How to use Mastodon: the not-so-new open source social network – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

If you are bored or tired of those that currently have a very intense flow of users and where the amount of information is overwhelming, maybe it’s time to try Mastodon.

A social network outside the big names in the sector

mastodon is for those who want to avoid toxicity, harassment, and all the problems that afflict this type of platform, and especially Twitter. It was founded by Eugene Rochko in the year 2016.

Mastodon is an alternative platform, designed in a very similar way to Twitter, but with the difference that behind it there is no company that owns all the information.

This social network does not have a central serverso users can choose from a list of servers to connect to, currently the platform has 2,400 servers. It is open source, so anyone can found their own version on a server. Users are grouped into communities, which they call “instances”. Among those with the largest number of users at the moment is

Mastodon soars after Elon Musk buys Twitter

The news that , the media billionaire, bought Twitter has become the topic of the moment, filling headlines and generating a great conversation about it. Musk was also quick to announce what he has planned for his social network, which has aroused various opinions and has redirected attention to what he has been considering for years as his best alternative, Mastodon.

And, it is that, not a day had to pass since the announcement of the change of hands of Twitter for more than 41,000 users joined Mastodon, a figure that continued to increase hours later with another 43,000 new users, and which continues to increase. In any case, Mastodon currently has only with .

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The mastodon platform is well aware of the unique opportunity that is being presented to it at this time, so has taken the opportunity to strengthen their communication and highlight their strengths through its social networks, while attending to the doubts and questions of its users. A notable example of this is the article that Rochko himself published just the day after the Twitter purchase was announced, titled “Twitter purchase puts Mastodon in the spotlight” and in which he declared that Mastodon “has a vision of social media that no billionaire can buy and own.”” and that considers that “your ability to communicate online should not be left to the whim of a single commercial company”. It is clear that he does not waste time.

However, Mastodon has not limited itself to improving aspects of its communication, but has launched a very well thought out strategy to continue attracting users, launching a new app for android, thus completing their offer, since until now they only had one for iOS. Likewise, the platform has announced that it will implement improvementssuch as end-to-end encrypted message aggregation, message translation, or software group functionality, among others. We will have to be attentive to see if, finally, the mastodon ends up gaining ground on the little bird.

At Mastodon, we present a vision of that cannot be bought and owned by any billionaire. Your ability to communicate online should not be at the whims of a single commercial company!

— Mastodon (@joinmastodon)

Differences between Mastodon and Twitter

In 2018 the creator of Mastodon commented that he was a very regular user of Twitter, but that the microblogging network did not meet your expectations and, tired of user abuse (the famous trolls) that ruined the user experience, he started looking for alternatives.

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He sought suggestions and combined with his own knowledge has created a network that, in his opinion, is much better. Mastodon is presented with a series of advantage:

  • in mastodon if you block a user it is foreveryou don’t want to see it, and you don’t want to hear from them.
  • If you don’t want to block him, but you don’t want to see his messages, you can do this by muting an account.
  • character limit is another of the great differences in Mastodon, since they have 500against the 280 of Twitter.
  • Mastodon is ad-free (for now).
  • Allows you to edit posts (although it seems that this will stop being a difference now that Musk intends to add this functionality to Twitter).
  • Have a strict set of guidelines that prohibit “racism or the apology of racism, the promotion of sexism, gender discrimination and sexual minorities (and) xenophobia and/or violent nationalism”.

How mastodon works

Signing up for Mastodon is really easy. We have done it in one of the main communities.

To do this, you will only need an email address and a username. Mastodon will guide you to teach you how to take advantage of all its resources.

The operation of Mastodon is very similar to twitter. It has public timelines that are chronological, and in which users, who have @usernames, You can share your messages. In addition, there are two types of timelines: the “local” one, about the updates of the instance to which you belong, and the “federated” one, in which messages from other communities appear. Despite this division into communities, users of one instance can follow those of a different one.

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The messages are not known as Tweets, but as Toots (from «tooth», tooth or fang in English)but basically the operation and design reminds us, and a lot, of Twitter.

In the same way that it happens with the network of the little blue bird, the users in Mastodon follow each other and the messages they launch appear on a separate timeline from the public and general one.

What about you? Are you willing to change the little bird for the mastodon?

Image: Mastodon

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