You may think that anyone can manage your social profiles at a low cost, but the truth is that for develop digital strategies adapted to your business and improve communication with customers (among many other functions) you must have the help of professionals. The best option is to go to a specialized agency that advises you in this process.
The importance of working with professionals to create a social media strategy
the are channels that help to achieve greater notoriety, increase the presence and image of brands, attract traffic to web pages and obtain customer data. There are many agencies specialized in planning and executing effective communication plans that differentiate you from the competition and improve metrics.
Having solved that problem, another one appears: Which agency to choose? To help you make this decision, for years we have drawn up an annual ranking of the best companies in the sector in our country.
But this year We wanted to give it a spin.
Unlike other years, We have calculated the ranking based on internal data provided by the companies themselves. Previously, the ranking was defined by the performance of the agencies (followers and ) in their own social profiles, but we believe that this new format will provide you with more useful information about the sector in our country. That is why this time we will not include a comparative table with what happened in previous years, since the ordering criteria are not comparable.
The 25 best social media agencies… ordered by their results
Obviously, determining which are the best social media agencies in Spain it’s not easy. we could use many criteria for this: its prestige in the sector, its performance in social networks, the opinion of clients, etc. And even if we approached it from all aspects, we could not determine with certainty which are the best, because the same agency can do a great job with one brand and another not so much with anotherand just for changing the sector, for being a different type of brand or even for the professionals involved in the campaign.
On this occasion, we make a direct survey of more than 40 Spanish agenciesof which we answered 25. This is a fundamental aspect of this ranking: It is prepared based on declarative data, provided by the agencies themselves.
The parameters respondents who determined the positions were:
- Number of clients total social media (SM).
- Billing managed in SM during 2020 (not counting social ads).
- Number of New customers SM earned during 2020.
- Billing managed in SM of new customers 2020 (not counting social ads).
- Average investment per client.
- Number of specialists SM.
The process to define the positions was as follows: we made a specific ranking for each of the criteria mentioned above. Each of them determined a position for each company (from 1 to 25). In the final table, all these partial classifications were added, which resulted in a medial: the lower the average position, the better the ranking.
As you will see, to the description of each agency we have added the data of Facebook, Instagram and Twitter engagement Obtained from (thanks for your collaboration!) . For this we have collected data from 12/20/2020 to 12/20/21 and we have calculated the engagement according to the formula interactions/followers x 1,000.
These are the Top 2022 agencies in alphabetical order:
Final table based on the data collected
In the table you can see the relative position that each agency occupies within each criterion, and finally an average of the positions of each of the criteria. For example: Thinketers has been in fifth place in number of social media clients, and second in terms of average investment per client, but the average of all the classifications places it, with 3.7, as the best social media agency in Spain.
Top 25 of the best Social Media agencies in Spain
1.-
On the podium of our ranking we have Thinketers, an agency from Madrid that was founded in 1994 and that offers digital and influence marketing services, branding, events, 360 campaigns and transmedia production. The main verticals it works with are food, electronics/IT and beauty. His clients include names like RTVE, Coca Cola, Huawei, Mustela, Grupo Anaya and Hyundai.
engagement data (previous ranking data in parentheses):
two.-
commendbelonging to Grupo , has been since 2001 offering its services in the digital field. It has three offices in Spain (Barcelona, Madrid and Vigo) and has long since crossed borders with its office located in Mexico City. He specializes in the concept of and works around the scope digital: Social Media, ASO, Display, Amazon AMS or , among other. Among his clients are names like Lidl, Peugeot, Citroen, Opel, Hero, Garmin or Panasonic and the main verticals with which it works are food, decoration and fashion.
engagement data (previous ranking data in parentheses):
3.-
The Good Rebels agency (formerly known as Territorio Creativo) specializes in strategy, research, design and user experience, engagement improvement and social media performance. It has more than 20 years of experience and its 130 “rebels” They work in 6 offices in Spain and Mexico. Its clients include companies such as Santander, Abbot, Decathlon, Repsol, LG, Toyota, Domino’s Pizza, Pepe Jeans and General Óptica, among others. The verticals with which they work the most are food, decoration, sports, automotive, energy and financial sector.
