We have a slightly different program than usual, we will not have an in-depth interview. We have visited the from Barcelona, an event organized by Club eCommerce. Where more than a hundred brands with different agencies, tools, suppliers and technological solutions meet for two days, intersecting based on the needs that the various brands have pointed out before joining the event.
So we asked some brands and stores present how the experience was going for them with three key questions What does your eCommerce do? What technological or business challenge did you have when you arrived at the event? What solution or solutions had given them the most or caught their attention after the Digital 1to1 meetings? Here we will listen to 10 of the brands present at the event.
⭐ Program Sponsor:
SeQura, the tool specialized in installment payment solutions. It has it all: paying in 3 months, without interest for the client; the “traditional 12-month installment payment or whatever is considered; and he pays later, which allows the customer to receive the product and make the payment later, thus generating greater confidence. Today, not having an option like SeQura’s on the catwalk is basically a loss of opportunity to increase conversion and the average purchase basket.
Digital 1to1 Interviews What does your eCommerce do and what technological or business challenges did you have when you arrived at the event?
04:10 Massive
This is a fashion sector store specializing in selling height-adjustable shoes so that its buyers can look taller. Its CEO tells us that its goals for this year lie in continuing to grow.
Maintain growth both in Spain and in the rest of the countries in which it has a presencealong with the idea of doubling sales to weather the difficult time the economy is experiencing after recovering from the health crisis.
06:20 Adidas
In this event, not all those present are eCommerce, some do not even sell. Such is the case of the sales department of Adidas in Spain, present at the event with Jorge Baucells Cuadra, its Digital Sales Manager. He is in charge of helping the brand’s retailers in Iberia to boost their online development and growth in general.
His goal for this new year is mainly to help improve the brand image in the retail market and guide them through the online solidification process.
08:15 Sony
Another big brand is Sony, which has an online store dedicated to offering music and merchandise. The main challenge of the store is to reach a larger public and achieve greater autonomy, as he told us Javier López, Head of eCommerce and merchandising in Spain.
In this way, it is possible to increase sales more easily and improve the surveillance and automation of the system, in order to optimize the experience and the flow of users.
09:55 Arches
Arcos is an example of digital transformation, it is a company dedicated to the manufacture of knives, being the 5th oldest company in Spain consolidated since 1734. Currently, it has great projection and many departments to improve to adapt to the new online ecosystem, to which it is a bit alien.
Álvaro Etemad, responsible for eCommerce, tells us that his challenge is to complete a transition to the online medium together with an internationalization strategy towards the US market. For this, he hopes to integrate some CRM tool along with a marketing automation solution.
1:45 p.m.
Wonders is a shoe brand, with a certain track record, whose challenge is to internationalize its brand through marketplaces. We spoke with Francis Carbonell, eCommerce & Digital management, who tells us that sHis idea is to grow in the online environment and position itself as a brand in order to support its offline front, which is already established.
For this, they look for marketplace integration tools, along with other needs such as changing and optimizing their web structure.
16:20 LED C4
LEDS C4 is mainly dedicated to the market of all types of interior, exterior, decorative lighting, for homes, etc. and we spoke with Victor Rojas, eCommerce Manager. The challenge for this store is to lay good foundations to be able to give the desired image to this new final consumer 2.0 who is increasingly more informed.
Likewise, it seeks to explore new markets such as the United States. To do this, he is looking for a tool that allows him to integrate all his online store formats, for a more centralized management.
19:30 Sun
Resol is a growing platform specializing in the manufacture of outdoor furniture, mainly for the hotel and restaurant sector. Starting from his more than 50 years of experience, Arnau Òdena, eCommerce sales manager, says that he had always been based on B2B, and since last year he has decided to explore the B2C sector.
In this way they are reforming the company and its integration into marketplaces to adapt it to this new business model. For this reason, they need tools that allow them to manage their sales channels, as well as logistics solutions that help them boost their growth in the world of eCommerce.
21:50 Soler & Palau
Soler & Palau is a world leading platform in the ventilation sector. Despite having a fairly powerful online presence, its proposal for this year is to complete its internal digital transformation project at the digital product level. This is how Alex Maymó, Head of Digital Innovation & Smart Data, tells us.
For this, they seek to find a PIM and DAM tool that allows them to enrich their product with respect to information and images to adequately adapt it to the demands of the current market.
25:30 The Goose
La Oca is a company dedicated to the furniture and decoration sector and has been on the market for a long time. According to what your Marketing and Communication manager tells us, Laura Lozano, His main challenge is to grow and improve.
Especially on the subject of automation, CRO and other digital solutions necessary to promote its growth and development in the online environment
26:35 Smileat
Smileat is an organic baby food company already grown in the digital ecosystem. yesOur main strategy is to maintain the continuous growth that they have been presenting in the last couple of years, as Jaiver Ruiz Junquera, Head of Digital & eCommerce, tells us.
For this reason, the main challenge this year is to achieve a very powerful automated marketing tool and a very clear CRM that allows for clear and segmented customer follow-up management.
What solution or solutions had given them the most or caught their attention after the Digital 1to1 meetings?
- For Masaltos, the most interesting tools are: amazon payment as a payment solution, Convertixa marketing agency, and TalkDeska customer service manager.
- For Adidas, the most interesting tool has been Site Improvea web optimization platform.
- For Sony, the tool that has had the most impact is the customer experience consultant Findasense.
- For Arcos, the most relevant tools have been Zendesk, a CRM platform. Likewise, it has also had a good impression of payment solutions such as Adyen Y checkout.com.
- For Wonders, he has opted for the tools of Octane, with its customer service chat; and the software openbravo.
- For LEDS C4, the most relevant tools were vtex Y bigcommerce.
- For Resol, the most important tools were Lengo Y Shopping Feed as feed integrators. As well as Express Y Sure as logistics partners.
- For Soler & Palau, the tool that most impacted him was site corea digital experience platform.
- For La Oca, the most outstanding tool was Cetelem as a financing solution, although it has also been interested in the tools of .
- For Smileat, the most outstanding tools were Criteo, Findasense Y selligent.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus