Two weeks from , it seems clear that this year the great day of discounts in electronic commerce is going to be more special than ever: in a year in which Millions of people around the planet have started shopping online as a result of the impact of covid-19, all vendors prepare their best weapons to conquer their wallets.
As in the case of .
Two weeks of Black Friday at PcComponentes
«This Black Friday becomes a new opportunity to bring these generations closer, and at PcComponentes they know it well. For this reason, in such a particular 2020, the leading technology e-commerce will make history with a campaign that, for the first time, will last two full weeks and will bring discounts on almost 3,000 products from its catalog, with the aim of reaching all generations and at all times of consumption. Under the slogan ‘United for Black Friday’, PcComponentes wants its offers to serve so that everyone at home can finally understand each other… even if it is for two weeks».
In this way, the Spanish electronics online sales giant has announced its plans for the Black Friday campaign: between 10:00 p.m. on November 15 and 11:59 p.m. on November 29, PcComponentes will offer exclusive offers up to 60%, both in their physical stores .
Faced with a Black Friday campaign that aims to be more online than in previous years, in general terms, eCommerce has prepared more discounts than ever, accompanied by ‘flash’ offers with limited units and very attractive prices that will be revealed every day on the web between 9:00 a.m. and 10:00 p.m.. In addition, users will be able to enjoy various raffles with interesting prizes throughout the two weeks in the company. A day later, on November 30, PcComponentes will round off the month with its Cyber Monday.
The Black Friday of PcComponentes expects to increase sales by 35%
With its Black Friday 2020, PcComponentes expects to increase sales by 35% compared to last year’s campaign. Likewise, the company has set itself the goal increase by 45% the number of orders compared to 2019, when a total of 200,000 were registered. In this sense, the health context has caused many consumers to prioritize getting hold of technological products earlier than in previous years, so it is estimated that the increase in sales will be more sustained.
According to Alfonso ThomasCEO of PcComponentes: “This Black Friday is going to be different for everyone and with a very different market situation than in other years. For this Black Friday edition, we have made an effort to expand the number of units available and to design a portfolio of offers for a wide variety of categories that are highly demanded by our customers. This year we have found ourselves, due to circumstances, in the unusual situation that demand has exceeded supply in certain product lines, so our recommendation is not to delay the purchase of the desired devices, since some will last very little. in stock”.
PcComponentes will improve the distribution and effectiveness of last-mile deliveries in very specific provinces through its new own PcCom Logistics service. In addition, the company has reinforced its workforce to face this campaign, incorporating new employees for the logistics, customer service, workshop, after-sales and physical stores departments, with an average increase in personnel of more than 70% and power thus supply the demand for orders satisfactorily.
Electric cost, to exceed 3 million euros in billing in 2019
For its part, another of the electronics eCommerce giants, Electrocosto, has also announced today its forecast for the Black Friday campaign. The online store will offer promotions and discounts during the week of November 23 to 29such as raffles for gift vouchers of various amounts among all purchases made, items at 20 euros, free shipping on a large selection of products, interest-free financing in various categories or a raffle where the winner will see their electricity bill paid.
Electrocosto faces the first Black Friday of the “Covid era” with the challenge of overcoming last year’s campaign, when it obtained a turnover that touched the 3 million euros, registered 50,000 visits -60% of new users-, 800 orders and an average ticket per customer of up to 360 euros.
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