engagement data (previous ranking data in parentheses):
4.-
occupying the 4th place appear Imagine, a Digital Marketing agency that has a team of 50 people, staff and collaborators, between Barcelona, Madrid and the world (journalists, designers, creatives, analysts, UX experts, programmers, photographers and business consultants). Its clients include companies such as Zara, Seat, Danone and Orange. The main verticals with which it works are agencies/professional services, electronics/IT and health.
engagement data (previous ranking data in parentheses):
5.-
In 5th place is the agency Mr Burns, which is dedicated to digital communication and online marketing. Its main objective is build brands and generate business value at each point of contact with the consumer/customer. It has offices in Madrid and in Lime (Peru), the main verticals with which it works are food, sports, banking and insurance. Its clients include brands such as Lexus, Santander, Kiehl’s, Royal Canin and Siemens.
It should be noted that in recent days, the agency has launched a renewed website and social profiles. At the time of making the ranking, it had not yet presented this new brand image.
engagement data (previous ranking data in parentheses):
6.-
In position 6 appears the Barcelona agency Buzz Marketing Networks, which offers comprehensive creativity, development and performance services. With 10 years of experience in the market, it works with clients such as Wallbox, Brico Depot, Open Arms, Almirall, Naturgy and Vueling, and its main verticals are food, electronics/IT and tourism/travel.
engagement data (previous ranking data in parentheses):
7.-
For the first time in the social media ranking and breaking into position number 7, we find the Catalan company BeAdvertising, which defines itself as a #Brandformance, specialized in building and communicating brands in digital environments, through actions and campaigns that generate conversion and sales. It works with companies from very diverse sectors, such as food, fashion, automotive, pharmaceutical, health and wellness, restaurants, beauty, culture, among others. Some of its clients are Caixa Forum, Levi’s, Dermofarm, and L’Oréal.
Engagement data:
8.-
In position number 8 we have the Cordoba agency Dobuss, which was founded in 2013 and has clients such as the Palacio de Congresos de Córdoba, Pura Functional, Ajos La Abuela Carmen, Castillo de Almodóvar, and Iván Ros. Mainly, it works with food, decoration, sports, electronics/IT, toys, pets, fashion, agencies/professional services and tourism/travel companies.
Engagement data:
9-
The creative agency and digital marketing consultant Darwin & Verne has offices in Madrid and Mexico from where they manage campaigns for clients such as Osborne Group, Sanitas and ICEX, among other. The main verticals with which it works are agencies/professional services, food, fashion and insurance.
engagement data (previous ranking data in parentheses):
10.-
The Catalan company Roca Salvatella completes the top 10 of our ranking after an outstanding performance throughout 2020. Founded 14 years ago, this strategic and business development agency has offices in Barcelona, Madrid and Bogotá. Its clients -from more than 20 countries- include brands such as Seat, Audi, Cupra, Volkswagen and PortAventura. The main verticals with which it works are food, tourism/travel, automotive, leisure, health, public administration, education and foundations.
engagement data (previous ranking data in parentheses):
eleven.-
In 11th place is the Madrid-based marketing consultant Walterman, which has offices in Madrid and Alicante, and its clients include brands such as Marco Aldany, Hotmart and Lacer. The main verticals with which it works are food, electronics/IT and fashion.
engagement data (previous ranking data in parentheses):
12.-
The 12th place is occupied by the online marketing agency management, specialized in digital solutions and platforms. Created a decade ago in Madrid, it has clients such as Kronos Homes and Mivet, and its predominant verticals are pets, consumer goods, real estate and banking. This company, together with Metricool, was a collaborator for the IX Edition of the Observatory of Brands in Social Networks of IAB Spain.
engagement data (previous ranking data in parentheses):
13-
Created 10 years ago in Madrid, Internet República defines itself as “a digital marketing consulting agency that aims to help companies attract more customers and then retain them.” On his website he also denies 360° agencies since “if you think about it coldly you will realize that if you turn 360º you will stay in the same place you came from,” he says.
It has offices in Madrid, Barcelona, Miami and Mexico City. The main verticals with which it works are food, institutions (European Commission) and pharmacy. Among its clients we can name the European Commission and Arsys.
engagement data (previous ranking data in parentheses):
14.-
At number 14 in the table is the digital marketing and web design agency 360° AB Social Media, which was created a decade ago in Albacete, where it currently maintains its headquarters. The main verticals you work with…
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