If you have come this far, it is because you are also in love with advertising, marketing, creativity and life within the digital environment and the Internet. If you are an advertising and/or marketing student or you are thinking of specializing, we tell you what is it like to work in marketing for an agency, a new technology company or a large company and what you need to get there too.
To explain it a little better, we have spoken with Nuria Lara, Vicente Belda Y Martha Vidal, workers who have recently started their career and tell us about their experience. On the other hand, we have also asked Laura Gargalloteacher of from the EDEM business school, who has worked both in an agency, as in a new technology company and in a large company. She offers us a series of advantages and disadvantages so that you can get an idea of what the job is like in the different companies.
Nuria Lara, SEO Consultant at Digital Menta
Nuria Lara enters the professional world through Digital Menta, a digital marketing agency belonging to the Menta Media group. “Being a junior profile, I think that starting to work in a digital marketing agency is the best option. You have the opportunity to have different clients from different sectors and different solutions to offer them. The diversity of companies, which I help to position their websites, allows me to learn something new, day by day, and face a different challenge. In addition, according to the needs of the clients, I must carry out a different organic positioning strategy» he explains to us.
«As an organic positioning consultant at Digital Menta, I realize how up-to-date you have to be in this sector, since every day there may be changes in the Google algorithm that improve or harm web positioning strategies.” Add.
Advantages of working in an agency
Laura Gargallo agrees with Nuria on the advantages of working in an agency. She adds that you meet a lot of people, fellow specialists from whom you can learn a lot. In addition, “The pace of work is frenetic, you never get bored!” she tells us.
Disadvantages
Regarding the disadvantages of agencies, Laura Gargallo emphasizes that the worst is “that you know when you go to work but not when you leave”. Dealing with many different clients can become a disadvantage as well. Another mention of him was that “there is more turnover than in other types of companies in terms of talent”. Also, “specialized profiles are sought in the agency, so you must be clear about where you want to go” Add.
Lastly, he tells us thatthe time dedicated to each project is limited, so it is often difficult to manage results”.
Vicente Belda, Digital Marketing Manager at Internxt
To learn a little more about what one’s work environment is like, we spoke with Vicente Belda, Digital Marketing Manager at Internxt. “Working in a startup is a great opportunity to help you grow both personally and professionally. It allows evolve much faster since experience is acquired in much less time than in a traditional company, so you can scale more easily» he explains to us.
«On the other hand, it is very important to have the ability to adapt since everything goes very fast and you are constantly facing changes. One of the most positive points is that you never stop learning since the teams are more united and the exchange of knowledge and experiences is constant, which greatly enriches you and creates positive synergies.” Add.
Advantages of working in a startup
Regarding the startup world, Laura Gargallo adds that in this field you have more decision-making power, that you touch all areas of marketing, and that “you’re often the CMO so you have to forcefully make yourself older”. On the other hand, it indicates thatThey don’t usually have a big budget, so you make the most of your creativity to carry out the actions”.
Unlike in advertising agencies “you can dedicate all the time in the world to the same project and give it a lot of love” Add.
Disadvantages
As disadvantages for the marketing employee in a startup, Laura tells us that “you usually do not have a marketing team or it is small”. This disadvantage leads us to the next one, because you don’t have someone more senior in marketing to learn from. On this, Laura added: “Although it is very good to develop your career playing all the marketing sticks, ‘being a woman band’ can be very exhausting. Also, if you are responsible, you always have to take the chestnuts out of the fire”.
Marta Vidal, E-trade Marketing at Druni
We continue with Marta Vidal, an employee at Druni, a large company. Marta tells us that in the case of large companies it is essential to know all the departments and how they work. «It is also very important to know how to manage and optimize time in the best possible way. There are always going to be many tasks to be done and this is where the way you prioritize plays a big role. To get it right, I consider it essential to understand the company’s philosophy» he explains to us.
«For me, working at Druni implies teamwork, communication, organization, motivation, effort and satisfaction. Specifically, in my department I would highlight the importance of communication both internally and interdepartmentally. In the end, being aligned and going together is what will make things go forward.”.
Advantages of working in a large company
In a large company, the advantages, according to Laura Gargallo, coincide a lot with those of Marta in terms of clear structure and processes, and collaborations with other departments. On the other hand, she adds that the marketing budget is high and that “you can dedicate all the time in the world to your project, affection and love to the fullest”.
Disadvantages
The bad, or not so good, part of big companies is that “processes are much slower”. At this point, Laura adds that “there is more hierarchy, checkpoints and validation, that is, less agility”.
On the other hand, it indicates that it is important to highlight that “a single client sometimes, when you are starting in marketing, makes you lose a bit of perspective and knowledge of other sectors or products”.
What skills does a good marketer need?
1. Tool control
The management of tools is essential for a good marketing professional. It is important to start using them during your training period so that, when you start working, you will have advanced part of the work.
«It is important to manage and control tools that allow you to create, measure and learn From the results» recommends Nuria Lara during the conversation.
2. Analysis and planning
Another important aspect is having an analytical aptitude. «This is a profession in which you have to make important decisions and to achieve this you have to know how to use and analyze data. This analytical perspective allows plan specific campaigns and oriented to meet the objectives of the company” explains Vicente Belda.
3. Adaptability and constant learning
Marta Vidal, for her part, emphasized the adaptability and evolution within the sector: “I think it is essential to know how to adapt to change and understand the needs that may arise in your company«.
«In addition, I believe that marketing has to be a passion that makes you want to be in continuous learning, that generates concerns, that encourages you to investigate to stay up to date with both marketing trends and real business cases. Not necessarily successful! As Lessons learned from successful campaigns are just as important as those from unsuccessful ones.”, comments Martha.
Training
At this point, you may be wondering what the ideal formation is to get you there. We recommend that you take a look at our .
Nuria, Vincent Y Martha have completed the from the EDEM business school. A master’s degree that consists of eight months of learning in marketing, taught by specialist professors in the sector. The master is divided into 8 modules where the main areas of marketing are covered:
- digital strategy
- usability
- Ecommerce
- Corporate communication
- networks
- and SEM
- Web Analytics
- CRM and customer management
In addition, it should be noted that it works practical way and in groups where you will learn the latest trends in the sector.
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