The marketing of , and it is not surprising to learn that the 92% of consumers think of celebrities, with a great weight of the content in . Under this scheme, FameBit, the campaign marketplace for youtubers, has facilitated the connection between selected brands and influencers. Now, the FameBit we know says goodbye, since starting with his name: this is the new BrandConnect.
FameBit is transformed: the campaign marketplace for youtubers becomes BrandConnect
The objective of FameBit continues to be preserved with the change of name: help influencers earn money from select sponsors you care about. And it is that its main characteristic is that in its marketplace, it is the same influencers who contact the brands and make the collaboration proposals in exchange for the rates that interest them: they they are the ones who decide how much they want to charge for their work.
According to YouTube, BrandConnect features the following improvements:
- On the creator’s side: YouTube claims that it has developed new matchmaking tools based on its own information, which ensure better access to branded content offers for those creators who are eligible on YouTube.
- On the brand side: New measurement solutions are added such as Brand Interest Lift and Influencer Lift that provide results of real-time campaign
The goal: to facilitate better offers for content creators
BrandConnect enables content creators to get better deals for their work, keeping them aligned with YouTube, while making it easier for brands to maximize their reach through approved influencers on the platform. In fact Facebook has a similar tool: , While you have your own .
The new BrandConnect will arrive for replace FameBit from next August 1.
All creators who are interested in signing up to receive pitches from brands should now have at least 25,000 subscribers. Eligible YouTubers will be able to sign up for BrandConnect directly through YouTube Studio.
How to use BrandConnect step by step
Using BrandConnect and starting to get sponsors is very simple and only involves three steps:
- Find your sponsors: Once you have registered, you can start looking for the sponsorship opportunities that most interest you. You will see many options, in which the channels in which the brand wants to appear are specified.
- Submit your proposal: Once you have chosen which campaign you want to star in, you will have to send your proposal to the brand, including all the details, including the rates and the type of relationship you want to establish with the brand, as well as the channels to use.
- Get paid for your work: The last step, after the brand hires you and accepts your work, will be to receive payment by PayPal or by check.
BrandConnect for brands and agencies
If you’re on the side of brands and agencies, BrandConnect is for you too. In this marketplace you propose campaigns and it is the same creators who are in charge of contacting you and make proposals to you, specifying the relevant information, such as rates, which may vary from one to another, because each one decides their own.
Getting the most out of BrandConnect is easy and just takes 3 key steps:
- Create your campaign: tell the details of your campaign. What do you want to promote, on which channel…
- Select your creator: Youtubers will contact you about your campaign, sending you specific proposals specifying their rates. It will be up to you to choose your favourite.
- Make the payment: Once the campaign has been launched, it is time to pay for the work done.
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