Sometimes we speak indistinctly of or , but to tell the truth, social networks are only one part of the great gear of Social Media, which includes many other elements, such as blogs, and everything that surrounds them.
When it comes to proposing strategies in this field, we can find endless social media tools that will help us in their implementation, development and good results. Today, we present to you what we consider essentials (which we will divide according to their theme), and that we are sure will be of great help to you when implementing your social media strategy.
The 7 best Social Media tools…
… and others that will also be very useful for…
Social Media tools to schedule and publish on social networks
Now Press is a tool of simplified social media management that allows you to maximize the performance of your content, as well as the interaction on it. On the same platform you can organize the publications of all your networks by campaigns or themes, add labels To measure the performance of each Edit imagescustomize video thumbnails, add hashtags And till segment to your audience.
It has a app to manage publications directly from the mobile and integrates with bit.ly. You can too answer to the public of all networks from one place, get performance reports and perform do you listen.
You can try all the functionalities free for 28 days and then contract some of their plans, which start at €79/month with an annual contract. It’s compatible with YouTube, Instagram, Facebook, LinkedIn and Twitter.
buffer is a tool that performs at the same time the function of content and agenda manager organizer of planned content and offers statistics of all managed accounts with a single click. It allows you to tag people, add location and hashtags, automatically cut links, choose a thumbnail and a title for your videos and obtain data on your audience, among many other options.
It has a free version with restricted features and a paid version for €4.27/month and an additional €4.27/month for each social network, which allows you to program unlimited posts on all networks (compared to 10 in the free version). ). It’s compatible with Instagram (professional accounts), Facebook (pages and groups), Twitter, LinkedIn and Pinterest.
hoot-suite It is one of the most well-known and complete social media tools. From the web and mobile application you can manage profiles of up to 20 social networks in a single dashboard. It is a very useful tool simple to use and offers many functions, among which the programming of posts, write updates, upload photos, monitor and answer in the feeds, analyze performance and get custom reports, among many others.
It has a 30-day limited free trialand then you can choose between the 4 subscription plans, ranging from €39/month (10 social profiles, unlimited programming and 1 user) to €599 (up to 5 users and 35 accounts).
Metricool is a tool that allows you to manage and monitor the general situation of the content you publish in a single panel that shows a summary of the performance of each social network: followers, reach, impressions, likes, etc., of your accounts. Twitter, Facebook, Instagram, LinkedIn, Twitch, Tik Tok, YouTube and blogs. From the platform you can create and schedule posts, analyze the competition, search for hashtags and manage the feed, among other options.
It has a very complete free version and 5 payment plans that range from €10/month to €99/month and vary in the number of accounts to manage and the limit of scheduled publications per month.
It is one of the best options today to post on Instagram, although from the same dashboard you can also manage your accounts Facebook, Twitter, LinkedIn, Google My Business, YouTube, , Tumblr, WordPress, Telegram, , , Pinterest and Medium.
You can schedule posts and stories on the network, in addition to indicating the Location, label people add hashtags, respond to comments and access all kinds of statistics. In addition, it allows you to give access to the publications to your administrators without giving them the password of the account. Includes the functions “builder”with which you can create multiple links and a micro landing page in minutes, and monitoringwhich tracks brand mentions to monitor your reputation.
Offers 4 subscription plans, which vary between €9/month (up to 3 accounts), and €47.15/month (up to 40 accounts). In any case, you have a 7 day free trial.
This tool, recently acquired by the company Emplifi allows you to publish in as many channels as you need from the same collaborative calendar. With the use of artificial intelligence manage your social networks and measure the performance of the publications so that you can improve the contents, or redirect them to what your target audience is looking for. With the drag and drop functionality you can create and schedule stories, carousels, videos or any other format to Facebook, Instagram, LinkedIn, Twitter and Pinterest.
