Optimize, that is the main objective that we set ourselves when carrying out A/B tests. In this article we offer you another list of tools that you like: top 8 A/B testing tools selected by specialists and others that you should take into account.
A/B tests are design tests that allow us to perform variations of the same page for compare user behavior in the different options and thus assess which of the versions is the one that obtains the best results.
These tests are possible thanks to the multiple A/B test tools that exist on the market today, but finding the one that best suits your needs and interests can be complicated. For this reason, we will make two lists with the breakdown of the functionalities of the best tools that you can find and others that you should also take into account.
A ranking of the best A/B test tools for your eCommerce
Unlike previous rankings, this time we have added great value to our traditional Top. It’s about the assessment of 33 experts in marketing and eCommerce, who have selected the best CMS tools for eCommerce after analyzing a long list of options.
This voting process was carried out for our company, which was free of charge. There you will learn about the best tools from 21 different verticals and the names of the juries.
With this change, we will no longer list the top tools in alphabetical order, but we will do it in voting order. However, the list of “Other tools…” yes we will keep it with alphabetical order.
With that said, let’s get down to business
Top 8: best A/B testing tools
Other tools to consider
Google Optimize is a tool from the digital marketing and analytics suite that allows you to carry out and compare different A/B test campaigns with up to 5 variants to improve and optimize the user experience.
It also has multivariate testswhich make design changes in two or more sections of the same page, and with redirect testwho experiments with independent web pagessending different portions of your traffic to each of them.
Has a free to use basic version and a paid version with more options for large companies.
- Country of origin: USA
- Year of creation: 2012
This tool allows you to experiment, customize and manage functionalities both on a web and on mobile sites and applications. It has solutions exclusively designed for eCommercewith URL redirection tests, multivariate tests and predictive tests.
Creates AI based targetinghas a campaign planner, carries out progressive launches, has customizable widgets and offers statistics of the real time experimentsamong many other features.
More than 1,000 brands use your services.
- Country of origin:
- Year of creation: 2009
Offers a continuous customization and experimentation on websites, mobile apps and connected devices. Allows you to optimize pages with user-oriented experiences taking into account the results obtained in each variant.
Implementation is simple and to prepare the test it is not necessary to have programming knowledge. One of its most visual tools is the heat mapwhich clearly shows which areas users click most often.
You have 30 days of Free trial and then makes plans tailored to each client.
- Country of origin: USA
- Year of creation: 2009
It is a simple creation tool that allows you to add forms and do A/B tests to improve your conversion rate.
Through the “drag and drop” technique you can design easily and simply, always adapting your designs to a responsive format.
It offers a 14-day free trial and then you can choose between the 3 subscription plans, which vary between €95/month and €215/month, with no obligation to stay.
This platform allows you adjust, optimize and customize your website without the need for great technical knowledge.
Perform A/B tests, multivariate and split URL tests. You can change the titles, images, call to action, colors, fonts or any other element of the page by creating multiple variations in one very simple interface to use
You can also access a widget library to test and discover its impact on improving conversions.
- Country of origin: USA
- Year of creation: 2009
It’s a conversion optimization plugin powerful and versatile for wordpress. Helps you define, manage and track A/B tests combined with heat mapswhich allows you to discover the key areas of your store for your customers, and alerts you when it has gathered enough data to draw a reliable conclusion.
you can try alternative names, featured images and descriptions for your products. It also shows the real-time visitor interactions to see how they react to each variation.
- Country of origin: Spain
- Year of creation: 2013
It is a very complete platform with tools that help you create a personalized user experience to optimize conversion rates. Make a complete study of the page, the conversion funnel and the forms to generate impact reports. It creates heat maps and combines them with scroll maps and attention maps for a comprehensive analysis of user behavior and records sessions to assess how visitors interact with the site.
- Country of origin: India
- Year of creation: nineteen ninety six
It is one of the tools more advanced within the testing and customization engines that are currently offered on the market. By belonging to Adobe, you have a easy integration with the rest of the tools in the suite (Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, etc.).
Allows you to make a rule-based target selection, geographic targeting, and server-side optimization. These possibilities can be used for the optimization of browser-based channels, both on mobile and desktop.
- Country of origin: USA
- Year of creation: 2012
It is an A/B testing tool to optimize your website to the maximum and obtain the best results. In his own he states that With this platform you will increase your conversions, improve the user experience and generate more income.
You have 14 days free to try this tool and see if it convinces you. If you want to subscribe after this period, you have a plan of €39/month or €159/month depending on the work team and benefits.
It is an AI personalization and A/B testing platform for conversion-oriented Product Owners and Marketers. It offers a very easy to experience.
Empower your UX and Marketing teams to deliver the best experiences for visitors on mobile and desktop. In addition, with the multivariate test tool you can simultaneously test all possible combinations between various elements on the same page.
Kameleoon does not have a free version and does not offer a free trial.
As its name indicates, this platform’s main task is to building forms to get and generate a good , it also allows you to do it in a few steps and in an attractive way: choose the template, customize it and integrate it into your landing page.
Leadformly will also allow you to do variations to perform A/B tests. By modifying the content and appearance of your web forms you will be able to see the impact that these changes have on visits to your website and analyze user behavior.
Accounts with 14 days free trial And if you are convinced by this tool, you can contract a plan according to the number of monthly leads. The cheapest plan (250 leads per month) starts at €35 per month, and the most expensive (15 thousand leads per month) reaches €710 per month. There are higher plans, but the prices are personalized.
Marketing Optimizer is another plugin for wordpress but this time, gratuitous. It includes many free templates and allows you to test from calls to action (CTA), overlays, landing pages, to web designs, so you can find the best way to communicate with your audience. You’ll be able to create variations quickly and track conversions accurately.
Maxymiser is a powerful A/B customization and testing platform from Oracle. It allows you to create different variations of your web pages and test them on visitors to determine which one converts the most.
Oracle Maxymiser has all the features to be an all-in-one platform for optimization of your applications and websites. This enterprise-grade software solution was built to test multiple aspects of a given site and run several different tests simultaneously…
The philosophy of this tool is Get to know your client well to offer them a personalized visit. Among its functions you can find: online surveys, A/B testing and web customization. Contains geolocation to target visitors from a certain city, region or country.
Have a very simple and intuitive visual editor which contains the A/B test tool, with this editor you will be able to try various layouts and test which one works best: select the element you want to vary, use the available options and then click “Save”.
It has a free version and two payment plans of €79/month and €237/month. In both cases you can try the tool for free for 14 days.
Is a A/B testing platform which has been helping its users since 2006 to optimize the experience of their clients on web pages, in such a way that they generate income and reduce expenses.
The functionalities that this platform allows you to perform are: A\B tests, targeting, personalization Y product recommendation. You will be able to investigate the preferences of your clients on the web or app. Also, you don’t need to know about html to use this tool.
They do not have a free trialto hire it you must contact the company to be informed of its price.
It is an A/B test solution for wordpresseasy to use, that does not require knowledge of code and that allows you to create up to 4 variations different from one page. Split Hero will identify the visitor to see if they are a new or returning visitor. If you are a new visitor, you will be redirected to one of the URLs included in the campaign. If you are a returning visitor, Split Hero will make sure to show them the variation they previously viewed on their first visit to avoid confusion.
All their plans (from €46.39/month) include unlimited customer accounts so you can invite customers and restrict their access to see only the campaigns that are applicable to them. You can try it for free.
- Country…
Facebook Comments
Disqus