Kiko Milano cosmetics store: opinions, analysis and assessment – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Be what you want to be: This would probably be Kiko Milano’s answer if you asked him what his vision of beauty is, a goal for which they offer a wide variety of products, including different colours, effects and sensations. With this offer, it seems logical that . But,How is Kiko Milano’s eCommerce? We submit it to analysis. Do not miss it!

Shopping at the Kiko Milano online store

We do not know if in the long run they will be encouraged to try the , but what we almost dare to affirm with certainty is that, whether you have experience with its cosmetics or not, the Kiko Milano brand will surely not catch you by surprise. Today we reveal what you can expect when shopping in their online store.

Surely something that you are very grateful for is the welcome that this Italian brand gives you, because as soon as you arrive on its website, the first to receive you is a striking announcement of succulent discounts on your productsan attraction that is reinforced in the footer of the page, with the promotions and novelty sections.

What sections can you find in this eCommerce

How could it be otherwise in an eCommerce of cosmetic and makeup products, One of the strengths of the Kiko Milano online store is the image. The quality of the images and the colors in each of the photographs on their website seem to want to convey what to expect from their products.

Before launching into the main menu, we recommend that you scroll and let yourself be surprised by the different sections of the main page. Promotions, limited series, best-selling products, beauty tips, Kiko Milano’s values, categories and much other interesting information await you here that will not leave you indifferent at all.

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Once you access the menu, you will find various categories that answer everything you need: news, promotions, makeup, treatment, accessories, tutorials and get the look, gift cards and best sellers. Added to this menu are other equally interesting options, such as: login, Kiko stores, the Kiko Kisses loyalty program, order tracking and customer service.

If you click on the basket that you will find in the upper right part of the main page without having added any products, you will be informed that for Spain the minimum order is €15 and free shipping from €25.

How is the shopping experience at Kiko Milano

Once you select the category that interests you, such as makeup, you will find various subcategories on topwhich are very convenient to access, as well as the “filter by” and “sort by” options on both sides.

If you click on “sort by”, you will see possibilities that you probably already expected, such as the name, the price, the newness and the ranking top. However, if you click on your partner, «filter by», before you opens a whole world of filtering possibilitiesmaking finding the product you want a very simple task.

Another point that is greatly appreciated in this eCommerce is that throughout the list you can see two labels that we consumers love in some products: “best sellers” and “special offer”.

In the products that are part of these offers, you will be able to see, without leaving the list, the discount that has been applied to them highlighted and the original and final price of each product. In addition, data that we are usually very fans of is also shown, such as user ratings with the average number of stars for each productthe number of comments they have and the color possibilities available for each of them.

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For its part, the product sheet is very complete and receives us with all the information we may need, such as colors, the discount applied if it is an offer and user ratings. In addition, the images allow zooming, which makes it easy to see the details of each product, and even offer the possibility of find it in physical store. But there is more: when you scroll, the real magic begins that makes this online store more than just an eCommerce for cosmetics and makeup products.

In the description of the product, more than the typical information awaits you, in a clearly delimited section, in which they tell you such interesting things as: what is it perfect for, why is it special, how are the results, its proven effectiveness, how to use it, the pack and the ingredients. Just below that section you will find more information of interest such as the weight and where the product was made.

Payments, shipments and returns at Kiko Milano

Just as we expected seeing Kiko Milano’s eCommerce, ordering in this online store is very easy. When filling out the form, they will only ask you for the necessary data to make the purchase successfully and, in addition, they will allow you to check the option of using the same data for billing in the same form. From this section, we also greatly appreciate the variety of payment methods they offer: Gift Card, PayPal, credit card and Alipay.

Regarding shipping, the first thing you should know is that this It is free for purchases over €25. At the time of placing the order, you are given the choice between picking it up at a collection point through the Click & Collect service in offices of , with an approximate delivery time of between 5 and 6 working days, or sending it to the address that you choose. In the second case you have two options: Standard Shipping, whose delivery is made between 5 and 6 business days, and Express Shipping, with delivery expected between 3 and 5 business days.

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At the level of returns, you should know that Kiko Milano offers you the possibility of returning purchased products up to 14 days from delivery. The return costs are your responsibility, although, on the web, they inform you that you will have the right to be refunded the amount paid for the purchase of the product and the shipping costs according to the most economical shipping method. those offered by this eCommerce.

And you? Have you already bought in the Kiko Milano online store? Tell us your experience!

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