The digital marketing group to which Marketing4eCommerce belongs, He has launched specialized in data science and advanced analytics. In this way, it adds a new brand to its business matrix, with the aim of “offer its clients a more comprehensive service with far-reaching capabilities in complex data projects that positions them in an innovative and strategic way.”
What is Kraz?
In front of Kraz are their two entrepreneurial partners: Joan Miro, CEO, and Joaquim Cole, responsible for data and operations. Both have extensive experience in the world of data, as well as in entrepreneurship. The CEO of the Group, Ruben Ferreiro, He is a co-founding partner of this initiative.
On one side, Joan Mirofirst president of Insights + Analytics of Spain, the association that represents the entire market research and data science sector, who was previously eCommerce solutions manager in net quest –data provider for market and social researchers around the world – was already a familiar face within VIKO. And it is that in 1999, he was one of the founders of the first company of the group, , and later Director of the research area of .
For its part, Joaquim Colewho will lead the operations area as CDO, has extensive experience as a Lead Data Scientist, being the first Data Science specialist in eDreams in our country, and founder of Big Thing Analyticspioneer consultancy in the field of Customer Analytics.
As Miró explains, “Kraz is born to to reveal the worth hidden behind the data available in organizationsSo we help companies to be more competitive from the intelligent exploitation of their primary data sources. Kraz helps companies that have a lot of data about their users, customers, etc. to complement it with external data, extract the juice from this data and be able to make much more efficient decisions from the perspective of marketing, communication… but also from a more operational perspective in logistics, human resources…».
For his part, Coll explains that “The sheer volume of data generated in the information age, combined with advances in computing and data mining technologies, makes the application of artificial intelligence in business more meaningful today than ever. From Kraz we take these models to companies to generate actions that improve their processes”.
The market opportunity in the field of data economics
According to him McKinsey Market Economic Research Institute It is estimated that at a global level, increases in AI productivity, in all sectors, could occur with an increase in the world economy between 0.8% and 1.4% of global GDP per year.
“More than 2.5 trillion bytes of data are created on the Internet every day, and this number is growing exponentially. The companies that are able to locate this data to use it in their favor will be those that can guarantee their adaptability and survival in an environment that evolves technologically at the speed of light. With Kraz, the Spanish indie digital marketing group makes the leap out of its native environment and commitment to reach all sectors of activity with applications of Big Data, Advanced Analytics and Artificial Intelligence (AI), which are almost infinite and applicable to all sectors»explains VIKO in a statement.
With a turnover of more than 10 million euros during the first half of 2021 and a margin increase of 23% compared to the previous year, now the Group is betting on the data economy. Thus, the last stretch of the year begins by launching this data analytics consultancy and with a forecast to continue growing for the third consecutive year.
It is clear that the relevance of data in the digital world is more than palpable, however, we often forget that other sectors also benefit greatly from it. In this regard, Rubén Ferreiro, President of the VIKO Group notes that“oil is no longer the world’s most valuable resource: it’s data and will continue to be valued more and more. Every day we continue to discover new and fascinating uses in all kinds of sectors, which is why at VIKO we offer a comprehensive service that includes complex data projects, combining a high level of technical expertise with a deep understanding of the needs of brands”.
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