Top 20: the best tools to create landing pages… and increase your conversion rate – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

One, as we have seen in previous articles, is a landing page that the user reaches through a call to action (CTA), that is, a call to actioneither through a button on a website, an email, a banner or a post.

The objective of landing pages is to convert visitors into , something that is achieved by incorporating a form to obtain the data of the interested client. In order for the user to decide to complete the required fields, it is necessary to offer something in return, such as more information or access to exclusive content. Once the requested data is completed, the usual thing is to direct the user to a thank you page.

The 20 best tools to create landing pages

There are different tools that facilitate this task, that is why we have created a list of the best to help you design your own landing pages and increase the number of .

Next, we explain the functionalities and characteristics of each one in alphabetical order. Remember that our listings are permeable and any contribution will be welcome 😉.

The first one that we show you is also one whose multiple functionalities highlights the creation of landing pages. Of Spanish origin, Acumbamail allows you to easily create landing pages in a few minutes according to your campaigns, ensuring subscriptions.

With its drag & drop editor you don’t need to have knowledge of HTML or design to create responsive pages that are displayed correctly on any device, and with an attractive and dynamic “look & feel”. You can start from scratch or customize one of the free templates on the platform.

Integrates with Prestashop, Facebook, WordPress and WordPress 3rd-party forms, Magento, Woocommerce and Google Analytics.

It has a free account and other paid accounts (€18, €50 and €157) that, in addition to the landing page editor, include features such as A/B testing, automation and activity reports.

This platform is a all-in-one solution to create, automate and scale your user registries. It is based on html templates where you can add mustache tags to automatically create input fields that make content editable in a custom dashboard. Is a swift toolhas SSL Y does not need maintenance.

You can connect it to a custom domain or subdomain and it integrates with multiple applications, among which are Prestashop, WordPress, Shopify, or Pipedrive. also supports integration with almost all APIs and common ID providers (Auth0, Okta, etc.), adding flexibility to forms and logic. It is ideal for developers looking for freedom of action from a base.

Have a free trial period and 3 monthly subscription plans of €50, €150 and €450.

Carrd allows you design one page sites for just about anything: a personal profile, a landing page to capture leads, or more elaborate things. You can start from a blank canvas or from one of its dozens of templatesall designed to maintain aspect ratio on any screen size (responsive format).

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You may create up to 3 sites for free and use all the main functions. The pro option (€16 per year) gives you access to exclusive features such as publishing sites on any custom domain with SSL support complete (via Let’s Encrypt), create and publish to more than 3 sitesinsert third party service widgets such as Stripe , PayPal , Gumroad , or Typeform, among others, add a tracking ID of Google Analytics to track and report traffic and remove the site branding from the footer.

This tool is also used to generate sales on websites. A sales funnel consists of a series of processes and strategies that a company establishes to make itself known, generate interest within the target audience and contact different users in order to meet a pre-established objective: the conversion of users, getting a registration, making a sale or retaining customers.

It is a complete experience for the user, which transcends a landing page, since it encompasses a series of pages designed to guide the customer towards the conversion that interests you. With Clickfunnels you can create various types of sales funnels depending on the objective: landing pages, lead capture, product sales, webinars, courses, among others. You can design it from scratch or select a predefined one.

It has a 14-day free trial, but its payment options are not specified on the website.

With a powerful visual editor in drag and drop, Elementor is a useful alternative to create landing pages easily. It is a plugin for WordPress that has a free version that includes more than 30 templates. If what you prefer is to use any of its extended functionalities, it also has three payment plans (€4, €7.5, €14.5, €36 and €71 per month, with discount for annual payment) that in its The more expensive version allows you to use its features on up to 1,000 sites and includes the Elementor Woocommerce Builder for WordPress online stores.

Hello Bar is a free WordPress plugin that you can install on your website or blog to show your users important information about the content of your page or simply to request information. It contains a wide variety of tools, among which is the creation of a landing page.

