the reference online fashion group and leader in flash sales in all the countries where it operates, already exceeds 20% of sales generated from mobile terminals in Spain, which confirms the success of the company in the development and management of m commerce or mobile commerce.
According to a recent study by TNS Mobile Life, 49% of mobile consumers in Spain have a smartphone. This trend, added to the consolidation of , has favored the progression of the mobile channel in . Since last January, the company has accumulated more than 50 million visits from mobile devices globally, and in Spain more than 3.5 million visits are already received each month.
(mCommerce) triple the percentage they represented for the company just a year ago, exceeding in the last quarter the rate of 20% of total income. 75% of mobile visits are made in apps installed on the terminals, since the application of Privalia Mobile is available for iPhone, iPad and Androidand 6 out of 10 total purchases are made from this type of device.
The value of multichannel for Privalia
Members who use web and mobile channels interchangeably show a higher frequency of visits and purchases. The value of a multi-channel visitor doubles that of a web-only visitor. Also, 15% of online fashion club registrations are made directly from the appswhich is why this channel is important not only as a customer loyalty and development tool, but also as an emerging acquisition channel.
The Director of Marketing and Innovation of , Ferran Guellit states: “The world is “moving” at breakneck speed and companies have to adapt to this new reality to make the most of the potential offered by connecting with our customers at any time and from anywhere. For Privalia, which offers top-brand products with attractive discounts and limited stock, mobility substantially improves the chances that a customer will get the best deal regardless of where they are. Aware of this reality, we have been focusing and making great efforts for some time to make the mobile channel a fundamental part of our present and future success.”
Privalia Mobile is the best rated online fashion app
The Privalia website can also be visited from mobile devices or through the Privalia Mobile application for iPhone/iPad () and for Android terminals (), and also thanks to its mobile site. The Privalia mobile app, launched in October 2010, has already accumulated almost 1.5 million downloads globally. The quality of the management of this channel and the focus on improving the user experience has allowed the Privalia application is one of the best valued for its practicality, reliability, design and speed according to users with a score of 4.5 and 4.1 out of 5 on the respective platforms, at the forefront of the online fashion sector.
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