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Price
Shipping costs
delivery times
Catalogue
Confidence
Primeriti offers you to buy exclusive brands with quite competitive discounts
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: 1.5 (3 votes)
It has recently given us quite a good taste in our mouths with its performance and foray, ever deeper, into the voracious terrain of electronic commerce.
The result of this investment is primeritia private sales club for El Corte Inglés that, rather than being “an exclusive space”, boasts of being a fairly competent, pleasant portal with a fairly extensive catalogue.
Primeriti, commitment to exclusivity
As you know, there is a growing trend to develop segmented and specific. El Corte Inglés recently generated , creating exclusive spaces for fashion brands to present their products online.
With this in mind, Primeriti bets more on exclusivity and becomes a private label marketplace for all those who want to buy clothes and accessories from refined brands within the textile industry, from to .
How does it work?
From the outset, as in any private sales club like , . Only then will you be able to access the sheets of each product that, we must mention, have quite a few discounts, which makes it a competitive marketplace. Even more, several of the products will have a “time limit” in the offer shown, so you will be encouraged to make the purchase “yes or yes”, if you want to take advantage of the discount.
Another aspect that gives Primeriti a lot of value is that it has as a policy that the wrapping of your garment or accessory, and returns are totally free (you will be able to see this displayed from the moment you enter the page), so you can be sure of having your money back if you are not satisfied with the purchase (of course, adjusting to all the terms and conditions and a term not exceeding 14 days).
Within all the good things, Primeriti has a counterpart and that is that the average of their delivery times are based on 72 hours. Although this is not too much (3 days), the type of audience that would normally buy on this portal has a somewhat more accelerated sense of urgency, so this could be a factor that works against Primeriti.
With this and other darts already launched, El Corte Inglés is marking an interesting path within the online fashion trade in Spain. If it is successful, we have no doubt that in the future we will see a version scaled to Europe, just as it did with .
Launched more than 3 years ago, it is curious to see how a project that could perfectly overshadow , being behind El Corte Inglés, has not yet exploded and been known by the general public. Formally, everything seems correct. This makes us think that perhaps what it lacks is, on the one hand, a catalog rotation rate (that, ultimately, Privalia has a better offer); and that in general Privalia has seriously committed to generating customers and databases and perhaps Primeriti has relaxed thinking that customers would arrive on their own… and this, on the Internet, does not work like that.
How do you see it? Did you know Primeriti? And privilege?
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