How to make sales promotions?

Let’s face it, who doesn’t like promotions? Well, maybe someone out there might think that brands don’t like it and might even see lowering the price of a product or giving a free gift as a loss. But more than a loss, if you plan it right, it can be a gain for the business! I am going to tell you exactly this today: how to make promotions without losing out.

Let’s start at the beginning, defining what a promotion is and how it can benefit your business.

Promotions: what are they and what are they for?

promotions are marketing tools used to influence consumer decisions when considering the purchase of a product. Let’s see a little more in detail what a promotion is and what it is for.

What is a promotion?

A promotion is an element of the marketing mix —also known as “the 4 P’s”—, which we could define as the efforts a brand or marketer makes to communicate, inform and persuade a potential customer to learn about your product or service.

What is a promotion for?

As I mentioned in the first few paragraphs, well-executed promotions can bring a lot of profit to a businessto give you an idea, these are some of its functions:

1. attract new customers. It is common for an attractive promotion to pass by word of mouth and reach the ears of people who may not have been aware of your brand.
2. Make your customers buy again. Those who already know your brand and trust the quality of your products will certainly buy from you again if they come across a promotion that interests them.
3. Promote a new product. Launching a new product is exciting! A promotion can help you make noise at your launch and invite your customers to try it out.
4. Promote a product that sells little. Quite the opposite of the previous point, but just as effective. If you have a product that isn’t as popular, a promotion could help you quickly get the remaining pieces out of your inventory.
5. Burn old stock. This strategy is used to recover investment and free up space in the warehouse, as well as eliminate the expenses involved in having a product stored that did not sell as expected.

How to make promotions?

Now that you know some of the reasons why it is worth adding promotions to your sales strategy, it is time to discover how to promote a product. We could say that the ideal formula for making a promotion consists of six steps:

1. Define a goal.
2. Segment the audience.
3. Define a budget.
4. Choose the type of promotion.
5. Define the medium, the message and the clauses.
6. Create a strategy.
7. Promotes.
8. Measure and analyze the results.

If you want to know a little more in detail what each of these steps consists of, keep reading.

1. Define a goal

The first step in creating a sales promotion is knowing what you are creating it for. Do you want to spread a new release? Do you want to reach new customers? If you have a clear objective from the beginning, then it will be much easier to measure the results.. How? Don’t worry, we’ll talk about that later…

2. Segment the audience

There are two options here: a) you already know exactly what kind of customers are interested in this product; or b) that you want to bet on conquering a new audience. Whatever your case, make sure you know the audience well so you can tailor the promotion.

3. Define a budget

This point is key to making a promotion, it consists of determine how much money you are going to spend to carry it out. You will need to answer questions like:

• Should you consider any extra cost?
• How much can you reduce the profit margin?
• How much profit will be generated if you meet the objective?

4. Choose the type of promotion

There are promotions by quantity, by launch, promotions that arise from alliances with other brands, among many others. They all have their respective benefits and to learn about them, I invite you to read the following article:

Learn more…

Article

5. Define the medium, the message and the clauses

Now that you know what the promotion is about, who it is aimed at, you have defined dates, dynamics and other details, the time has come to work on the medium, the message and the clauses What are you going to communicate?

• The medium refers to the channel (social networks, Google Ads, banners in your online store, e-mail marketing, etc.)
• The message it is literally the text and images that you will use to spread the promotion.
• Finally the clauses They are the “fine print”, that is, the conditions to make the promotion valid.

6. Create a strategy

The five previous points will be the basis for creating a plan or, in other words, a strategy. So that? To manage resources (both financial and human) intended for this promotion in the most appropriate way. I invite you to also read about how to define your

7. Promote

Now yes, the time has come to get down to work and shout your promotion from the rooftops. At this stage, you probably notice that something did not go as planned or that you can optimize the strategy in some way., is it fair! Don’t see it as a mistake, rather think of it as learning for the next promotion you launch.

8. Measure and analyze the results

We arrive at the last of the steps to make a sales promotion, it is here where it will be necessary that review all the statistics you have available: sales, visits to your e-commerce, web traffic, new followers, engagement… the indicator of success will depend on the objective that you have defined in step number one.

How to make promotions online? 5 examples

Now that you know how to make a promotion, there are many examples of promotions on the internet, here are five that are worth experimenting with:

1. In your online store

If you already sell online in one, then you have a great advantage: you will be able to create the promotions you want, whenever you want! An infallible strategy is to create promotions on special dates, such as the end of the year or a holiday related to your brand.

Some promotion ideas for your virtual store are:

• Apply a percentage discount on pieces from last season.
• 2×1 when buying a certain product or service.
• Offer a discount to people who leave reviews.

💡 Type: Do you have a Tiendanube and want to know how to do 2×1 promotions? We have a guide in which you will know the .

2. In social networks

Social networks are a excellent means to make promotions or to communicate those that are in force in your e-commerce. Whether you want to use Instagram, Facebook, TikTok or any other social network that your audience is on, you could carry out any of these strategies:

• Create a special coupon for shoppers who come through a social network.
• Make one for your followers.
• Work with an influencer to advertise your products and help you reach a new audience.

How to make promotions on Facebook?

Facebook is a high-impact platform to publicize your promotions. If you want boost a post on your brand’s Facebook pagefollow these steps:

1. Choose the post you want to boost and click the “Boost Post” button.
2. Fill in the fields with your target audience, total budget, promotion duration and payment method.
3. Finally, click on “Promote”.

Learn more…

Article

3. Through WhatsApp Business

If you use WhatsApp Business as a work tool in your business, you can take advantage of it and make a strategy that helps you retain your customers and contacts through this application. How? Here are some ideas:

• Offer a discount code for customers you have in your WhatsApp contact base.
• Invite your WhatsApp customers to an exclusive presale.
• Offer them free shipping on their next purchase.

💡Type: Need more ideas? Here you will learn.

4. With email marketing

Did you know that people who are subscribed to a brand’s mailing list have made a purchase through this medium? Not for nothing e-mail marketing is one of the favorite tools of marketers.

There are many promotional options that you can offer via email, for example:

• Create a referral program, in which your subscribers get gifts for inviting other people to subscribe.
• Give away an exclusive discount code for subscribers.
• Send a gift to those people who open your emails most often.

5. With paid ads

If you want to know how to make an eye-catching promotion, paid ads are undoubtedly an essential tool for this. For example, if you choose Google Ads as the platform to publish a promotion, you will be reaching thousands of people with similar interests to your brand!

Yes, we know that the world of paid ads is complex, that’s why we give you a gift to become an expert in the field.

Summary

Do not leave without first reviewing everything you learned about how to make a promotion.

What is a promotion?

A promotion is made up of the efforts that a brand or a seller makes to communicate, inform and persuade a potential customer to learn about their product or service.

What is a promotion for?

1. attract new customers
2. Make your customers buy again
3. Promote a new product
4. Promote a product that sells little
5. Burn old stock

How to make promotions?

1. Define a goal
2. segment the audience
3. Define a budget
4. Choose the type of promotion
5. Define the medium, the message and the clauses
6. Create a strategy
7. Promotes
8. Measure and analyze the results

How to make promotions online? 5 examples

1. in your online store
2. In social networks
3. Through WhatsApp Business
4. With email marketing
5. with paid ads

There is an example of promotion that we know very well: free trials. And it is that in Tiendanube, we give to anyone who wants to create an online store with us, the #1 e-commerce platform in Latin America. Get on the cloud and start selling online! 😉