digital media have greater relevance in people’s daily routine, as we see in the growing demand for electronic means of payment. This importance can be expanded to other aspects, such as digital identity, as in the case of the recent European Union proposal. This initiative conceives the creation of a digital wallet, which allows anyone within the EU to access both public and private services from the comfort of their mobile device. This proposal complies with a current of adaptation to the new era of digital transition in which the world finds itself.

A wallet to identify yourself in all countries

This e-wallet will not be mandatory and will work as a European ID card, which will propel all member states into the digital age and will facilitate all transactions within them, by integrating into the systems of each of the 27 member states of the Union. On the other hand, this wallet It will allow you to store all the information corresponding to your user: driving license, DNI, titles, etc. This data collection will facilitate your movement within the European Union, your enrollment in universities and any bureaucratic procedures.

It should be noted that any person, national or resident, as well as any company will have at their disposal the possibility of registering in this digital wallet, in order to have access to digital procedures both in private sector companies and public organizations within the EU. Thus, for example, any European citizen will be able to enroll in a university in the participating countries easily and without major identification procedures.

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Between the examples of payments made with this wallet made by the European organization, the payment of taxes, the rental of vehicles or even flats are cited, in a more comfortable and secure way, making payments immediately, as explained Thierry BretonHead of Industry of the EU in the announcement of the European commission

“EU citizens expect not only a high level of security, but also convenience, whether dealing with national administrations, filing a tax return or enrolling in a European university, where they need an official ID.”

A safer alternative for Europeans

This digital identity tool is proposed as an alternative that allows the user to decide what data to share and when to do it, thus avoiding the leaking of sensitive information. In addition, the data stored within the wallet will not be shared with large companies for the purposes of campaign analysis or marketing strategies. The initial approach to the EU digital wallet is found within the Regulation on Electronic Identification and Trust Services for Electronic Transactions (eIDAS).

On the other hand, this new implementation also seeks to reduce part of the impact on the environment, since with an identification linked to digital media, energy costs and pollution related to the creation of physical identifications could be reduced, in addition to offering alternatives less paper consumption when carrying out bureaucratic procedures.

A plan with long-term benefits

The European Commission has set itself the goal that this wallet go into operation next year therefore, it has extended an invitation to the participating countries to create a structure on which to incorporate this new tool. Also, the presentation of an action plan that suits each country, like those already present in 14 of the EU members. These national projects must be presented before September of the following year.

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This is because the intention is to create and incorporate this new modality by the end of 2022 throughout the entire territory of the European Union. This plan would not only facilitate transactions and guarantee the security of the legal residents of the union, but according to estimates from Brussels, the adoption of the electronic wallet could generate up to 9.6 billion euros ($11.7 billion) in benefits for the EU. . In turn, it could create up to 27,000 jobs over a five-year period, according to the 73-page document where the project is shared.

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