Google redesigns Test my site so you can discover how to improve the speed of your mobile website – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Thinking of improving mobile user experienceGoogle has decided to completely renew its tool Test my site. The idea? That a good mobile experience should be at least a quick experience.

The rapid growth of mobile adoption amplified the importance of loading time

He has forever changed the way we do many daily tasks because of the great speed to which we can access the information we seek. However, the speed of your mobile web It can mean the success or failure of your company.

Time is money, and more when it comes to doing online businessand it is necessary to take into account that half of it happens on our smartphones, so a fast site is the key to success.

ensures that 50% of users expect websites to load on less than 2 secondswhile every additional second it takes for a website to load, can mean Up to 20% decrease in conversions.

Test my site was created by Google in 2016 as a means for companies to check the speed of your mobile pages individually, plus some fixes that could improve loading time.

While Test my site has so far shown the seconds it takes for the mobile website to load as well as the number of visitors that could be lost due to slow loading speed, now presents more details so that you make the necessary adjustments to achieve an optimal charge on an ongoing basis.

What new information does Test my site provide?

  • The speed of your entire mobile website as well as individual pages.
  • If the speed of the site or a page is faster or slower compared to the previous month.
  • The load rating of your mobile website: fast, medium, or slow.
  • How your mobile website speed compares against competitor sites.
  • The potential impact your upload speed will have on your revenue.
  • A detailed list of recommended fixes to increase the speed of up to 5 pages of your website.
  • A complete report to download and share with your work team.
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As we have commented on users looking for faster and faster websites, so it is necessary know the history of the loading times of your websiteand all you have to do is go to Test my site and include your url with which you will get the complete report.

In this way, with its new design and functions, Test my site will allow you to have in a single site all the necessary tools to measure, know and compare the loading speed of your mobile website, as well as the actions to be carried out to achieve a great mobile experience for users.

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