A vlog is an internet site, usually a YouTube channel, where content on a particular topic is generated and shared in video format. The word is born from the fusion between “video” and “blog”, that is why they are also called video blogs.
Many wonder if it is “vlog or blog” and, as you can see, they are two different things.
Blogs are web pages that publish written content: articles, guides, tutorials, etc., on certain topics. The texts may be accompanied by graphic and/or audiovisual resources, but the center is in the words. Of course, right now you are on a blog.
Instead, vlogs always communicate through videos. Let’s see in detail how they work.
What is a vlog?
A vlog is a space where videos are generated, published and shared with certain regularity and on certain topics. For example, cooking vlogs upload recipes, tips to make some preparations, menu ideas, etc.
At Tiendanube we have our own vlog where we share content about e-commerce, internet tips, and much more.
When someone asks what a vlog is, it is usually said that it is a YouTube channel because this is the most used video platform. The variety of topics is, without exaggeration, infinite: from humor, fashion or travel, to curious facts, popular culture, news or academic content.
A vlogger is the person who plans and generates the videos. These content creators can choose to communicate in the most original ways: be it filming themselves, editing videos with images and text, making a collage of other graphic resources.
The trend on the internet and, mainly, on social networks has been turning towards videos as the content most consumed by users for a long time. This is what he maintains, for example, which states:
Video has become the most popular format in content marketing, surpassing blog articles and infographics. (Font: )
This tells us that vlogs have a great opportunity to generate closeness and identification with their audience.
How to market with vlogs
We are going to see some points that will help you if you are putting together your marketing plan and want to do vlogging, that is, include videos in your strategy. By the way, we invite you to download our specialized e-book to help you with the task:
Check if you have technical equipment
Although you can start your vlog with minimal technical resources, such as a cell phone to film and edit videos, the truth is that a good quality camera and microphone will make a difference.
We also recommend having a computer to edit the material.
Users are increasingly accustomed to better experiences in content consumption. This means: quality in the image and sound, attractive design, an interesting.
If you are starting to vlogger, don’t worry! It is not that you have to have all these points from the beginning, but it is good to know them to plan ahead how you can improve your work day by day.
Select the topics to be discussed
It is important to talk about a subject that you know thoroughly or in which you want to specialize. The more specific your content is, the more useful it will be for your audience, this will generate more views on your videos!
Once you have selected the general theme (for example, ), we recommend planning each video with . The creation of content must be oriented to the keywords that you have analyzed and that have a significant search volume, among other parameters. Thus, your content will have more chances to be seen.
It is the leading e-commerce platform in Latin America and, therefore, in our content you will find information about online stores and internet sales, for example:
I defined a style
As we said, there are vlogs where people film themselves and talk to the camera, others where they film what they see but we never meet them, others where we only see graphic resources (for example, using visual thinking, which is a technique for organizing and represent thoughts through drawings).
The important thing is to understand what audience you are addressing and what the content they consume the most is like: this will give you clues to find the voice and tone of your vlog, in addition to its format.
Boost your brand with a vlog
Now that you know what a vlog is, if you already have a business, project or venture, you can use it to spread your brand. Many online stores, on the other hand, make a to show how simple it is and promote sales.
The idea of adding a vlogger to your team and having this space on the web to share audiovisual content is an excellent opportunity to enhance your brand recognition, penetrate new niches to expand your reach and generate potential customers.
Work with an influencer
Whether you are just starting out with your vlog or want to increase its reach, it is sure to serve you well.
Influencers are people with thousands or millions of followers on their social networks and a high engagement rate, that is, the level of engagement of the audience with their content. Their audience’s trust in them is what makes them distinctive. Therefore, their recommendations are highly taken into account.
We recommend identifying which influencers are targeting your target audience in order to partner with one. Joint actions can be aimed at promoting a particular product, an event, gaining followers, generating brand recognition, etc.
Finally, if you are thinking of , our suggestion is that you can specialize in a topic to generate relevant content and publish with a certain frequency.
Can I make money with a vlog?
That’s how it is! Vloggers have the possibility of and this can be a more than interesting option for many.
Monetizing the videos you’re posting on YouTube means getting paid to show ads before, during, or after your videos. The amount will depend on the number of views they receive.
With this in mind, you can think of creating and managing a vlog as a .
By creating a Gmail account, you already have a channel on YouTube. From that, Google also gives you a username with the same email. On this platform, within the YouTube Studio section, you will find the tab on monetization.
Let’s look at some important requirements within the :
- Have more than 1000 subscribers.
- Have more than 4,000 hours of viewing in the last 12 months.
- Content created by you or with the necessary commercial rights to distribute it.
- Follow the .
What do you think of this article? Knowing that a vlog is an internet site to generate, publish and share videos on certain topics and with a certain frequency, you can already plan yours!
Remember these tips, choose an area where you stand out and start creating quality content.
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