In 1999the vast majority of the main marketing manuals (on paper!) that were used in the main faculties and schools of business, marketing and advertising… hardly reserved a residual gap for the so-called «new marketing techniques».
In fact, in the more than 800 pages of the manual that I have in front of me right now (and that I have been using for years exclusively to raise the position of the monitor) the word “banner” is not used, nor is it mentioned (there were still 5 years to go). invented Facebook and more than 10 for us to start seeing photos of dogs on Instagram). hardly mentioned the birth of eCommerce in Spain and the growing importance of as a way to reach large volumes of the public effectively. (Google was just born, so you can imagine how important the ) was.
That’s why it’s so impressive a group of companies specialized in digital marketing born in 1999 has managed to grow, resist, evolve and, of course, consolidate itself as a reference in the sector.
And the time has come to celebrate.
VIKO celebrates its 20th anniversary surrounded by employees, customers… and friends
Groupto which Marketing4eCommerce belongs, turns 20 and to commemorate it, it celebrates an event that will take place on November 14, at 8:00 p.m. in the França Station, in Barcelona. A great (huge!) party attended by the Group’s employees throughout Spain (in Mexico they have already gone ahead with their own party), and in which customers and suppliers of the companies that comprise it and many of the friends who have accompanied her throughout these two decades full of digital marketing.
During the meeting, the latest group data. Also, one key talk by Ruben Ferreiro, CEO of VIKO Group and Jose Manuel Villanueva co-founder of , and moderated by the journalist Mar Galtés, will serve to discuss the qualities that make a strong marketing holding company and what characteristics it should have. Then, attendees will have the opportunity to enjoy a snack during the networking, and that will be the preview of the final party, which will feature live music.
A group that continues to grow after 20 years doing marketing
–first online marketing group expert in eCommerce– was born in 1999 as a group of companies specialized in digital marketing, which, thanks to its agencies and technologies, covers the complete cycle in any digital marketing strategy, from recruitment to loyalty.
The group, in its 20th anniversary, is in excellent health and announces a growth of 43% compared to last year, especially thanks to the entry of new clients and growth in Mexico. As Rubén Ferreiro has explained to us, “Our good results have been based on a correct selection of the markets for which we have bet. We have focused on profitable operations, especially with a clear commitment to Mexico, combining it with the consolidation and strong expansion and promotion of new business in the mobile and market intelligence areas in the Spanish market”
A growth that is sustained by four business areas and an entrepreneurial spirit
The holding company has different business areas –agencies, own technologies, education and media and investments– but its future evolution is to offer 360º solutions.
“At Grupo VIKO we are specialists in offering solutions to our clients, 100% focused on achieving measurable results that have a real impact on the bottom line. However, where our true strength lies is in the participation in making strategic decisions.
This is the future: designing the entire digital marketing strategy of companies and carrying it out with a total guarantee of success. The important thing is to have all the relevant data and know how to make the right decisions. At VIKO Group we have all the ‘research in house’, and we make it available to our clients. We go further, going from what to how”, confesses Rubén Ferreiro.
Today, VIKO, which has offices in Spain and Mexico, brings together reference agencies such as Y , an eMail marketing tool like , a consulting firm specialized in marketplaces () and a media outlet (the one you’re reading right now ;)), with a presence in Spain, and . In addition, VIKO Group has recently launched the first Training Lab in Mexico to train professional experts in digital marketing.
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