Inbound Marketing is not satisfied with just converting your store visits into customers, but it goes for more: retain them until they become promoters of your brand.
That they are delighted with your products, that they tell the whole world how excellent they are, that they become true “ambassadors” of your brand and that they achieve, in this way, further grow your business.
That is the ultimate goal of the Inbound Marketing strategy.
Here we tell you what are the best tools to achieve this flourish and complete, in this way, the last stage of the methodology of the .
1) (Keep offering) quality content
As we told you before, he can help your clients achieve their own business goals.
Therefore, give information that adds value to your life or work It is a great loyalty tool.
In addition, along with this content, you can show them, for example, the new products of your ecommerce that are of interest and use to them.
Namely, you provide relevant information and, in turn, you promote your products. 🙂
We show you what are the main resources to share this content with your customers and thus achieve loyalty:
– Email marketing
This technique uses email as a direct communication channel with your customers.
One of the most interesting features is that it allows create content adapted to each customer segmentation that you have
Thus, and as we told you above, you can send them newsletters that combine useful content and promotions of your ecommerce according to the interests of each group of clients. For example, about a product that they already bought from you.
This will make you have higher email open rates and at the same time going to enrich your client with new knowledge.
You can also take advantage of newsletters to make and continue adding value to your brand.
Another alternative channel to get your content to your customers is by doing remarketing.
What is it about? Of show each of them personalized ads with the intention of attracting them back to your site.
In this way, if the client does not open the emails that you send him doing email marketing, he will continue to see you in the ads of different networks or in search engines.
This means that your brand will continue to be present in their mindjust like the Nube store does on Facebook:
Through tools such as or you can achieve a successful strategy of remarketing.
2) Host web conferences and trainings
A web conference (webinar) it is a free online seminar where a specialist explains a particular topic to a group of people interested in it.
It does not matter where your client is physically located: one of the greatest advantages of webinar is that, to participate, you only need to have access to the internet and ready!
For example, if your ecommerce offers wines and sparkling wines, you can create a webinar on “Different ways to taste a wine” or “How to recognize a good wine”.
This is an excellent loyalty strategy because you offer training (trainings) free of charge and, by doing so through a webinar, you can reach more people.
We could say, then, that with the webinar everyone wins:
- Your client learns or deepens their knowledge on a topic of your interest for free.
- Your brand adds value to the life or work of your clientand that builds loyalty.
In addition to building loyalty, you can use the webinar to promote an offer of your products or services. Usually this is done at the end of it.
3) Take advantage of your social networks
They not only serve to publicize all the content you create: social networks are also excellent tools to respond to your customers in real time and, thus, retain them.
Why? Feeling that, beyond distances, a person is there to help you at that precise moment when you need it, generates in your client a feeling of confidence and calm Which is sure to bring him back.
On the other hand, networks also allow create communities or groups loyal to your brand (fan page) to interact with them.
But beware! If you don’t keep your profile updated or don’t listen to your fans’ comments, it’s better not to have one. fan page.
Why? If you have it and don’t maintain it, that will damage your brand image and you won’t be able to retain your customers but, on the contrary, drive them away.
4) Organize face-to-face events
Seeing the faces of those who buy from you and who you buy from turns out to be a very effective resource when it comes to building customer loyalty.
Whether in talks or face-to-face workshops, invite your client to learn more about your brandto demonstrate that you are competent in the sector and that you are up to date with the latest newsIt will certainly delight you.
For example, at the end of last year at we invited our customers and partners to celebrate the end of a great year. Look at !
These are the main tools used to build customer loyalty and, as we said above, convert them into true ambassadors of your brand.
conclusion
We are done with the four stages of Inbound Marketing!
As a summary, we put together a presentation that reminds you of each of them and what are the resources to carry them out. 🙂
Attract quality visitors to your site, convert them into subscribers and then transform them into customers and, finally, build loyalty. Here is the formula of Inbound Marketing!
Apply it in your ecommerce and check how effective it is. 🙂
If you haven’t opened your online store yet, we invite you to try Tiendanube for free for 30 days. You start too.
Facebook Comments
Disqus