The controversy around Facebook due to its lack of security in the personal data of its users has been latent since and since then. the social network has made several efforts to clarify what Facebook knows about you and how you can modify and control the use that is given to your data, both within the same social network and in third-party applications.
One such effort was aimed at make it easier for users to search and control their data on the great social network. The main idea is that you use it to obtain the information and delete anything from your timeline or profile that you no longer want to be found on Facebook; a secure way to manage posts, reactions, comments and any other content that until now you could configure on your platform by choosing one of the two available data categories: information and information about you.
What does Facebook know about you?
Now, the social network visually this tool and now breaks down even more visible information into eight categories instead of just two. The new categories of user data that you can find on Facebook are:
- Your activity on Facebook
- friends and followers
- preferences
- Personal information
- Registered information
- ad information
- Apps and websites outside of Facebook
- Security and login information
Within each of these categories you can find subcategories, all this in order to make it easier to delve into the type of data that you want to know and that you would probably want to delete. For now, this new way of presenting the data it knows about you has been released only in apps for iOS and Android, although it is expected that it will also reach the desktop version shortly.
With this update you will be able to find out what Facebook knows about you more easily, since it also includes a search functionthrough which you can find different categories of data, for example, by typing “location” you can get information about your location history.
The tool will also explain more clearly how the data stored on Facebook can be used to personalize your experience on the platform, for example, it will show you that your main location is one of the data to show you certain ads, such as the food delivery services closest to you.
This information can be consulted using its tool, however, the social network wants to facilitate its access and display this data directly in your account settings.
A response to the change in Apple’s privacy policies
Of course, this change comes at the very moment that Apple has put in place that apps will essentially need to request explicit permission from iPhone or iPad owners to track their activity.
Although Facebook’s first response to these changes was to launch a massive campaign against it, the great social network will now more clearly display the information you want to collect, In addition, it will be useful for users to be clear about the use of their data and how seeing personalized and more useful advertising could benefit them.
The update of this tool is available for all users of iOS and Android operating systems and it is expected to expand to the desktop version soon.
What does Facebook know about you: how does it know which ads to show?
With the cards on the table, we already know the idea that Facebook has about us but Another very different thing is to know the detailed list of the data that Facebook can obtain about us in a specific way.
These data explain in a simple and the different options that users have for its configuration. Facebook tells us how advertisers use the platform to decide who they want to reach based on their age, gender, location or interests.
The explanation it gives about what Facebook knows about you is simple: it has four sources of information different and that uses:
- The most obvious: the user’s own activity. Your likes, what you share, the pages you like…
- The ubication. Not only the city where you live but the exact location if the user connects to the gps.
- More personal information that you have provided: phone number, email address, magazine or store subscriptions, etc.
- Track your activity on the Internet. Yes Facebook you can track online movements on almost any website. When you’re logged into Facebook, the social network can follow you wherever you go. Even if you’re not logged in, Facebook can get an alert every time you load a page that has a share button, or an ad. Oh well, and there’s also the one on Facebook.
But don’t worry, let’s not be alarmed. From Facebook Ads we are given the option to configure display of these ads in a simple way and explains it clearly and precisely to be able to define the preferences of the ads that we want to see and those that we do not.
But what about that complete list of the facts you know about us? Here we go!
What does Facebook know about you: the 98 parameters
- Location.
- Age.
- Generation.
- Sex.
- Idiom.
- Education level.
- Specialization.
- College.
- ethnic affinity.
- Income and total value.
- Ownership and type of housing.
- Home value.
- Property size.
- Square meters of housing.
- Year of construction of housing.
- Family composition.
- Users celebrating an anniversary in the next 30 days.
- Users who are far from family or hometown.
- Users who are friends with someone who is celebrating an anniversary, just got engaged or married, just moved, or has a birthday soon.
- Users in a long distance relationship.
- Users who have started a relationship.
- Users who have a new job.
- Users who just got engaged.
- Users who have just married.
- Users who have recently moved.
- Users who have a birthday.
- Fathers.
- Parents expecting a baby.
- Mothers, divided by «types».
- Users likely to get involved in politics.
- Conservatives and Liberals.
- relationship status.
- Employer.
- Industry.
- Job title.
- Office type.
- Interests.
- Users who own a motorcycle.
- Users who plan to buy a car (and what type or brand, and when).
- Users who recently bought car parts or accessories.
- Users who are likely to need car services or parts soon.
- Make and type of car you drive.
- Year you bought the car.
- Car age.
- How much money are you likely to spend on the next car?
- Where are you likely to buy your next car?
- How many employees does your company have?
- Users who have small businesses.
- Users who work in management or are executives.
- Users who have donated to charity (divided by type).
- Operating system.
- Users who play canvas games.
- Users who have a video game console.
- Users who have created a Facebook event.
- Users who have used Facebook Payments.
- Users who have spent more than the average on Facebook Payments.
- Users who manage a Facebook Page.
- Users who have recently uploaded photos to Facebook.
- Web navigator.
- Email service.
- early adopters of technology.
- Residents abroad (divided by their country of origin).
- Users who belong to a savings cooperative, a regional bank or a national bank.
- Users who invest (divided by type of investment).
- Number of lines of credit.
- Users who actively use credit cards.
- Type of credit card.
- Users who have a debit card.
- Users who normally have a credit card balance.
- Users who listen to the radio.
- Preferences in television programs.
- Users who have a mobile device (divided by brands).
- Internet connection type.
- Users who have recently purchased a smartphone or tablet.
- Users who connect to the Internet through a smartphone or tablet.
- Users who use coupons.
- Type of clothing that the user’s family buys.
- Time of year when the user’s family makes the most purchases.
- Users who buy a large quantity of beer, wine or alcoholic beverages.
- Users who buy groceries (and what kind).
- Users who buy beauty products.
- Users who buy allergy, cold, pain and other medications without a prescription.
- Users who spend money on household products.
- Users who spend money on products for children or for pets, and what kind of pets.
- Users whose family makes more purchases than the average.
- Users who usually buy online.
- Type of restaurant that the user frequents.
- Type of store where the user buys.
- Users who are “receptive” to offers from online car insurance companies, education, mortgages, prepaid cards and satellite television.
- Time the user has lived in your home.
- Users who are likely to move soon.
- Users who are interested in the Olympics, football, cricket or Ramadan.
- Users who travel frequently, for work or pleasure.
- Users commuting to work.
- Type of vacation that the user usually does.
- Users who have recently returned from a trip.
- Users who have recently used a travel app.
- Users participating in a timeshare.
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