YouTube announced the first edition of the YouTube: Game On, an interactive event that can be seen for two hours live around the world next Saturday, August 27 from 10:00 p.m. This event promises to be a celebration of the world of video games, and of course, it is not a surprise since the social network is one of the platforms preferred by gamers.
In fact, this celebration will feature creators and the most popular trends within the gaming culture: more than 60 creators in an interactive experience that will bring together more than 400 million subscribers and a combined total of more than 150,000 million views of content related to video games on the platform, and also that they will be able to vote in real time in a series of gaming challengers, with which they will be able to be active participants in the development of the event.
The presenter in Spain will be Argentina Lyna, who has become a sensation within YouTube, who has three channels that accumulate almost 15 million subscribers.
In her main profile, named Lyna created in September 2014, the youtuber is recorded while playing Roblox and Minecraft, creating stories aimed at a very young audience. Thanks to the popularity of this channel, she has become one of the most important content creators in the gaming world.
If you want to know a little more about Lyna’s work, we leave you one of the latest videos of her work.
Other international creators such as, Markiplier, Dream or Felipe Neto, AyChristine, Bazerk, Caylus, among many more, they will also have a space at the event participating in the live broadcast.
Similarly, “YouTube: Game On” will be broadcast around the world with local creators who will be the masters of ceremonies to translate in five different languages: German, Spanish, French, English and Portuguese.
YouTube seeks to dethrone Twitch with Game On
YouTube has become a very popular platform, both for gamers and users. During the first six months of 2021, he had 800,000 million views linked to gaming, in addition to more than 90 million hours of content streamed live and more than 250 million uploads.
Thanks to these numbers and great acceptance by the community, YouTube considers the gaming sector essential, so it is looking for ways to promote it much more. It should be noted that the platform provides creators with more options to develop, in addition to more than 10 forms of monetization.
The YouTube event: Game On, It comes at a delicate time for the quintessential gaming platform, which many creators have threatened to leave completely and go with the competition. These threats are motivated by fan toxicity in comments and broadcasts that creators experience, such as the case of Jaryd “summit1g” Lazar.
For his part, the Spanish gamer, has threatened to leave Twitch due to the changes that the streaming platform has undergone, which has cut payments to creators in half to keep half of the money. In addition to this, the Spaniard has complained that the platform does not respect and give the same importance to Spanish-speaking creators that it gives to Anglo-Saxons.
As if that were not enough, many users have complained about the great number of ads that Twitch has inserted into streams, making the gaming experience choppy and tedious.
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