On its 35th anniversary, Telepizza dares with a new recipe that improves the three ingredients that make up the base of a good pizza: dough, tomato and cheese. “The secret is in the dough” has been, since its inception, Telepizza’s hallmark and now it extols it again with this recipe renewed through more than three decades of experience.
The chain is the pioneer in the food delivery sector in Spain, since 1987 it has been making its own dough with a unique recipe that makes it very different from the rest, but now it has taken a step forward, giving it added value through much more intense flavor.
The keys to this improved recipe are in the dough, the tomato and the cheese: the dough is much more consistent and spongy, which makes the stretching process in the store easier, which guarantees a uniform thickness. The second point of added value is the new tomato sauce (without frying and without added oils), seasoned with oregano. All this is crowned by a new melted cheese, 100% dairy, which gives the pizza more creaminess.
It must be remembered that Telepizza is the only brand in the quick service restaurant (QSR) sector that makes its own dough. This production process lasts seven days, of which 72 hours are fermentation, and then it is kneaded and stretched in the store just before baking. Therefore, Telepizza has created this value-added formula that consolidates it as a benchmark in the sector.
The new ‘Telepi-Top’
But the brand is more ambitious and, coinciding with its 35th anniversary, they have also decided to improve their menu by adding the Telepi-Top, that is, three new pizzas made with the ingredients most in demand by customers:
Telepi-Top, made with delicious tomato sauce and creamy melted cheese with crispy bacon, juicy beef and topping with the iconic Telepizza BBQ sauce.
Caramelized Telepi-Top, with tomato sauce and creamy melted cheese with chicken, bacon, caramelized onion and extra cheese.
Telepi-Top Campera, with tomato sauce and creamy melted cheese with ham, bacon, thin slices of mushroom and extra cheese.
In addition, the new ‘Telepi-Top’ have the edges seasoned with oregano and powdered cheese, so that the brand’s customers can enjoy the last bite. With the new ‘Telepi-Top’, the company wants to pay homage to the loyalty of its customers, meeting demand, and for this reason it has decided to expand its menu offer with this new line of pizzas.
Telepizza is the pizza brand with the greatest capillarity in our country, thanks to its network of 718 stores, the largest in the sector in Spain. A whole logistics network that serves more than 31 million citizens. It is also the only pizza delivery brand from which more than five and a half million Spaniards can order pizzas at home: hot, as if it had just come out of the oven, at their doorstep.
To this is added the objective of maintaining its leadership in the delivery sector in Spain and that pizza continues to reign in lunches and dinners at home and for this reason the Spaniards have a Telepizza eight minutes and 31 seconds from the door of their house. In fact, in the world more than 5,000 million pizzas are consumed per year and in our country it is positioned as the most chosen dish to consume at home.
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This content has been produced by EcoBrands, elEconomista’s Branded Content unit
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