to obtain attract Youtube stars and Now on Amazon Video Direct, anyone can upload their own clips and shows to amazon with the aim of making themselves known and obtaining benefits from them. Jim Freeman, vice president of Amazon Video Direct, said in a statement that “It is an exciting time for content creators and we are very happy to be able to offer them another alternative to connect with the audience”.
Amazon Video Direct is born
The new content from Amazon Video Direct It will be available to Prime subscribers in much the same way as existing Amazon Videos. It will be part of , site created very recently to compete directly with Netflix.
For now, there is only available in United States, Germany, Austria and Japan, although it is expected that it will gradually open up to other countries so that everyone, regardless of their country, can share their digital content. The company has already partnered with several companies to offer the service, such as the media Mashable and The Guardian or the toy multinational Mattel.
How Amazon will attract content creators for Amazon Video Direct
Options earning income for people who upload videos are varied, from a combination of benefits taking into account the hours watched by Prime members to an income fee of rental, purchase, monthly subscription or print ads.
Content creators can decide to put a price on their creations, and they will receive a 50% of income produced by their videos in the purchase and rental modalities. If they decide to opt for another form of monetization, Amazon will provide them with a large amount of metrics and data to see how their content is viewed and receive income based on the minutes of consumption of their videos.
With these potential revenues, Amazon seeks attract big youtube starsalthough it is clear that it has a long way to go since the audience of Amazon Video is very far from the more than one billion YouTube users generating billions of visits every day. We will have to see how they manage to grow by attracting new users who create content.
Final considerations
Amazon will spend more than 2,500 million euros in video content this year for Amazon Prime. All these little things are very attractive to current Amazon customers. Very recently, the company’s shares rose 3.43% on the Nasdaq marketwhere it was revalued almost 4% since the beginning of the year. Amazon’s growth seems unstoppable, especially with the new improvements and services that it is incorporating.
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