To configure this plugin you must link your landing page throughout your site using the bar and design an attractive call to action. Installation is done with 1 click and no code required. It can integrate with WordPress, Shopify, SquareSpace, Wix, and 17 other platforms.

It has a free version that includes up to 5,000 sessions per month and three payment plans whose main variation is the number of sessions included per month: Growth (€25), Premium (€41.55) and Elite (€84).

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Hubspot is one of the most complete on the market. It includes digital marketing tools of all kinds, from email marketing to management, through its well-known CRM. In addition, it has a landing page creation tool that allows you to give a global approach to your company’s strategy.

It has a library of mobile-optimized templates that allow you to drive conversions or create your own pages from scratch. It allows you to create personalized content, CTAs and forms for each of your visitors, dynamically display different content based on location, device, lifecycle stage or any other contact data stored in your CRM.

It identifies the most converting pages in a centralized dashboard, makes personalized recommendations to optimize your pages for search, and offers the possibility to perform a deeper analysis to know how many visitors, contacts and customers each page generates by testing with up to five variants.

The prices are very varied and depend on whether specific services or packages are contracted, the objectives pursued, the size of the company, among many other variables. But the cheapest plan starts at €41/month.

Is a landing page tool that can be easily integrated with Google Analytics and AdWords, transferring data to the marketing CRM with everything you need. It also has a tool integrated so you can optimize your page after you have built the first version. It has a advanced layout functionalitywhich will allow you to create great designs for your landing pages in a simple way.

Includes a visualizer of and allows you to securely share your landing pages with stakeholders to get feedback in minutes. Some of his clients include Verizon, Lemonade Stand, Heap and Vita Companies, among others.

It has a monthly subscription plan of €254 or €169 if contracted annually. It also offers a customized plan for large companies.

It is a tool to make contests and marketing campaigns, but it is also very useful for creating landing pages. Within this platform you will find several templates and a multitude of features that can help you get the leads you are looking for.

It has 4 subscription plans, which can be annual, semi-annual or monthly and vary between €16 and €254.

This tool proposes creating a landing page in just 5 steps:

  1. Choose the template: has a bundle of over 300 built-in landing page templates that are broken down by industry to make it easy to find the one that works best for your business.
  2. Think about the needs and adjust to them: change placeholders, upload images, videos and icons or use those from the Landingi library (contains more than 5,000 assets free of charge), edit versions for different screen models, make menus, etc.
  3. Create forms: from a widget or through and integrations.
  4. Create one thank you page for those who sign up.
  5. Press the button “Post” to view the landing page live on the test domain Instantly. If you prefer to publish it under a custom domain, you can add it to your account in a few simple steps or publish it directly to your WordPress using the Landingi WordPress plugin.
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It has a 14-day free trial and if you contract a plan and you don’t see results within the first 30 days, it guarantees the refund of the amount. It has plans of 1, 3, 6 and 12 months. The cheapest starts at €49 and the most expensive reaches €183 per month.

Breaking a little with the characteristics of the platforms that we have been presenting, we will talk about a landing page tool that differs from the rest. Imagine that you have a business that will be launched on the digital market in a few days or weeks and you ask yourself: How can I generate interest in this new product that I offer in the market? Launchrock gives you a simple and effective answer: creating suspense.

It is an ideal tool for create a landing page attractive of «coming soon”, which generates interest and curiosity thanks to its wide range of templates that will save you many hours of design. In addition, it is very simple to use, you just have to choose the theme, edit your message, and… that’s it!

It has 3 plans: an annual payment plan that costs €212, a monthly payment plan that costs €25, and a lifetime plan that involves a single payment of €296. They all include unlimited launch sites and premium features.

Landerapp is a platform that allows you to quickly create your next landing page without the need for programming or design knowledge, since it has a multitude of customizable templates.

Some of the cmost notable features of Lander are:

  • the publisher is very easy to use.
  • You will get a large number of visitors on the most basic plan.
  • you will be able to create Facebook landing pages.
  • Allows you to edit the code of the…
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