Timers is a slippers from Alicante created by the blindwhich the Spanish athletes of the Tokyo 2020 Paralympic Games will wear. The company is made up entirely of people with disabilities, who define their product as “the sneakers most inclusive in the market. Their product is slippers designed with strong colors for people with reduced visibility and with the name written in brailleso its brand philosophy is a commitment to integration.
The brand denounced this Tuesday, through its , having suffered the theft in its new warehouse of more than 50% of the stock. This event is about how a good social media strategy and the power of your community can help you overcome a business crisis.
How Timpers turned a 60% stock theft into an opportunity
As we said, this Tuesday the workers explained through a video on their social networks how they had stolen a thousand pairs of shoes, 60% of their total stock, at the premises they have located in a town in the province of Valencia.
They clarify that the Paralympic shoes are not in danger. According to Jose Carratalaone of its founders, «It was two weeks ago when they delivered the shoes to the Spanish delegation and the theft occurred a week and a half ago».
In the video they denounce the theft, explaining the anger and frustration felt by the team in the face of such a scenario, and ask for support from their community. On the one hand, ask the community for help to find the culprits as soon as possible, through dissemination or report to the police. «We ask that if you see our shoes in any market or web pages for sale or second-hand clothes, contact us or the police» declare.
Secondly, announce the forced need to advance a pre-sale campaign organized for the month of September. «We know that you are always there, therefore, any gift you have to give, self-gifts…, start September with new Timpers, anything, welcome, thank you forever, family»they add.
In addition, they point out that the The company’s philosophy is one of self-improvement, optimism and positivity.. So, “after assimilating and accepting the blow, we have transformed frustration and anger into positive energy, unity and tremendous security and that we are going to get ahead, as we have always done»they conclude
The Power of the Timers Community
Until now, more than 42,000 likes, 900 retweets, 1,000 comments of support on their Instagram and Facebook profiles were the result of this statement and the response of a dedicated community.
Also, online sales have increased considerably. «The truth is that we are noticing many online purchases after the statement, ” recognizes Carratalá. He adds that due to the theft and because the shoe factory, where the product is made, is closed for the holidays, it will be at the end of September when they ship the orders to their customers. In addition, they are dealing with insurance to be able to recover part of the stolen order at cost price, not sale price.
Family, they robbed us and left our store like that!!! We only ask that if you see some Timpers in any market, notify the police or us if you prefer, and we will take care of it. Thanks for everything always!
— Timpersbrand (@timpersbrand)
Among the numerous supports received through their networks, the one from Amparo Navarrothe current rector of the University of Alicante, the institution Carratalá came from, and part of the Timpers team, and who have been recognized for their entrepreneurial and social work in recent years.
Since the robbery they have been working to turn the situation around and it is clear that, with the repercussion of their video, sales and messages through their social networks, they have managed to reverse it. Because, as they themselves have pointed out, from this robbery «they have already won».
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