How to Do a Social Media Audit – – Wingdings Translator Online

The social media audit is usually one of the main steps to know the type of content that should be published and take your social networks to another level, but not everyone knows how to do a social media audit.

It is one of the most ignored steps when managing social networks, which means that a lot of time is wasted publishing on topics that do not interest the audience. It is then about knowing how to do an audit on social networks.

Thanks to an audit-based management in social networks, it is possible to acquire a greater amount of benefits and profits. So we’ve created an article that will teach you how to do a social media audit, with easy-to-follow steps, even for accounts starting from scratch.

What is a social media audit?

The first thing you should know before starting is what a social media audit is. We can say that the social media audit is the preliminary step before creating a strategy. Said audit It allows to be able to know your competitive position or in this case, that of your brand.

This action is the main methodology of a community manager when starting their management with an account in a social network. It is even necessary to highlight that thanks to the audit, information is obtained that allows creating a more effective marketing strategy in social networks, that is why it is important to know how to do an audit in social networks.

What is a social media audit for?

Now that you know what a social media audit is about, you will have to understand its main function. Through its use, a large amount of information can be collected that is relevant because it helps you compare your company with the competition. Through this management it is possible to establish more effective strategies.

Thanks to this audit in social networks you will be able to determine if you are investing time in the ideal social network for your business. And in the same way you will know which are the contents that have the greatest influence on your audience, to understand which are the weak points that you must improve.

Benefits of social media audits

In addition to the functions mentioned above, you should know the benefits of social media audits so that you better understand why you should use it. Therefore, we have created a fairly simple and practical list of benefits, which includes the following benefits:

Competitive status of your company or brand.
Define the most and least relevant content.
Study the strengths and weaknesses in the practices of the competition.
Identify potential opportunities.
Define the weaknesses of the brand to work on them.
Know the social networks that are most effective and those that are not.
Define strategic actions in social networks.

How to do a social media audit?

Although knowing how to do a social media audit can be a bit long, we make the process easy for you. And that is why we have put together a series of steps that will help you to carry out an audit properly, taking advantage of each of its functions in the simplest way. And those steps are:

Create a document for data collection. Excel is mostly used for this kind of data that must be organized. Also, using one tab per social network will keep you more organized and you only need to add details like name. In the same way, enter the link, number of followers, frequency of publication, type of content, metrics and other characteristics of your social network.
Check all the social networks of your brand. Creating a social network and leaving it abandoned is not the most ideal, so you will have to use Google to find out what they are. They are all important, so you will have to define which ones they are and then select the ones that are most profitable for your business.
Analyze the profiles. By acquiring information about the numbers generated by each social network, you will be able to buy to know which one generates efficient results. That way you can focus much more on taking advantage of those numbers and avoid social networks that only bring loss.
Analyze the content. Check which are the contents that generate the greatest number of reactions and make your customers more loyal. In addition, it includes in the analysis those contents that attract the most traffic. In this way you will discover how the mind of your users works and you will be able to provide them with a better experience.
Consistency of your brand. Make sure that all profiles have the same type of colors, logos and image, making users understand that it is the same brand.

Examples of social media audits

So that you can complete the information you need, we also offer you a series of examples of social media audits. So that you can better understand how this strategy works and get all the help possible, for better management. Some examples are:

Analysis of your target audience: Defining the audience you are targeting is one of the most essential aspects of marketing. Well, it offers details about how you should provide information, including the social network and the ideal time. This target audience is known as a buyer person and can be different for each network.
Analysis of the social traffic of your website: Many times, social networks are essential to help attract more traffic to a web page. And it is necessary to carry out an analysis on different dates to define if there is a positive change. In addition, you will have to analyze the impact that the competition’s social media strategy has on their website.
Analysis of the objectives achieved: If you carry out an audit of social networks, you will have to define if social networks help to meet the objectives of the strategy. In this case, you will need to use Google Analytics, a free tool, to define your analysis.
Viral content analysis: If attracting more traffic to your website through content is necessary for you, then you will have to define in which social networks the content works. That way you can take better advantage of the content that goes viral to access more benefits.
Analysis on Instagram: It is the social network that generates the most profits for companies today. And including it in the social media audit can offer data like followers per day, post or overall. In addition to other metrics that better define your strategies.

conclusion

The audits will allow you to access relevant, essential and basic data that will help you make sound decisions about the marketing of your website. Also, It will help you better understand the audience you want to target, as well as the most important content for them.

Although it may seem unnecessary, such content will help you define future strategies based on efficient and well-received content. So you can increase the numbers in your data analysis in a positive way, with a greater amount of profit and influence.

Remember that your brand on social networks must show a professional image that adapts to the needs of users. Otherwise, you would lose a lot of potential clients that could generate huge profits for your business.

And now that you know how to audit social networks, you can start using it to improve in every aspect and manage to take your social networks to infinity and beyond.

If you’ve come this far, don’t forget to visit our website where you’ll find much more information about social networks, search engine optimization and many more tools and posts.