It also offers the social listening tool for measure the sentiment of the public and integrates with many other applications like bit.ly, Dropbox, Salesforce and One Drive, among many others. subscription plans they start at €145.04/month (for teams of up to 5 people and 10 social profiles).
Sproutsocial is a software publication, management and monitoring of social networks, which has a Hootsuite-like calendarfrom which you can perform all the actions you need for the various profiles, networks and campaigns.
To create the publications you have a library of multimedia content available and you can also add product links connecting your Shopify catalogs and Facebook Stores.
The platform will automatically suggest posting when you’re most likely to reach audiences, and you’ll receive real-time engagement updates. Also, you can monitor profiles, keywords and locations.
It has 3 subscription plans: Standard (€76/month per user), Professional (€127/month per user) and Advanced (€212.28/month per user). Also, it offers additional premium solutions that can be added to any plan.
Tweetdeck is a complete and simple application for manage several Twitter accounts at the same time: schedule tweets and control mentions, messages, notifications, add columns to display content specific to your interest, filter content, track traffic and conversions, among many other possibilities.
it totally free and is available in version of desktop and in app for mobile phones.
Social Media tools to identify, analyze and grow your audience
If what you are looking for is perfectly understand and identify your audience, (formerly known as SocialBro) is your ideal alternative.
As you can see in the video, this tool allows you to identify relevant audiences for your business based on 8 different criteria, which can be combined with each other allowing the creation of highly specific audiences: Demographics, Relationships, Behavior (activity), Conversations, Location , Interests and Twitter profile.
that will allow you segment audiences with a very high level of detail, discovering valuable insights to develop strategies of marketing. Among its most powerful features are the ability to create automated rules (for example, to generate responses or create lists based on the behavior of users on Twitter), the identification of potential ambassadors brand, the monitoring of thousands of tweets and the possibility of export data and pre-made report templates.
You can try the tool like free for 15 days and then subscribe for €1,299/month. You can also opt for the specific plan for Twitter, which costs €89/month.
brand watch gives you the necessary weapons to know the consumer opinion on any topic. Whether you are carrying out a marketing study at a general level, or if you are leading a micro campaign at a local level, knowing the opinion of your public about certain topics is key when it comes to obtaining good results. As someone once said…. Information is power.
With this tool you can collect millions of posts, comments and conversations that are relevant to your brand, classify them by complaints, feedback, opinions, etc., use artificial intelligence to identify insights and answer key questions, share the results with your entire company by generating live alerts and reports.
Brandwatch brings together one of the largest real-time and historical consumer databases. It has a posting history dating back to 2010, access to full official Twitter, Tumblr and Reddit archive, 501 million new conversations added every day and conversations from 100 million unique sites and billions of sources. In addition, on the web you have several reports that analyze trends in different sectors based on first-hand information.
There are no prices on the webbut you can request an interview.
This tool allows you schedule, publish and optimize all your posts on social networks from a single calendar offering real-time feedback on your account. For example, you can use a specific hashtag, keyword, or account to see what trends are starting to emerge. In addition, measure the impact of your campaigns and events with exportable reports and identify which trends are bringing the best resultsgiving you data on the activities that are generating the most and the greatest growth of followers.
You can also create a feed that automatically records the Instagram accounts of your competition to see what is working for them and what is not and helps you identify to grow your brand.
You can try it for free, but prices are not available on the website. It works for Instagram, Facebook, TikTok, YouTube and Twitter.
Reportei is a digital marketing reporting tool, with an emphasis on social media. The software collects data from Facebook, Instagram, Youtube and of websites through Google Analytics to generate complete performance reports for companies and clients. The information collected by the tool includes the number of followers, new followers, the scope of the publications, likes, comments, visits to the profile, views and much more.
It has 4 subscription plans, ranging from €12.36/month to €55/month.
Radian 6 (Social Studio) is a Salesforce tool whose functionality consists of adding data from different sources to your system, whether in the form of posts, tweets, videos, forums, images, etc., and perform a comprehensive analysis of them to optimize the management of…
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