a new change in content creation policies for the . From now on, YouTube will add restrictions that will make content considered offensive cannot be monetized on your platform.
The fight against hate content and discrimination continues
After a few months ago big brands imposed on the platform after verifying that their automated advertising appeared alongside controversial videos or videos considered “offensive” and the intense debate that has been unleashed around this issue, they have taken action on the matter.
Although YouTube continues in its search for create safe spaces to sell advertisingno doubt these changes add to the annoyance that has been generated around the censorship what youtubers have felt lately.
In September of last year, the video social network would apply to content creators who participated in its monetization program. Among the limitations that YouTube imposed were the broadcast of Violent scenes, of a suggestive nature or the consumption or abuse of drugs and controlled substances.
YouTube adds restrictions to the content of youtubers
But this has not been enough and now YouTube adds extra restrictions for those who want to generate profits through their videos, creating three new categories of banned content for the :
1. Hate content
Content will not be allowed encourage discrimination or that disparages or humiliates an individual or group of people on the basis of race, ethnicity, national origin, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systemic discrimination or marginalization.
2. Inappropriate use of family entertainment characters
If they are used familiar characters from familiar backgroundssuch as cartoons, to make satirical videos involving violent, sexual or inappropriate behavior, even if the purpose is comic, they cannot be monetized.
3. Degrading and inflammatory content
Content that is intended to be provocative, inflammatory, or demeaning (for example, videos in which embarrass or insult an individual or group) You will also be excluded from YouTube advertising programs.
Youtubers fight against censorship
It is necessary to clarify that all this type of material may continue to be published on YouTube, as long as they do not violate the terms and conditions of the platform. Simply, Their creators they will not be able to monetize them through advertising.
As we told you recently, what they ask the brands, even more so than economic incentives. There are really few content creators who can manage to live entirely off their earnings on the platform, and if we add to this the recent changes in monetization policies, they are making it difficult.
These gains are directly related to the number of views of your videosand generating expectation and viral content is not so easy, which is why many resort to satire or burlesque content with which they manage to capture users, especially young people.
If we add to this that recently YouTube marked the number of views at 10,000 from which income begins to be generated, and that these have dropped considerably, it can be understood that the relationship with its content creators is at stake.
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