The current user prefers to use a mobile phone application, rather than visiting a web page. This makes us think that the mobile phones could be an opportunity right now, and in the future.
The problem is that there are already a large number of applications available in the main markets. We will have to find the way to launch a proposal with a differential value over other apps.
Regardless of whether you are a novice in the world of application programming, or you are already a professional, here is a complete list of recommendations that can help you succeedr in this world.
7 tips for a successful mobile app
1. Functionality
A basic error is to start with the development of the application without stopping to think what the main characteristics will be of your application.
You will have to look for a functionality that can hook to your user.
We have a good example in game applications, but transportation applications, to make home orders, or messaging software also stand out.
2. Shape an intuitive and fast interface
The user interface is one of the most important criteria that will have to be worked on in detail during development. We can understand how that channel that will serve to establish direct communication with the usera way for it to interact with the app.
For this reason, the programmer should choose a clean and simple interface. You should bet on ease of navigation and make complicated processes easier (we are talking about the registration or purchase process, among others).
Any detail of the navigation must be profiled and for this it will be necessary to put it in the minds of our potential clients.
Of course, the operation must be fast so that your user does not despair every time you have to use the tool.
3. Improve response times
The speed is one of the factors that users value the most when using mobile phone applications. The truth is that most of the apps we develop operate against back-end services; in this way, they will get the information they need or register the data of the app.
It is vital that the tool can take advantage of all the possibilities offered by mobile technology. Thus, we will avoid those dreaded slowdowns that could make the user close the app and not open it again.
For example, we should take advantage of resources in background, the local storage of information, fast approximation georeferencing, etc.
4. Availability in the most important stores
Experts only recommend that the application be uploaded in those stores where we can really be able to maintain it. The minimum would be to bet on Google Play and the Apple Storewhich are the famous application stores for the Android and IOS operating system respectively.
It could be interesting to upload our applications to other types of markets, but you should be clear if your potential customers are there, or if you are just going to waste your time.
5. Maintenance time
As much as your application has been properly tested, it is impossible not to make some mistakes. In addition, you may come up with some ways to speed it up, that you can do things differently to load processes more smoothly, or improve its functionality with other technology.
Any app that is uploaded to Google Play or the Apple Store requires ongoing maintenanceand this requires your time.
It is important, since it will guarantee the best experience for the user, and it will be clear to the user that we have not forgotten about him.
6. Security
Did you know that security in mobile phone applications is one of the aspects in which less time and resources are invested? This is inconceivable, since it is something very important for the user.
The way to focusThe security of the application will depend on the type of data with which we are workingor, as well as their sensitivity.
The tool must be able to store the data and communicate it securely, through an encrypted data storage system or with the HTTPS communications protocol.
7. Tracking
Once we have created the application and it has been launched on the market, we will have to launch a tracking and monitoring toolcapable of offering us usage statistics in real time.
The analysis of this data is essential to know the real needs of our users. So we can know where there is room for improvement and we will have it easier to correct possible errors that may arise.
These are the 7 main factors to consider so that an application can succeed right now.
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