Twitter has announced the purchase of Revue, a tool to create and send newsletters, with an in which it explains that this new alliance will be focused on providing better tools for users of this social network. With the acquisition of this platform, Twitter takes a step towards content monetization, entering the subscription models.
What is Revue
Revue is a platform that allows its users, with which its users will be able to connect more easily with their audience and also earn money. Until the purchase by Twitter, Revue had free (for less than 50 subscribers) and paid modes. However, after the closing of the operation, the social network has decided to change this pricing model.
As Twitter has explained: «Starting today, Revue Pro features are free for all accounts and we’re reducing the fee for paid newsletters to 5%a competitive rate that allows writers to keep more revenue generated from subscriptions.
We will continue to invest in Revue as a standalone service, and its team will remain focused on improving the way writers create their newsletters, build their audience, and get paid for their work. We are also expanding their team and hiring for key positions in engineering, design, research, and data science. Over time, this team will develop more discovery, reading, and conversation experiences centered around long-form content on Twitter.
This is just the first step for us as we continue to improve the public conversation on Twitter, and we welcome all creators, from experts and curators to journalists and publishers, to join us on our journey. We can’t wait to share more about our progress soon.”
As you can see, Revue allows you to manage the subscription to paid newsletters, keeping the platform with 5% of the income. Something that also works in its favor is the variety of tools available to creators, which have been freely available since the arrival of Twitter.
Engagement analysis and subscriber feedback
Revue offers analytics on subscriber growth, subscriber growth, and newsletter interactions. These features allow users to be more aware of the impact of their newsletters, in order to create content that is more in tune with their audience.
Personalization and integration between networks
The newsletters already sent will be available on a profile page, which can be customized just like the templates of the . It is also possible to connect this profile to different pages, and in turn incorporate information from other networks to offer more dynamic content in each delivery. That is, in the newsletters you can add tweets, Instagram posts, or articles from other media.
Subscription and deliveries
In addition to being able to import, add, update or delete subscribers, it also offers an embeddable form, for greater reach. On the other hand, it is possible to create newsletters and schedule their delivery, which offers an easy organization of the content.
Twitter will bring other news
Without a doubt, this platform will substantially help the growth of the community of writers, editors, and even organizations found on Twitter. The social network plans to incorporate more tools into its platform, to complement this new acquisition. These new features range from user subscription «to the newsletters of your favorite followers on Twitter» until “new settings for writers to have conversations with their subscribers”.
On the other hand, there was talk of incorporating monetization in the social network through “a lasting incentive model through payment newsletters”. This is expected to lead to an increase in the number of paid subscriptions from writers and creators, as well as an improvement in their content, both personal and part of the public conversation.
Apart from the changes made, Twitter has assured that it will leave Revue as an independent entity while continuing to invest in it. Clarifying that your team will focus “on improving the ways writers create their newsletters, build their audience, and get paid for their work”. An increase in its workforce is also expected in key engineering, research and design positions.
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