Today we see a couple of tools for the layout of newsletters and the analysis through heat maps of our shipments.
But first, let’s remember that we are already entering the final stretch of the , in which today we will see WordPress plugins and how to configure it to be a Progressive Web App.
And now yes, we are going for the tool of the day, in this case, two tools. On the one hand we have , an email layout editor, and on the other , which allows us to analyze where they are clicked.
Here is the rundown of the program as a summary:
To give you a quick idea, this is what these heatmaps look like, detecting not only the image being clicked, but also where.
I also recommend the class in which we see how to do an A/B test in email marketing campaigns. In general, before sending a newsletter, and especially before using layout tools like Unlayer, it is worth doing an A/B test to optimize results.
And if you dare, also take a look at the tutorial for , and see what happens with a text version vs. a layout version. The results may surprise you.
As always, thank you all so much for your five-star ratings on , on , and , subscribing to and for being there, on the other side. Without you this would not be what it is, without you this simply… It would not be!
We’ll hear each other tomorrow Friday with a monograph chosen by yourselves. As always, at 07:07. Until then… Very good morning!
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