PewDiePie’s story: how the Swede became the youtuber with the most followers in the world – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

PewDiePie It’s one of the youtubers with the most followers in the world (more of 94 million, to be exact). Operating in this multimedia social network since 2003, it is estimated that you can currently earn more than $15 million a year, according to the list .

PewDiePie’s Story: Who is he?

Felix Arvid Ulf Kjellberg born in Gothenburg (Sweden), on October 24, 1989. Since he was a child, he has always shown a special interest in video games and art. After graduating from the Institute and he began studying Industrial Economics and Technology Management, but a year later he dropped out.

History of PewDiePie: how were his beginnings on YouTube

The beginnings on YouTube were very similar to those of . Once PewDiePie dropped out of college opened a first channel on this social network, called pewdie, already non-existent. She called it that because “pew” is the onomatopoeia of laser guns when shooting, and “die” in English is to die. However, he had a mistake and forgot the password to access his own channel, forcing him to open another one.

It was then that the well-known , was born, and in which he was shown, in most videos, himself playing horror and action video games. The beginnings of the channel were rough and did not generate much profit, so Felix had to earn money selling art he made in Photoshop, and even worked at a hot dog stand. This is the first video that he uploaded to his channel, in December 2010:

Later, he incorporated more personal videos, reaching the million subscribers in July 2012. Already then he was creating more diverse content to his videos, such as: short films, video games from more sectors and animated videos.

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PewDiePie became the with the most followers worldwide as of August 2013. In 2016, he already had 50 million subscribers, and more than 12 billion views of his videos on the channel.

He ranked it among the 100 most influential people in the world in 2016.

History of PewDiePie: his controversial controversies

However, not everything has been a bed of roses in his career on YouTube. PewDiePie He has been involved in multiple controversies for his unfortunate comments, having to apologize to the audience on several occasions. Making fun of topics such as: rape, racism, homophobia, etc. It has taken its toll on the youtuber. Twitter temporarily closed your account, Warner Bros had a conflict with him, and Disney she cut her relationship with PewDiePie in 2017.

To make up for this streak, PewDiePie has been promoting various fundraisers for charity.

PewDiePie and the race to reach 100 million subscribers

PewDiePie recently went on a long-distance career with , a record and audiovisual company, which uploads various videos of Bollywood. PewDiePie and T Series they fought for to be the first channel to reach 100 million… but the victory fell on the Indian side. The competition to see which of the two channels reaches that amount first even motivated the start-up of a live broadcast of Social Blade with the evolution in real time.

Now, who will win in the long run?

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