We have previously told you about on-linethe commitment to eCommerce of one of the largest supermarket chains. A gamble that seems to be getting a remarkable success.
Eroski online sales in constant growth
Despite the fact that in general the sector remains somewhat stagnant, the Eroski supermarket chain has recently reported the results of its online channel for the first half of 2015, and how, through its multi-channel proposal, it continues to search for formulas to adapt and serve the consumer day by day.
Thanks to the positive evolution of the Eroski online channel, the company has extended its shopping collection service without leaving the car (Click & Drive) to 3 new points in Spain: the hypermarket of Abadiño and the supermarkets Bolueta and BEC in Barakaldo.
This is only possible and credible, for Eroski and third parties, if it is considered that During the first half of this year (2015), Eroski online sales have grown by 15%reaching the supermarket website a figure of 2 million visits during that period.
The strategic points for boosting Eroski online sales
click&drive, Specifically, it is a program within Eroski online that offers the collection of the order without leaving the car at the express delivery point installed in the store car parks, where the personnel responsible for the service loads the order directly into the customer’s boot.
This program has had an excellent response in Eroski online sales, specifically with the hypermarket of leioawhere it has been able to double online sales compared to 2014.
Through this strategy, Eroski online intends to bet on one of the services most appreciated by its customers, who value above all the possibility to place orders and pick them up the same dayalways waiting for the free service, the speed of delivery and the confidence in the purchase process before the brand, especially when buying fresh food.
Continuing with your and with the aim of increasing Eroski’s online sales, a new version of Click & Drive has also been presented for a more urban customer, in Bilbao.
Is about Click&Collect, program that, once the purchase has been made in the Eroski online supermarket, leaves the order ready to be picked up in two hours, without queues or waiting since a specific space has been set up for the delivery, already bagged, of online purchases. This last service has been implemented in the Eroski store in the Indautxu square in Bilbao.
Learn more about Eroski
Grupo Eroski is a cooperative distribution company based in Elorrio (Vizcaya). Founded in 1969today it has more than 35,000 workers spread throughout Spain.
, Eroski online allows you to quickly locate and filter products on sale, news, food for celiacs, available local products or those that offer extra points for the Travel Club card. All this in a variable purchase environment, with a design that can vary depending on the season of the year in which the purchase is made.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus