The e-mail uses email massively in order to attract potential customers to brands. If the business objective is to reach more people in an effective, direct and economical way, the implementation of this resource (and its inclusion in the digital strategy) becomes essential.
However, the offer is very extensive and for your strategy to come to fruition, you must find the option that best suits the needs of your company. For that, We present a list of the best tools available that can help your brand satisfactorily. Find out which one is yours.
A ranking of the best email marketing automation tools for your eCommerce
Unlike previous rankings, this time we have added great value to our traditional Top. It’s about the assessment of 33 experts in marketing and eCommerce, who have selected the best CMS tools for eCommerce after analyzing a long list of options.
This voting process was carried out for our company, which was free of charge. There you will learn about the best tools from 21 different verticals and the names of the juries.
With this change, we will no longer list the top tools in alphabetical order, but we will do it in voting order. However, the list of “Other tools…” yes we will keep it with alphabetical order.
With that said, let’s get down to business
The 10 best email marketing automation tools for your eCommerce
Other tools you should also know about
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Created in 2020, easy mailing is a tool Spanish email marketing simple to use and very intuitive. This focused on making daily work in it easy for companies with fewer resources or digital knowledge. Among the functionalities that it has, it includes templates and forms responsive and customizable, Campaign managementcollection and analysis of statisticsautomatic mailing every time new content is added to your website/blog, the possibility of sharing the results of your email marketing campaigns on Facebook, Twitter and in your RSS feed for a 360 strategy, among others.
This mainly aimed at SMEs, communication agencies and freelancers, although it adapts to any need. It has a free plan that supports up to 250 subscribers and up to 2,000 monthly. Payment plans depend on the number of subscribers a customer has: for example, for a range between 251 and 500 subscribers, there is a payment plan for 12.03 euros per month, while for 501-1000 subscribers, the plan is 15.04 euros per month. For its part, the plan for clients with a range of subscribers of 1001-1500 is 18.03 euros per month, while the plan for 1501-2000 subscribers has a cost of 21.01 euros per month.
It is a marketing automation platform and Customer Data & Experience Platform (CDXP) specialized in eCommerce. Help stores increase their sales with the personalization of different channels such as email, web, recommendations, push notifications and A/B/X testing, in real time and with the help of artificial intelligence.
It has a native API that integrates with eCommerce in minutes, automatically synchronizing all user, browsing and sales data.
Of American origin, and founded in 2001, mailchimp is one of the most popular email marketing platforms in the world, as it is quite simple to use, it has several free features Y can be integrated with more than 100 applications. offers a great variety of email templates and allows you to create your own with the help of a creative assistant that will even show you designs based on your brand.
Lets do , to create popup formsdo landing pages, smart shipments email, analysis and visualization of statistics and reports, and many other functionalities.
It has a free plan and 3 payment plans ranging from €10.14/month at €275.52/month.
offers an all-in-one solution where you can create and publish blog posts, create landing pages, send mass emails, etc.
This solution includes all the tools and integrations customers need for marketing, sales, content management, service desk, and operations. The prices of their plans range between 41 and 2,944 euros per month.
ActiveCampaign is a platform Automation that offers a library with hundreds of prebuilt automations that combine email marketing, marketing automation, CRM and machine learning for powerful orchestration, and cross-channel customization.
Yes ok you do not need to have knowledge of design or web development, You must follow a series of steps and watch some tutorials to generate an advanced email marketing circuit. Once you sign up, you enable site tracking, import and segment your contacts, create an automation, and if you want, you can create and manage your sales funnel.
It can integrate with Shopify, WooCommerce, Square, BigCommerce, and Stripe. Have 14 day trial free and then 4 subscription plans, ranging from €8.31/month to €137.51/month. The functionalities of each plan vary according to the type of business: eCommerce, B2B, B2C.
