Today in we delve into the world of digital entertainment. Let’s talk about Zavvi.es, It is dedicated to the sale of video game whether you are from Xbox, PS, DS or PC (including the different models that each brand has). It also dedicates a space to the series and the cinema, for this it has DVD and Blue-ray departments. And leaving aside the technological field, it has a department dedicated exclusively to the fashion and lifelong toys. Today we will analyze your online store in detail.
Zavvi’s Story
This giant of the world of entertainment opened its doors in 2007 in . It has several physical stores in the United Kingdom and Ireland. However, the introduction in Spain is through the internet, sending the product from its logistics center. This factor might seem like a problem but, as we shall see, Zavvi It has significant competitive advantages. One element to take into account is that, when you enter the website, it suggests redirecting you to the corporate website of each country. Therefore, the experience you are going to have at Zavvi is already fully adapted to the Spanish reality. We will explain better how to navigate the website.
Zavvi: design and usability
When a business is going to present its eCommerce, it is important that it takes into account the image care. Zavvi.es is one of the eCommerce that today places a lot of emphasis on it. Just by entering their website, we find a large number of large and high-quality images that show their products. The shopping platform shows Contrasted photographs with different views of the productalso of detail, which give the consumer a very real information from the article.
Once in the store, the first thing that appears to the consumer is a section where Zavvi.es shows Internet users all the news and articles on your website. They are accompanied by high quality and moving photographs. The fact that they are in motion is a point in their favour, and in just a few seconds (thanks to their high loading speed) the client will be able to witness the articles and know if the website they are about to browse meets its needs.
Don’t forget the design of eCommerce, which has an important role in the . Zavvi.es has a design crowded, as far as structure is concerned. There’s a main menu at the top divided into different sections: games, blu-ray, dvd, clothing, technology, merchandising, steelbooks, gifts & toys and zbox. Depending on the season, certain claims are promoted on the cover, as in Halloween.
The fact that there is diversity in the main menu facilitates the search for products for people who, for example, are not closely linked to the action of surfing the net. No need to click on the desired section, just by moving the cursor over a section, it is displayed a rectangle showing what can be found there and the offers, a good way to get the customer to learn about or see everything the company presents without them clicking.
When you click, the same problem mentioned above reappears, the client may find himself crowded due to the little space that there is between the spaces that are used for each product and between the mixture of colors.
Making mention of the typographythis online store makes a careful combination of it: price and title bold, information of product in normal typography, and sets of upper and lower case letters. All this gives interesting contrasts to Zavvi.es but without losing any legibility.
Buy on Zavvi: product sheet
Once the client has been surfing the net, has visualized the products and already has in mind a prior selection (only for its appearance), it is time for the customer to know a little more about the products and thus have the possibility to compare them. Thus, once the product is selected, they give the customer the option to see it from different points of view. This is a point in favor, since everyone likes to see the product they are going to buy first. offers a brief description of the product and a list of the details that they believe they should be available to the customer, show information in order to win their confidence.
Increasingly, there are eCommerce that give the option to the person who has already made the purchase process on the web, who leave your opinion (either good or bad). Stuff favorable because today people get carried away by the information that other users can provide. They reconsider the possibility of winning the confidence of others.
Product catalog and price
Zavvi.es presents a extensive product catalog. The web works with different products: games, series, movies or fashion. All located in the main menu.
Obviously most of the articles on this website are not cataloged by sex. An Xbox 360 game is as good for a 30-year-old woman as it is for a 10-year-old boy. separation in the fashion section. It is divided into men and women. And, on the other hand, there is a section dedicated to kids where we can find a wide variety of items for young people.
In addition, in the same menu we can access the specific promotionspromotional campaigns and the newest.
Regarding the price, the Zavvi.es online store is a website that makes available to its customers articles with unbeatable prices, or so they describe themselves. Has items with a relatively low pricebut you have to take into account the type of product.
Purchase dynamics
The act of buying on Zavvi.es is a simple experience. With just one click on the purchase option, the customer will have at their disposal a new window where they have the possibility to continue shopping, see the items they already have in their basket or a curious and remarkable thing: the possibility that the customer I can see the purchases from other customers in the same product or with similar characteristics.
Next, the client will have to register in order to finish the action. The fact that a customer has to register in order to purchase the product can be a weakness that makes the client move away from them because he sees it unnecessary to deliver his personal information to have glasses. What comes next is simple, Zavvi.es gives the possibility of making the payment through credit cardwith PayPal, MasterPass, Trustly and Alipay. Cards that other eCommerce do not present, although it does not allow you to pay cash on delivery or by bank transfer.
Shipping deadlines on Zavvi.es
When the purchase action is carried out on Zavvi.es, the customer has the possibility of obtaining information about the options of the delivery times. On the web, the first question the customer has to answer is their delivery address. Choosing between Spain or the whole world: that is the division that they establish. In Spain we find two options:
- Standard shipping: it would take between 6 and 9 days to reach the customer’s hands, with a price of 1.99 but it is gratuitous for orders over €20.
- Tracked Shipping: This shipment spends less time, about 4-6 business days. It has a cost of €4.99.
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