Audio content has gained more momentum in recent months, especially , which came directly to compete against Club House and that little by little they have managed to take a special place in the social network, so now Twitter wants Spaces to be an additional way for the monetization of its creators by allowing them create paid audio chat rooms.
After testing paid audio chat rooms for a few months, Twitter has announced that it will open up these spaces to more users. “We know how important it is for people on Spaces to monetize their content, as well as being more intimate with their growing community. That’s why you can now apply to create Ticketed Spaces and Super Follows directly from your profile.”
we know it’s important for people on Spaces to monetize through their content, and have more intimacy with their growing community. that’s why you can now apply to get Ticketed Spaces & Super Follow directly from your profile
—Spaces (@TwitterSpaces)
This will be the new Twitter payment chat rooms
With new paid audio chat rooms called Ticketed Spaces, creators will be able to:
- Set the price of admission for your audience
- Choose the size of your space (from 5 to 100 guests
- Promote easily your paid audio chat rooms, create reminders via push notifications in the Twitter app, and even share your room details right on your home page.
- In terms of income, the hosts of Ticketed Spaces of each ticket sale.
This new function has been possible thanks to the fact that it will be in charge of the processing and payment of tickets while Twitter will cover the transaction fees.
In order to create paid audio chat rooms, hosts must have a Stripe account, be over 18 years of age, have more than 1,000 followers, and have hosted three Spaces in the last month. This feature will be available on Twitter first for iOS device users.
This is not the first time that Twitter tries to integrate monetization solutions to its platform: in January 2021 we learned that , a tool to create and send free and paid newsletters.
In addition, last May he launched a paid service that adds functions and services to users in the social network, available only for those who want to pay a monthly amount. This kind of Twitter extension costs approximately 2.45 euros per month, and its objective is Offer your subscribers additional features that enhance the microblogging social network experience, for example:
- undo tweets
- Create bookmark collections
- Convert tweet threads to easy-to-read text in reading mode
Twitter’s attempts to offer monetization spaces… and attract more users
Twitter’s plan is to reach 315 million monetizable daily active users (mDAU) over the next three years, that is, add around 109 million mDAU more than it currently has, which would mean a growth of 188%. This is a very ambitious figure, especially considering that in the last three years, Twitter has only added 83 million mDAU. The mDAU are Twitter’s own metric, implemented by Jack Dorsey’s team in 2018, and according to his own words “Includes Twitter users who log in and access any day through Twitter.com or applications that may display ads.”
Now, by offering a new incentive for its creators to post more content and engage with larger audiences more frequently, Twitter hopes to attract more users, which could give the social network a new lease of life than in recent years. has gone through
Nevertheless, your monetization options are still uncertain, especially because for users to pay for a chat room it must include some renowned star, since it will be very difficult for regular users of the platform to pay to listen to any influencer every week.
While Twitter’s monetization offerings don’t benefit the majority of its users, if the social network can get the big guys to push their paid content on the platform, it may be able to grow its global user base and thereby improve its bottom line.
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