Acumbamail It was born in 2012 as a tool that allowed its clients to generate newsletters and send transactional emails and SMS in a simple and intuitive way through an easy user interface. With its email sending automations you can create flows so that emails are sent only to subscribers who meet one or more conditions, based on the interactions they have with your campaigns. It also sends mass mailings to the entire list of subscribers and allows you to create the campaign that best suits your goals: newsletters, RSS, automatic autoresponders, etc.
It has 260 customizable templates responsive format; a drag & drop editor for email; landing pages Y forms; integrations with Analytics, WordPress, Prestashop, Shopify, Woocommerce, Facebook and Zapier; sending campaigns Bulk SMS and SMS API to integrate into your application; send of transactional email; customer service and support 24/7.
Regarding the rates, you can choose the option that suits you best: pay according to the subscribers you have or according to the monthly shipments you make. Plan prices start at €18/month (up to 20,000 monthly shipments). Also offers a free lifetime plan with up to 250 subscribers and 2,000 shipments.
sendinblue is a all-in-one relationship marketing SaaS solution. The company was founded in 2012 by Armand Thiberge and Kapil Sharmaand offers a cloud-based software package that, in addition to being an email marketing tool, offers marketing automation, list management, landing pages, Facebook ads, chat, retargeting, SMS marketing and more.
The company has four offices located in Paris (), Noida (India) and Seattle (United States) and Berlin (Germany), but has clients from all over the world to whom they offer support in French, Spanish, Italian, German, Portuguese and English.
Unlike other solutions like Mailchimp, Sendinblue offers unlimited contacts and makes it easier to comply with GDPR thanks to advanced contact and authorization management, servers located in France, and multi-list registration forms.
Offers a free subscription with up to 300 daily shipments and unlimited contacts. Payment plans start at 19 euros per month.
mailerlite is an email marketing service provider with a focus on simplicity, customer care, and modernity in their email designs. It has software that allows you to quickly create email campaigns, read their results, manage subscribers and cancellers, design pop-up windows, create landing pages and registration forms, among other options.
integrates with Shopify, WooCommerce, WordPress, ProductDyno, Zapier, among other platforms.
It offers a free plan that supports up to 1,000 subscribers and 12,000 emails per month, and with 2 payment plans that vary between €8.32 and €17.55 per month depending on the number of contacts and shipments.
Salesmanago is an automated marketing tool, considered the second most used in Europe. The platform brings together different functionalities such as: RFM analysis
and automation of campaign and customer data, mobile marketing automation, an engine for predictive product recommendations, tracking website visitors, integration with Facebook Adsa automatic sales chattools of omnichannel Communication, etc.
Salesmanago solutions have three plans: Essential, Professional and Enterpriseswhose rates can be adjusted at the convenience of companies that wish to have this service.
mailrelay is one of the email marketing tools that can help you both define your goals, like read the results of your campaign to adjust strategies. Offers such as the number of subscribers who open the email and click, or data such as what hours or days and in what geographical locations they do so, among many other measurements.
Is spanish tool created in 2001 has a publisher of very easy, IPs and algorithms own to improve the deliverability of your mailings, contact segmentation, testing and sending automation.
with his free version You can send up to 75,000 emails per month for free, manage up to 15,000 contacts, create newsletters, send mailings, manage and analyze your list, among other functions. Then, their rates vary depending on the number of monthly shipments (from €10 per thousand emails).
Acrelia News is an email marketing platform designed for design, send and carry out complete and effective monitoring of any email marketing campaign. It is available in Spanish, English, French and Catalan, it has a powerful email editor, advanced real-time statistics and a free anti-spam filter.
It has software that keep your subscriber database up to dateautomatically manages downs and bounces and avoid duplicate emails. It allows you to filter contacts before sending a campaign according to different criteria such as their location, their interests or whether or not they opened a campaign, and it has an API to carry out integrations with your CRM or CMS. It also has a email verifier incorrect, non-existent, spam trap and inactive emails to improve the deliverability of your email marketing campaigns.
Payment plans start at €6/month (up to 500 contacts and 2,500 monthly shipments) and vary depending on the number of shipments and contacts.
In 1998, the American Tom Kulzer founded A Weber with the aim of helping small and medium…
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