Today the internet looks completely different from . Since Internet users changed their habits and use their smartphones for practically any possible online activity, from obtaining information to maintaining communication or entertainment, companies have to be more creative to offer their products through mobile applications.
This change has made the ecosystem more robust, while offering a new perspective and opportunity for software developers and companies, as shown in the State of mobile 2022 report carried out by
State of mobile 2022: More than a third of our waking hours are spent on mobile
This report provides an in-depth analysis of the state of mobile across 17 industries and 30 marketshow it has changed in recent years and the trends and latest statistics about the app industry.
One of the most relevant data on the state of mobile 2022 is that mobile first markets spend about 1/3 of their waking hours on mobile devices. Within the top 10 markets analyzed (Indonesia, South Korea, Mexico, India, Japan, Turkey, Singapore, Canada, the United States, Russia, Australia, Argentina, Germany, and China), average device usage mobiles exceeded 4 hours and 48 minutes in 2021, which represents 30% more than in 2019.
The users with the most mobile activity among the countries studied are Brazil (5.4 hours), Indonesia (5.4 hours) and South Korea (5 hours), while the average North American user spent 4.1 hours on their mobile devices during 2021.
230 billion downloads and 3.8 billion hours on mobile devices
Globally, the mobile 2022 state reports 230,000 million app downloads during 2021, of which the vast majority correspond to China (more than 98,000 million), India (more than 20,000 million) and the United States (more than 10,000 million downloads).
On the other hand, the report highlighted that emerging markets dominated mobile download growth, with India prominently. Pakistan, Peru, the Philippines, Vietnam, Indonesia and Egypt lead among the fastest growing markets in downloads.
The state of mobile has reported that during this year users have spent 170,000 million dollars (just over 154,000 million euros) on mobile apps. In this case, the countries that report the highest mobile spending are China, the United States and Japan. In the case of the United States, the report claims to show impressive growth in consumer spending, since they have added an additional 43,000 million dollars (39,000 million euros) in 2021, an annual growth of 30%, as the mobile games and app subscriptions become widespread.
7 out of 10 minutes on mobile are spent on social media and viewing photos and videos
As usage time increases in emerging mobile categories, consumers show a greater with traditional categories such as apps for , communication and photography and video.
While video and photo apps, for example YouTube or , have seen an increase in their market share in time spent, it has largely not been at the expense of traditional habits, while previous “mobile-free” time from consumers have gradually shifted to more hours in apps and games.
2 million new apps launched in 2021
The state of mobile is healthier than ever: According to the report, 2 million new applications and video games were launched in 2021which led to a figure of more than 21 million applications launched on iOS and Google in the history of the internet.
Of the total apps launched in 2021, Google Play racked up a whopping 77%, and between iOs and Google Play, mobile gaming accounted for 15% of all new releases in 2021. The remaining 85% is spread across all app categories in mobile stores, from social media to health and insurance apps. health.
Mobile devices drive digital ad spending globally
During 2021 mobile ads exceeded 295,000 million dollars (just over 268,000 million euros), which represents a year-on-year increase of 23%and is expected to reach 350,000 million dollars (318,000 million euros) in 2022.
In the midst of an economic rebound with a GDP increase of 5.9% in 2021, and events such as the and the UEFA European Championship, coupled with the ingrained habits of consumers on their mobile devices, the investment in advertising was not made wait, and was positioned as the main and captive channel to attract consumers, representing 70% of digital spending.
100 billion hours in transactional apps
The report showed that time spent on shopping apps exceeded 100 billion hours globally. Time spent on transactional apps showed an 18% year-over-year increase with a strong movement in fas fashion, social shopping and the rise of the big expert players in mobile devices.
Among the countries with the highest percentage of year-on-year growth in the use of mobile apps are Indonesia (52%), Singapore (46%) and Brazil (45%).
The eyes of the world in live streaming
Time spent streaming grew 9X in just 4 years. During 2021, the report shows that time spent on the top 25 live streaming apps outperformed the market overall by a factor of 9, representing 40% year-over-year growth compared to all social apps 5 %.
Live streaming appsThey have also boosted consumer spending on social apps, as users “tip” their favorite content creators.. Global consumer spending on the top 25 live streaming apps in 2021 grew 6.5x from 2018 and 55% year over year.
Secondly, TikTok is one of the outstanding apps in interaction per user, ranking among the top 5 social apps that managed to capture the longest usage time of Internet users during 2021and with year-on-year growth rates of up to 75%.
On the other hand, Meta properties benefited in India, where in 2021, with an ever-increasing share of both Facebook (+15%) and Instagram (+35% share).
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