Redcoon.es has opened an official store within the eBay Spain portal. With the inauguration of this new sales channel on eBay, the global trading platform, Redcoon.es managers seek to boost their local sales and further strengthen the position of privilege with which it has in the sale of electronics and computers in our country.
This online store, founded in 2003 in Germany, has been installed in our country for years, thanks to the sale of thousands of references from categories such as Home Appliances, Televisions, Photography, Laptops, Smartphones or Video Games, among many other consumer electronics items. From now on, it will also have a catalog of hundreds of technology products selected in your new eBay store.
The reasons for opening Redcoon.es on eBay
eBay provides Redcoon.es with an agile environment to develop its sales strategy and, at the same time, responds to the needs of the platform’s consumers in Spain, who can now access the company’s items through a new sales channel, anytime, anywhere.
But, above all, the opening of this new Redcoon.es store allows the German company totake advantage of the incessant user traffic that eBay receives at every moment. In other words, in the same way that physical stores seek to establish themselves in commercial areas or, directly, in large shopping centers that ensure a flow of visitors, eBay represents a luxury opportunity for Redcoon.es to increase (further) its visibility.
“Having a sales channel on a platform like eBay increases our sales and allows us to boost the reach of our brand. The opening of the online store on eBay has been a very wise decision, since it makes it easier for us to reach more than two million consumers in our country from the beginning and offer them a “seamless” shopping experience between both sales channels. Redcoon.” (Jose Antonio Frias SerranoManaging Director of Redcoon Iberia)
eBay and Redcoon: an alliance with the past
In any case, this it’s not the first time that Redcoon bets on eBay to increase its visibility. Currently, the German brand has one store on eBay Germany and one on eBay Italy.
Asked about the launch, Jose Angel Lopez, commercial and retail manager for eBay in Spain, assured that “opening a store on eBay allows brands like Redcoon to obtain visibility among the more than 2 million active consumers that eBay has in Spain. In addition, it makes it easier for them to develop omnichannel strategies that complement their existing sales channels.”
The importance of Redcoon.es in the Spanish online market
As we were saying, Redcoon.es has had a leading role in the Spanish online market for years. As you can see, Spanish customers see Redcoon.es as a reference when buying technology products online, especially thanks to its attractive prices, self-styled “spicy”. In any case, the German company also has an important base of detractors, who criticize, especially, the Logistics Management of the store, as you can see in the comments of our post.
An ability to generate controversy that, in reality, confirms its position as one of the greats of our eCommercesphere.
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