announced its , a year in which due to the Covid-19 pandemic, and which has been used by the Valencian company to make your eCommerce profitable.
In 2020 Mercadona invoiced a total of 26,932 million euros, which translates into 5.5% more than the previous year, with a net profit of 727 million euros, that is, a 17% increase compared to 2019. Refering to online sale, Mercadona’s drive to digitize in recent years has borne fruit: although at the moment its online sales represent less than 1% of the company’s total sales volume, has managed to quadruple this figure in just one year and thereby reach 176 million euros in revenue and 1.2 million orders, compared to 46.1 million euros in billing and 332,900 online orders in 2019.
In general, and despite the pandemic, the company has increased its workforce with 5,000 more employees, of which 93,300 jobs were created in Spain and 1,700 in Portugal. Mercadona has made an investment of more than 1,500 million euros in 2020, which has served to end the year with 70 more supermarkets, 10 of them in Portugal, while 1,000 of its physical stores have been adapted to the new efficient store model which the company claims is focused on “promoting a more digital, productive and sustainable business model”.
Mercadona has managed to make its eCommerce profitable and drives its digital transformation
The beginnings of Mercadona in its eCommerce They weren’t easy at all. The company started its online operation just three years ago and did so with and after a time in which it seemed that the company did not want to sell online, finally with a novelty: offering shipments from its logistics centers called “hives”that although they have improved the customer experience in a general way, they have limited it geographically because for now only offers this service in Barcelona, Valencia and now Madrid.
One more point that the company had to face is that during the first weeks of confinement, Mercadona’s eCommerce had to suspend its services. Subsequently, in April 2020, the company opened its new hive in Madridwhich has meant an investment of 12 million euros, but together with the hives located in Barcelona and Valencia, has managed to get its online channel off the ground.
There is still a long way to go for your eCommerce
Currently Mercadona has 1,400 workers in its hives exclusively dedicated to preparing your online orders. “In these areas we have the best website. Today, selling online Mercadona earns money”, explained at a press conference, president of the company. In these cities, eCommerce sales reach 4% of the total.
Nevertheless, its old website continues to operate in most cities in Spain, which demonstrates the slow adoption of the online channel in Mercadona, however after the results obtained in 2020 the company assures that will reinforce your online model.
“2021 and 2022 are going to be very difficult years, and Although there are many uncertainties, there is more desire to continue overcoming them”, assured Roig in his statement“in addition to the talent of the extraordinary team that we form and the important advances we are making in digitizationa company needs leadership capable of making all the necessary changes; if not, it will disappear. Changes that go through doing whatever it takes to guarantee overwhelming quality at an unbeatable price, and continuing to advance in promoting an ecosystem of values and actions focused on benefiting people, society and the planet”.
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