The best of what was presented at CES 2022: the technology that will change your life – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Since its first edition in 1967, the (CES) has become the most important technological innovation fair in the world, a benchmark for the trends that are yet to come. The CES 2022 edition was presented from January 5 to 7 in Las Vegas, USA, combining a face-to-face and virtual format and has had more than 2,000 exhibitors who showed us the products that will transform our lives in the coming months.

The most disruptive devices presented at CES 2022

The CES 2022 edition has brought us various disruptive devices that will come to change our lives this year that has just begun: gadgets that promise to make our day-to-day life easier, including autonomous and electric cars, new-generation televisions, battery-free controls, improvements in the smart home and even the food industry was present with hamburgers with vegetable meat.

We share some of the gadgets among the different categories that have found a special place during CES 2022those that stand out for their protagonism.

The metaverse will prevail in 2022

Just a few months ago Facebook decided , a decision that reinforces its intention to develop a virtual world in which users can interact and carry out all our activities. Nevertheless, Meta is not the only company that has wanted to develop one since during CES 2022 several of them have announced their developments in virtual spaces.

The most prominent is the personal care giant, Procter & Gamble, which offered a small sample of its strategy during CES, which includes the BeautySpherewhich includes virtual tours of the Kew Royal Botanic Gardens in , and educates consumers about the plants it uses in some of its Herbal Essences products.

This is part of the P&G immersive experience that hasa site that allows users to relive their latest exhibits during CES 2022. The LifeLab also features immersive gaming experiences where guests can battle Crest Cavity Creeps to save Toothopolis or ride a GilletteLabs Exfoliating Bar hoverboard to catch debris as you race down a track.

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Laptops with new technologies

During CES 2022, it was presented in its versions 14, 15 and 17 equipped with NVIDIA GeForce RTX 30 Series GPUs for laptops, up to an RTX 3080 Ti. Beyond laptops, the brand announced the Razer Smart Home app, which allows users to have a single destination to natively control and personalize all their connected devices via PC and mobile.

On the other hand, Acer introduced the Aspire Vero National Geographic Edition, a portal that combines design elements related to the planet, and with each purchase the National Geographic Society is supported. The model has 30% post-consumer recycled (PCR) plastic in its chassis and 50% PCR in the key caps

In addition, it introduced three Chromebooks for hybrid families, students and workers, secure and affordable devices for productivity, entertainment and communication at home and anywhere, specially designed with audio and video technology for video conferences.

Alexa goes on a space mission

Amazon has not been left behind at CES 2022, and has shared its plans to send Alexa into space as part of the , the first of several NASA missions that will land the first woman and the first person of color on the Moon. Alexa will join the upcoming mission as part of Callisto, an integrated technology demonstration platform on NASA’s Orion spacecraft. This integration will help everyone involved explore how voice technology and AI can help astronauts on future missions.

In addition to its participation in the space, the company announced new improvements for its automotive industry and its AI: “Over the past two decades, Amazon has developed the technology, expertise, and culture of innovation to be a world leader in cloud computing, artificial intelligence, and machine learning. We’ve used these capabilities to improve the lives of customers around the world through products and services like Alexa, Kindle, and Fire TV, and with AWS we’ve helped thousands of businesses transform themselves and their industries!

“We are excited to collaborate with Stellantis to transform the automotive industry and reinvent the vehicle. We are inventing solutions that will help Stellantis accelerate connected and personalized in-vehicle experiences, so every moment on the move can be smart, safe and tailored to each occupant. Together, we will create the foundation for Stellantis to transform from a traditional automaker to a world leader in software-driven engineering and development. «, assured Andy Jessy, CEO of Amazon.

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Autonomous and electric vehicles

Beyond Alexa, Amazon has announced its advances in autonomous mobility in collaboration with Jeep, Chrysler, Dodge, Fiat and Peugeot, and it is that autonomous vehicles are one of the great promises that have gained prominence at CES for years. And it is that as the l persist, automation in parts of the process becomes more relevant. And beyond the automation of vehicles, the importance of having a better mobility system prevails, something that becomes evident with the presentation of electric cars.

In this edition, which presented Vision EQXX, a car with an electric range of 1,000 km which also combines great design with sustainable materials used in the interior, such as vegan silk door handles or bamboo fiber rugs.

And if this is surprising, Sony is even more so: during CES 2022 Kenichiro Yoshida, CEO of Sony announced a prototype of an SUV or electric car that the Japanese company will launch. This vehicle will have 40 interior and exterior sensors, can be fully customized and will even have a connection to 5G networks.

Entertainment and fun at home

For its part, the Chinese company has presented at CES 2022 a series of televisions and its 8K resolution laser display solution that offers greater depth and detail, the highest resolution in the world.

In addition, TCL presented its 85-inch ultra-thin 8K Mini Led TV prototype, the thinnest of the Mini Led TVs with only 3.9 millimeters thickness and high contrast thanks to its more than 2,000 local dimming zones.

Have you wanted to project anywhere? Samsung will make it possible with the projector designed for users of the since it is three in one: projector, smart speaker and ambient lighting device, weighing less than a kilogram And unlike other projectors, it offers up to 180-degree rotation, so high-quality video can be displayed anywhere.

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Samsung goes further in the CES 2022 edition and presents us with a controller that does not run out of batteries! for your televisions, it is powered by the energy it captures from the Wi-Fi networks around you.

Technology in food and personal care

has not been left behind in technological evolution and has presented Coloursonic, a handheld device that mixes color to dye hair at home, in addition to applying it evenly, which will greatly facilitate the task of dyeing at home with much more flattering results. Users will be able to choose from 40 shades in Coloursonic. Once the kit arrives at users’ homes, all they have to do is load the cartridge and turn on the device, applying from root to tip.

And finally, this year the fair opened an area dedicated to food technology and innovation, among which was highlighted, which developed a 100% vegetable burger, “Impossible Burger 2.0”, which aims to leave a much smaller environmental footprint.

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