The last month of the year is hectic for anyone running an online business. We have many opportunities ahead of us that we cannot miss: parties, sales, fairs… these are all moments that we must capitalize on and make the most of.
For that, planning and designing a comprehensive plan is importantthat puts all the digital tools to work with the aim of selling more.
The common goal at this time is to take advantage of the Christmas sales and liquidate the stock of products what we have. For this we have to think about the best way to achieve it, how we can generate more traffic to our online store to achieve new contacts that can lead to new customers.
But it is also a good date for pamper the people who bought from us during the yearto make them return to our brand and to retain them.
For this, I propose 5 essential elements to take into account when facing the Christmas communication of your project. Let us begin!
1- Define your offer
This time is ideal for moving low-rotation products, from previous seasons or mid-season. The first step in planning will be the selection of those products and the inclusion of them in a special category in your store.
In this way, it will be easier to direct traffic to a single section where they will find all the products on promotion.
Make sure you have a good mix, that the offers are attractive and that you have an interesting variety of products that is attractive to those who visit your e-commerce.
2- I dressed your store
All promotional actions require a special aesthetic that allows us to highlight the message and draw the attention of our audience. Christmas in particular is a different time, it has its own atmosphere and its emotional side that we can appeal to in order to reach our audience. That is why it is important to think about an aesthetic according to the holidays.
It is essential that you dress your online store for the occasion: define a Christmas setting related to the personality of your brand, identify if you need new photos to spread the action and align all the digital tools under the same identity.
3- Plan your content
The times of sales have to be accompanied by broadcast content on the networks: plan the posts that you are going to make during the time that the promotional action is in force.
Emphasize describing the products you offer, their advantages and benefits, their possibilities of use. But don’t forget to generate content that leads to conversation and encourages interaction on your networks: put together a good mix between interesting content for your audience and publications focused 100% on sales.
Finally, do not forget to plan paid campaigns on the networks: lean on them to generate quality traffic to your online store, use conversion campaigns to spread promotional messages where the benefit or discount to be obtained is the highlight, I defined clear calls to action so that the public reaches your website.
4- Achieve an entrepreneurial synergy in social networks
Christmas is also a time to share: social networks are the ideal space for entrepreneurs and small businesses to synergize and support each other to compete with the offers of shopping malls and big brands.
Hashtags like #christmasemprendedora or #yocomproemprendedor already have thousands of posts on Instagram. It is important that you follow them, that you use them in your publications and that you see how they move throughout the month of December.
Joining these moves will not only help you reach new people, but you will also encourage purchases from local entrepreneurs.
Another good tool to reach new audiences is to do giveaways in conjunction with other brands. This allows generating cross-audiences between the participating brands and attracting new followers on the networks.
It is very important that you previously evaluate the target audience of the brand with whom you will make the alliance, to ensure that it is made up of people who could become clients of your project.
5- Design email marketing campaigns
At this time of year, when so many brands are generating messages to sell more, it is important to make use of personalized communication tools. For this, email marketing is essential: design campaigns with a Christmas aesthetic and schedule reinforcements to achieve higher conversions.
If you have a customer contact base, you can devise exclusive campaigns for them with an additional discount or offering them a special gift with their Christmas purchases.
If you work via WhatsApp, you can channel these types of messages through that network.
conclusion
In short, the key to success for Christmas actions is prior planning and the integration of all digital tools so that they all work towards a single goal: sell more!
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