In the sale of clothes through the internet we can find ourselves with the problem of failing in the choice of measures. This may be due to mistakes but also to not being able to test the merchandise, that is, due to lack of data. The electronic commerce giant Amazon, in its objective to improve the service, has registered a patent consisting of a robot mannequin who wears the garment.
This mechanism has the function of checking, previously, how does a dress fit a person. This is used to make a decision more rational purchase. In the United States, therefore, it is increasingly necessary avoid returns in these purchase processes.
How Amazon’s new robotic mannequin works
The robot mannequin features a adjustable sensor according to customer measurements, which you will have previously provided. Unlike traditional shops, the mannequin can gain and lose width and size depending on the garment.
Thus, we have a rational demonstration of its operation, taking as reference the measurements of the client. This is a great advantage because it is usual for a mannequin to have fixed measurements. Being able to adapt the mannequin to different contours is essential to offer a personalized service.
It is important to remember that amazon is a company specializing in innovation, registering several patents each year to open new avenues of business. The point is that, when the dummy performs the simulation, we can check the final result online.
The idea, to achieve this, is that automatically the possible combinations of each garment and thus, in the central database, the result can be validated. The first project it was presented at the end of 2013, and has received approval by the authorities at the beginning of the year. Everything seems to indicate that, shortly, Amazon will incorporate this system.
As explained in the filed patent application: “In a test, a stylist using a mannequin and a camera needed 4 hours to photograph a single garment in different sizing combinations. It is estimated that the automated system described It will allow a single employee to photograph between 3,000 and 4,000 garments per year”
Advantages of the Amazon robot mannequin
This system is positive, first of all, for keep the low prices offered by Amazon. It must be remembered that the growth of online sales in the textile sector is largely due to the negotiating capacity that the American giant has with the main manufacturers in the sector. In addition, this invention will allow save costs in models and photographers, thus offering new profit possibilities. In addition, it offers a added value to the customer because you will know that the garment you have bought will be worth it.
Another cost saving is limit returns which, in clothes sold online, are around 30%. In this way, companies will be able to affect this drop in the final price of the garments. Winning the battle of logistics costs is essential in any internet sales company. Finally, indicate that Amazon is implementing in some areas of the United States Therefore, and in the medium term, the customer is going to be the main beneficiary of these changes.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus