TripAdvisor today announced that travelers around the world can now access the new TripAdvisor. More than a decade ago, TripAdvisor changed the way consumers research and plan travel.
As explained by company sources “The new TripAdvisor transforms travel again by becoming the only site online that enables consumers to effortlessly discover, save and share great recommendations when planning a trip”. The truth is that in addition to enjoying more than 702 million comments and opinions, travelers will now be able to obtain advice and opinions of other users they follow, and all this in a social network format.
With almost 500 million unique visitors each monthTripAdvisor has one of the largest travel audiences in the world, and a growing number of brands and influencers are turning to the platform rather than other channels to engage with their global community.
The new Tripadvisor is a social network: #Twitteradvisor?
the new Tripadvisor mimics many of the functionalities of a social network in a format that It is very reminiscent of Twitter, although with nuances of Facebook in the way images are displayed. In addition, users of this new Tripadvisor will have the ability to follow other users, “like” their posts and share them on their profile.
“We are very excited. Just like you have your website or app for music or shopping, we want to make sure that TripAdvisor is now your go-to resource for travel.” Stephen Kafer, president and CEO of TripAdvisor. “The new TripAdvisor provides its users with great content from the people, brands and influencers they trust for travel and destination advice before and during their trip. With the introduction of these new voices on TripAdvisor, travelers will be able to better plan their trips by easily finding their ideal hotel, experience or restaurant.”
Travelers now have access to Useful and inspiring Videos, Photos, Articles and Guides from friends and family, as well as over a thousand brands, publishers and influencers, including , , , , , , , my peeptoes, and many more. A new feature called “Trips” allows travelers to collaborate with others by saving, organizing, sharing and creating lists or detailed guides that collect their favorite hotels, restaurants and experiences in a particular destination.
Plan your best trip with the new TripAdvisor
The new TripAdvisor, which has some familiar social tools available elsewhere, is expanding to offer travelers new ways to plan their trip. In addition to the ability to “Like”, or be able to “Repost” and “Share” the more than 702 million comments and opinions on TripAdvisor, now users will also be able to:
Follow other users they trust
TripAdvisor’s global community has expanded beyond travelers. In addition to friends and family, users can follow over a thousand trusted brands, publishers, and companies that have already joined the beta experience. Users can enjoy inspirational and helpful photos, videos, travel guides and articles from others directly within the travel feed.
Discover tips and recommendations through your travel feed
Upon login, a user’s home page transforms into a custom feed of information based on who they follow. When a user searches for a specific destination, their travel feed will automatically display relevant content from the global TripAdvisor community.
For example, a user planning a trip to Paris on TripAdvisor will discover useful information, like a food critic’s article on the best restaurant in town, an influencer’s travel guide on must-see experiences, a review of a new hotel near the Eiffel Tower. Tower and more. And while other social networks stop at inspiration, TripAdvisor makes inspirational content viable, as the user will only have to click to reserve a table, adventure of a lifetime or save money on your hotel, all without ever leaving the website or app.
create trips
Users can now create and access Trips, which is a collaborative way to plan and share ideas privately with friends and family. Trips can also be made public and shared with the community to inspire and help others. For example, users can create in-depth travel guidesitineraries or simple wish lists of things to do, such as “The 10 best restaurants in New York City”, “The best museums in London” or “48 hours in Singapore”.
See what friends and family recommend
Users can now find and follow their Facebook friends who are on TripAdvisor and see their reviews of hotels, experiences and restaurants.
Kaufer added: “This is just the beginning for TripAdvisor as we continue to work with the community to create the best experience for travelers around the world. In the coming weeks, we will welcome more brands and influencers to the Travel Feed and allow users to upload and share videos and articles.”
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