With the arrival of the 2020 pandemic, many small and medium-sized companies realized the importance of offering their services online. Many of them began, with greater or lesser success, a race to appear in the main digital channels: advertisements, social networks, web pages… Many realized that it is not enough to have a web page, but that it must be good positioned so that users find your services or products through search engines. The SEO for SMEs It is a marketing strategy that can offer great profitability to small and medium-sized businesses, as long as they work in the right way.
Do you want to discover the main keys of SEO for companies? Keep reading!
What is SEO for SMEs?
SEO for SMEs are all those strategies that are done within the website itself (SEO on page) and outside of it (SEO off Page) to position yourself in the first results of Google or other search engines through words or terms keys that are profitable for the business.
In other words, the objective of SEO for companiesis (or should be) appearing in those search intentions of users that are relevant to the business, either for brand strategies or to increase their income.
SEO can bring great benefits to SMEs if you know how to work well. Many times we find that the first results of the most general searches are usually monopolized by large companies. This does not mean that there is no place for small businesses in Google, but rather that strategies will have to be adjusted to find their place in the world of organic positioning.
Advantages of SEO in SMEs
The belief that SEO is free is quite widespread but, although you don’t have to make an investment like in ads, it does require another very precious resource: time.
If your company has not yet started working on organic positioning, and you have doubts as to whether SEO will be profitable for your business, I will summarize some of its advantages here:
You will get a greater reach of your products and services.
Google is still the main search engine that users turn to when they have a query. Working on SEO for SMEs is a good way to make your products and services available to your target audience when they are looking for them intentionally.
Have a 24/7 sales channel
A website that has worked with SEO allows you to have a sales channel 24 hours a day, 365 days a year.
long-term strategy
While in Google Ads or Social Ads your products and services stop appearing when you stop paying, SEO is a strategy that lasts over time.
Position yourself ahead of the competition
It is clear: your competition is working on organic positioning. A good SEO strategy takes into account the competition and looks for those points where you can overcome them and position yourself ahead of them.
Great return on investment
On the internet, SEO is one of the most profitable channels. As I have already mentioned before, while in advertising you stop receiving benefits when you stop paying, in SEO strategies the benefits last over time. It is true that SEO requires patience, but the results they return are long-lasting.
Improve user experience
Google (and other search engines) is increasingly giving more importance to the user experience within the web. As a consequence, the line between SEO and UX is getting thinner. Working on SEO positioning is not only appearing in the first search results, but also optimizing your pages to improve their navigability for users.
Increase the visibility of your brand
Through SEO you manage to attract visitors to your website and make them aware of your company. If you appear in the search results of your target audience, you will be able to start a relationship of trust between them and your brand. SEO allows you to reach people who don’t know who you are yet, but who need what you offer.
How to start working organic positioning in my company?
If you have reached this point, it is because you are increasingly convinced that you need to work on SEO for your SME. Cool! Now it’s time to make decisions. How are you going to work SEO positioning for your company? It depends on several factors. As I mentioned before, SEO is an investment of time, but it also has its monetary cost. Before starting to work on this channel, you should ask yourself a series of questions:
- Do I already have a website?: In order to position a website, you must first have a website. If your company does not yet have one, you will have to add the design costs. The positive part is that you can create your SEO strategy from scratch.
- Can I invest money in a long-term strategy?: SEO is not a strategy that can be worked on for a few months and then stopped. Also, Google needs your time to start showing the fruits of your labor. It is likely that the first few months you will not see obvious results, but be patient.
- Can your company afford a worker exclusively to work on SEO?: If you are an SME you will know how expensive a job is, so hiring a consultant may not be feasible. We recommend you outsource this service to an experienced one.
How to choose a good SEO professional or agency for my company?
As an SEO agency we receive messages from a lot of people who tell us that they have already worked on SEO before but that it was just a waste of time and money.
Working SEO for SMEs is a wonderful opportunity to generate new income in your business, and we want you to save yourself the trouble of running into one of these “professionals” who make you doubt the results of this marketing strategy.
For this reason we are going to give you some keys so that you can start working on the positioning of your website with a professional or agency that will get you results.
- Avoid smoke sellers: On the internet there are many gurus and people who sell you the impossible. In web positioning there are no secrets or mysterious techniques that are going to put you first overnight. Be suspicious of professionals who promise you results, go with those who propose a strategy.
- Good SEOs lead by example: A good SEO professional is up to date with all the news from Google and applies them to their websites. Take a look at the website of the person or agency you are going to hire. What impression does it give you? Do they work with their content?
- ask for references: If you still have doubts about a professional or agency, ask them about one of their clients. Success stories are a great source to trust the agency in which you are going to deposit your hope and money.
- don’t go cheap: It is often tempting to go to the cheapest professional, but before you make the wrong decision, do the math. If a company offers you to work on SEO for €50, do you think they will be able to dedicate the necessary time to optimizing your website? It is worth paying a fair and reasonable price before going cheap and wasting your company’s money. The saying goes well: cheap is expensive.
- Transparency: A reliable company should keep you informed of the performance of your website. Ask for regular reports and run away from those who make you dizzy with technicalities. As SEO professionals they should keep you up to date with the results of your business.
SEO positioning tips for SMEs
To finish, I would like to give you some tips to make this long road that is SEO for SMEs more friendly. At we have extensive experience working on Web positioning for both small and larger companies, that’s why we know which strategies are best for some cases and which are better for others. If you need help with the positioning of your company in Google you can contact us.
1. Do not go for very competitive words
Although it’s tempting to try to rank for words with a lot of monthly searches, they often have a lot of competition. It is preferable to go for more specific words and with fewer monthly searches (called long tail). They are easier to position and usually have a better conversion rate.
2. Choose a CMS that suits your business
Choose a CMS that helps you work on SEO and with which it is easy to manage your business. WordPress is usually a good option, although you can consider other options such as Prestashop in the case of e-commerce.
3. Make your website sell
The work of SEO does not end when they get a user to reach your website, but they must also optimize the pages so that they achieve higher sales and conversions.
4. Internal optimization of the web (SEO on page)
A well-optimized website has greater possibilities to position itself. It is essential to check that the web content is optimal and correct common errors such as unnecessary redirects, indexing problems, duplicate content…
5. External optimization (SEO off page)
SEO optimizations go beyond the website itself, its authority must also be worked on. This is achieved by creating external linking strategies, either through social networks, directories, buying links…
6. Measure, measure and keep measuring
Analyzing your results is an excellent way to know where you are starting from and what the evolution of the web is.
7. Set SMART goals and be patient
SMART goals are those that are specific, measurable, achievable, relevant for your business and that they have a specific date to get them.
Some examples:
-
- Increase of a certain % of organic traffic in x months
- Increase of x number of clicks for certain keywords in the next 6 months.
- Increase in searches by brand compared to the previous month.
- Improve x specific keyword positions in the next quarter
- Improved organic CTR compared to the previous month.
We hope that with this article you have gotten a good idea of how to work SEO for your SME. If you want more tips on SEO we encourage you to download the or .
Facebook Comments
Disqus