Tips for Optimizing Your Google Merchant Feed –

For the shopping campaigns it is necessary to create a Google Merchant account to upload the data of the products we want to promote.

This Database of products is known What Data Feed and you have to fill in different fields for Google to validate it.

in this post we will talk of the fields in which we can optimize and they are taken into account by Google to compare the user’s search with the product to show.

Title (Product Title)

It’s very important to be precise about the information that we will show in this field since Google will check this field (plus another additional one that we will detail later) with the searches carried out by users.

So that you can get an idea, the users who are willing to do a immediate purchase They usually do very detailed searches of the characteristics of the product: the colour, size, type of fabric, etc.

If we use a generic title the product will be displayed many times to users that No is it so interested causing us to have a low performance in the account. But if we use a very descriptive title we will have more chances that they click on our product.

You have 150 characters to write the title, although sometimes in Shopping it will only show 70 or even less, so you have to be clear and very concise.

We provide you with two graphic examples of specific titles and another generic one without information.

Unless you are very clear about how you want the product, users tend to click on the products where information is displayed and adjusted to the product you are looking for.

Image Link

All the products shown in Shopping have a image so it must be the most clear and representative of the product what we want to show

consider it As the showcase of a store: if the window is dirty or you cannot see the products displayed well, no one will come to see them.

In Shopping it is exactly the same: if the image of your product is seen pixelated, blurred or even shows a different product to the search carried out, the users they will click on another image more attractive (you also run the risk that Google will reject the product for not having a suitable image to display).

To give another example, when searching for a toothbrush cup we find the following

Although the title refers to the fact that it is a glass of toothbrushes, makeup brushes are being visualized.

Google_Product_Category (Google Product Category)

In the data feed you have to categorize the type of product you are selling and Google It has a very detailed list. for that I can to understand Really What are you selling.

In the list offered by Google you can find up to 7 different levels for certain products and the more detail you have classified your product more possibilities Google has to show the right product with the user’s search.

We provide you with the website where you can consult the

Product_Type (Product Type)

It is very similar to Google Product Category but this categorization not it is compulsory though will help google to have a second reference to know what type of product you are going to show.

You define this categorization yourself so it can be adapted to the structure you have on the web

For example, if we sell women’s shoes for marathons of brand X we can put the following category

Women > Shoes > Marathon > Brand X

This field requires write in a specific way but we provide you with the link where you can know how it should be .

Description

Another of the most important points that must be taken into account since Google also will match the user’s search with the information that you show

you have to use highly relevant keywords Y not to be Not at all generic: indicates model, size, color, material, measurements, weight, if it is handmade or uses environmentally friendly materials, etc. whatever relevant and important for your potential buyer.

So you can get an idea: use the title for the main words of your product and use the description to include the details.

You have 5,000 characters to describe so be creative and detail as much as you can.

Very important: you must comply the google editorial standards so forget about capitalizing everything, don’t remove space after commas, use opening and closing exclamation marks and question marks, etc.

All the feed fields explained here are taken from your e-commerce website, so it is very important that you have done the previous work and have your titles and descriptions well written in order to export them to Google Merchant.