In the world of marketing and advertising there are different types of advertisements with particular characteristics, formats and objectives. Knowing each one will help you identify which one is the right one to communicate the message and values of your brand.
“I’m interested!”, “I want to know more!” or “I need it!”, are some of the phrases that a company wants to hear from the consumer when it invests and focuses its efforts on an advertising strategy. Thanks to it, it manages to make itself known, promote a product or service and encourage its sales.
But, what is the ideal advertisement for your business? We anticipate that it should be the one that helps you increase the recognition of your brand and sow that seed that will make your ideal client think about your project when evaluating various options.
And so that you can define it better, we invite you to continue reading because throughout this article we are going to present you with 15 types of advertisements.
What is an advertisement?
An advertisement is a message (physical or digital) that has the objective of promoting the products or services offered by a brand or company so that it is received and generates an action on the part of the determined audience.
Elements of an advertisement
Two of the most important qualities a banner ad possesses were detailed above: increasing your brand awareness and planting that seed that will make a .
However, there are other elements that help define and know how to make advertisements that we will see below:
- Format
- Audience
- Context
- Concept
- Message
Now we are going to explain each of these elements and what is the importance of advertisements.
Format
Does your brand focus more on the physical or the digital? Keep in mind that although you can use a physical location, perhaps the most viable option is to use one or a to attract more potential customers.
Audience
Defining who you are helps you decide which types of banner ads are right for your brand. To do this, you need to know what interests they share, how old they are, where they live, etc.
Context
The most important thing is that you take into account some aspects such as temporality, the global situation and the current social context. Remember that empathy with users is one of the most crucial aspects of advertising.
Concept
This point focuses on defining the idea you seek to project and communicate. The ideal is to arouse the interest of the consumer through an emotion or through the and that is always consistent.
Message
One of the fundamental pillars of an advertising message is that it reinforces all the . Therefore, consistency and trust are two key points in any communication strategy.
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15 types of banner ads with examples
Now that you know what banner ads are and what their elements are, it’s time to explain the different types of banner ads:
- print advertising
- direct mail advertising
- television advertising
- radio advertising
- advertising mentions
- Mobile Advertising
- social media advertising
- Email Advertising
- Search advertising (PPC)
- native advertising
- display advertising
- outdoor advertising
- guerrilla advertising
- Word of mouth advertising
- product placement
With this in mind, let’s take a closer look at the types and examples of banner ads:
1. Print advertising
This type of advertisement is one of the oldest and most well-known ways of advertising a product or service. It is related to and is commonly found in magazines, newspapers, flyers, etc.
🔍 Example: here the Coca Cola brand plays with the fact that a magazine has a “cover” (cover), but this time it has two: the cover of the soda itself. This practice connects, brings a smile and remains present in the mind of the audience in a subtle, but effective way.
2. Direct mail advertising
This type of advertising focuses on sending advertising information using traditional postal mail. Include some kind of brochure along with a personalized letter.
🔍 Example: in this printed piece, the Coto supermarket uses the format of a printed magazine with the purpose of publicizing its offers and promotions to customers.
3. TV advertising
What was that ad that marked your childhood? Possibly a brand of cereal or bread. Today, this type of message continues to be a crucial part of the positioning of many companies that advertise through commercials, advertorials, television news, etc.
🔍 Example: this is one of Bimbo’s most recent commercials in Argentina in 2022. In advertising they use trends, popular melodies and emotions that make the consumer feel attracted to the products they promote.
4. Radio advertising
There are two types of ads in this category; advertising that is part of conventional radio stations and advertising that is integrated into podcasts. The reality is that the latter tend to be a bit more subtle, as they are often quickly mentioned as sponsors of the show itself.
Learn more about a new alternative to reach more customers:
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5. Advertising mentions
This type of advertising is one of the most common in social networks, especially in .
Thanks to the “stories”, the influencers do unboxings, present their audience with a wide range of products ranging from beauty, personal care, jewelry and clothing or even give tips on home decoration to make.
🔍 Example: the Argentine influencer Agus Cabaleiro made one to talk about the advantages of selling in Tiendanube. This functionality of making a post in collaboration is an excellent advertising strategy.
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6. Advertising on mobile devices
These types of advertisements became popular in recent years, becoming more and more creative and attractive. These ads are displayed when using any application that is downloaded to a smartphone or mobile device.
🔍 Example: These ads are common and recurring in game apps where the player is invited to unlock new levels or get benefits just a click away.
7. Social media advertising
This type of advertising is not specific to any social network, as they can be seen on LinkedIn, Twitter, TikTok, Instagram, Facebook, etc.
So what are banner ads for? Companies create ad campaigns for different purposes, such as signing up for a form, downloading an app, visiting a website, or watching a video.
🔍Example: The or on Instagram are a basic and effective element to promote products or services to a certain audience within this social network, similar to the effect that the in the videos of this social network. Look at this example of Tiendanube.
8. Advertising in emails
This type of advertising is characterized by reaching a very specific audience that previously registered in a database. In this way, the brand can identify certain characteristics of users, such as their interests, age, location, among other factors.
🔍Example: here the releases that the entertainment company Netflix has available for a user are displayed, as an invitation to continue consuming their favorite series or seasons.
9. Search advertising (PPC)
Also known as “Pay per click” or PPC, it consists of making advertisements through the results pages of web search engines, mainly Google. The brand only pays for each click a user gives on its ad.
🔍Example: in the image the ads are identified by the word “Ad” in the first places of search in Google. To delve into the subject, we invite you to read the following article on .
10. Native advertising
This is one of the strongest trends in the digital world. It consists of including advertising within a website, taking care that both the editorial style and the format are respected. Its purpose is to get away from intrusive advertising and to position ads in a subtle way.
🔍Example: At first glance, you might think that the three boxes represent news, but in reality, they are focused on promoting a Tai Chi school, the first plant-based Dove product line, and Emergency services under the Month of Cardiopulmonary Resuscitation.
11.Display advertising
Also known as “web banner” advertising. They are those ads that you can find in the margins of a site when browsing through its sections. These can be displayed in both image and video format, with or without audio.
🔍Example: this digital newspaper includes 3 different types of display ads. At the top of the home page, there is a banner about a vaccine campaign. In addition, a video advertisement with audio for Toyota and, on the right side, another advertisement with an interactive image.
12. Outdoor advertising
It is one of the most recurring ads, especially for well-positioned brands. These types of ads are located on illuminated signs, means of public transportation, billboards, street furniture, among others. And they are focused on a massive audience, since it is in view of everyone without restrictions.
🔍Example: the Spanish yogurt brand Central Lechera Asturiana carried out an outdoor campaign at a bus stop using a 3D format to draw the attention of passers-by.
13. Guerrilla Advertising
Guerrilla marketing is one of the newest methods because it is unconventional. The formula is to create surprise interactions with users. For this reason it is usually carried out in public places, such as squares, shopping malls, events, festivals, streets, etc.
🔍 Example: Frontline, the brand of flea and tick prevention products for animals, installed an advertisement for a dog pretending to have mosquitoes around it on the floor of a shopping mall. The idea was to look for the interaction with those who walked in the mall to see how advertisements influence people.
14. Word of mouth advertising
It is the oldest advertising medium in history and, without a doubt, one of the most effective. Its success lies in the trust that exists behind said recommendation, before which the satisfaction for the acquisition of one or in particular is demonstrated.
This is one of the main reasons…
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