If you have a website and you want it to work, data measurement is something that you cannot and should not ignore. Personal perception is important, but the numbers have the last word and are the ones that will really tell you what you are doing right and what you need to change.
In 2014, Google created analytics, a super tool complete and free that can measure the performance of all the pages of your website just by inserting a javascript code or downloading the WordPress Tag Manager plugin, which does it automatically. Although it is the best known and most used, it has some weak points: it can be somewhat complex to use and understand, collect user information and use it for commercial purposes, you can slow down the performance of your site.
There are many alternatives free or not, that can fulfill the same function and may be a superior option to respond to your needs. That’s why, We have made two lists: one with which we consider the best options on the market, and a second with other tools that can also help you make basic measurements of your eCommerce.
In both cases, the order is alphabetical. Remember it’s a list open to suggestionsso if you know of a tool that we haven’t included and you think we should, you can leave your comment at the bottom of the note 🙂.
The best alternative tools to Google Analytics:
Other alternative web analytics tools to consider:
this tool is part of the Adobe Marketing Cloud suite and it has the advantage of integrating with all the tools of the brand, such as Adobe Audience Manager and Adobe Target and Adobe Campaign. It is very complete and allows you to collect data from virtually any source (web, email, campaigns, web-based stores, mobile devices, client-server applications and most applications that access the internet) complying with the General Data Protection Regulation (for its acronym in English) and with the California Consumer Privacy Act (CCPA).
Count with one interactive panel Built for analysts, yet accessible to marketers, giving you the ability to create and apply segments, set algorithm-driven alerts, and create powerful visualizations. Also allows you to integrate data from a CRM system or from any other online or offline business data source (for example, loyalty program levels) as an additional dimension of analysis and offers extended storage, data reprocessing and reporting.
Prices are not available on the website, but you can request a free demo.
(ex ClickTale)
It is a SaaS solution for the analysis and user experience optimization (UX)) that helps businesses understand how and why users interact with apps, mobile devices, and websites. It offers measurements of all kinds that can be adapted to the needs of different areas of a company: marketing, eCommerce, UX/UI design, operations and IT, or pure analytics.
It sits between your analytics tools and your VoC (Voice of Customer) or testing tools, helping you set your priorities and better understand visitor behavior without using third-party cookies.
Among its functionalities, it allows analyze visitor behavior on your site from the beginning to the end of their visit and identify the points of friction, the errors and their impact on the ; visualize how users interact with each element of your page and how this affects their behavior; send automatic notifications about problems and anomalies present on your site; access all the insights related to the performance of your categories, products and brand; connect directly with your web analytics, VoC and personalization tools, among other options.
Some of their clients are Sephora, Walmart, Disney, Kenzo, Dell and Rakuten.
Offers Specific solutions for SaaS and for eCommerces. It shows which features and content are driving your site’s conversions and the characteristics of the “big spenders” so you can market them. I knowEasily integrate with Shopifyhelp optimize your checkout funnel and increase new and repeat purchases, and report on subscription revenue.
Among the most useful metrics for online stores are total sales, total revenue, average revenue per person, new visitors, visitor to checkout, cart to cart conversion rate, and site searches. Allows you to understand customer behavior and find patterns among top shoppers, generates behavioral reports, shows lifetime value of your customers by segment, total revenue by marketing channel, and percentage of customers who haven’t bought in the last 3 months, among many other options .
It has the Silver (€244.72), Gold (€408.42) and Platinum (personalized billing) plans.
Map Cloud combine data with artificial intelligence to generate actionable information that allows you to connect with consumers throughout their buyer journey. Instead of prioritizing data analysis, this tool focuses on knowing customers so you can craft highly personalized, customer-centric marketing campaigns.
Unifies all the information in one place, analyzes the customer from all angles (personal attributes, purchase history, engagement and loyalty status) and predicts behaviorsclassifies massive amounts of data and makes sense of it, offers intuitive dashboards that facilitate the analysis of campaigns by message, group, geography or device and help segment customers to plan when, where and what content to send them, run integrated campaigns across email, mobile (SMS, in-app, push notifications), web, digital ads, and direct mail, among many other features.
Some of its clients are ING, Unilever, La Martina, CBS interactive, Admiral Group and Pepsico. Prices are not available on the web.
It’s about a open source software which can be downloaded and installed on your own web server, although it requires technical knowledge to configure it. With it you will be able to obtain detailed data about your site visitors, such as the language they speak, the pages they visit, the files they download, the keywords they used to find you and the referring search engine.
It also has payment plans, which start at €29 per month (up to 50,000 pageviews) and offers some additional services like activity log, WooCommerce analytics, keyword performance, conversion funnels, user flow, custom logo and colors, heat map and session recording, testing A/B, up to 100 custom reports, up to 100 forms, media analytics, rollup reports, cross-channel conversion attribution, cohorts, and tag manager.
Used on over a million websites in 190 countries. Some of his clients: Red Bull, Amnesty International, Huawei and NASA.
Mixpanel is a platform that allows you analyze user interactions in real time for both mobile and web applications complying with GDPR regulations.
Generate interactive reports that allow you to easily consult the data collected, show and analyze participation trends, create funnels and identify retention controllers key, allows to experience across product launches, shows how often users take meaningful actions, monitors the growth of key user cohorts, compares current trends with past results, and has more than 50 integrations.
Offer a free plan (up to 100,000 users) with access to unlimited data seats and history, main reports (including flows), data dictionary, monitoring and alerts. There are two payment plans, one costs €20.46 per month, and the other is personalized. In addition, it has the Program through which companies that are less than two years old and have a maximum of 5 million dollars of total financing obtain $50,000 in credits for the Mixpanel Growth plan, which are validated for 1 year and cover the costs of the plan and the additional data rates.
Between his 26,000 customers there are some companies such as Skyscanner, Expedia, Uber and Twitter.
Open Web Analytics (OWA) is a web analytics software from Open Source which has one structure and design similar to Google Analytics. It allows monitoring and analysis of how users interact with websites and the different applications related to a given web page. It has a built-in heat map that serves to extract information about how the user reacts and behaves before the web interface or the landing page.
Helps optimize the tracking the most frequent search terms and analyzes the frequency of visits by users. It is licensed under the GPLv2 and provides developers with easy ways to add web analytics to their sites using Simple APIs based on JavaScript and PHP. OWA also comes with support for crawling websites built with popular content management frameworks like WordPress and MediaWiki.
This tool analyzes user behavior across websites, apps, SaaS products, and even in secure areas after login, all in a privacy-friendly and compliant manner (GDPR compliant). Tea allows you to store the data wherever you want within the borders of the EU: in a public cloud, in a private cloud or on your own servers.
Among its features you can build profiles Of customers, segment audiences and enrich data through forms, custom events, marketing campaigns, offline solutions and securely integrates with Google Ads and Search Console.
With Piwik Pro you will be able to coordinate the behavior of the labels with Analytics, Customer Data Platform and Consent Manager to accommodate any approach to data collection and use tagmanager to add tags to your marketing stack without hiring an IT team.
You may schedule a custom demo to compare the features and limits of Google Analytics and Piwik PRO. The prices are adapted to the needs of each company. Its clients include HP, Accenture, Wurth and Skoda.
This tool from Madrid uses artificial intelligence and big data to obtain information on online advertising campaigns in all sectors, of all brands and in all media. In this way, it allows you to know in real time the evolution of your campaigns and compare them with those of the competition, saving time with reports and automatic alerts.
The system also identifies the media and formats most used by each advertiser and…
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