Until very recently, webinars were not very famous, just like teleworking or tele-study. It has been as a result of the pandemic that we have been forced to telework or tele-study and that is when audiovisual contentWhether in online meetings, in online classes, on TikTok, on Instagram Reels or even on live-streaming platforms,
Why? Well, we can see it from two perspectives. On the side of the content creator, it is a little elaborate content, with a simple format that gives the possibility to express oneself freely and openly. On the user side, taking into account the hyperconnected environment in which we find ourselves and the hectic lifestyle in which we live, audiovisual content becomes easy and fast to consume.
Today we tell you what is a webinar and several ways to apply it to your content marketing strategy. Let’s go there!
What is a webinar?
First of all, let’s analyze the little word. Webinar arises from the fusion of two words in English: Web + Seminar. Seminar means in Spanish, seminar. So Web + Seminar = webinar.
That is, course, conference, more specifically, through videos, recorded or live. Its duration is usually one or two hours, where a specific topic is explained.
In the event that it is live, there is an interaction between the sender, who is the speaker, and the receiver, the user who attends the webinar. This It greatly enhances communication and gives us the possibility of receiving immediate feedback.. But leaving the webinar recorded will give you the possibility to share it or create additional content about it.
One of the things that we have to take into account before getting down to work with the creation of webinars, is the information that attendees will be asked for in exchange for free webinar registration.
The webinar is a format that we can use to enrich our content marketing strategy, either to sell a product or to report on a specific topic. About its benefits, I will tell you later.
Why are you interested in doing webinars?
In most cases, the webinars are free and their objective is the generation of leadsie attract potential customers. If you wonder what you can sell in a webinar or why you are interested in doing webinars, I will tell you that the answer is very simple: your products or services, your knowledge and your experience.
More and more companies join the creation of webinars because it is a perfect way to share valuable content for your customers and users. Needless to say, this increase brand recognition and differentiate you from the competition.
You can base your webinar on some of these topics:
- show the Benefits of a product or service.
- To teach users to use a digital tool.
- Provide information or knowledge about a specific topic.
- Report about events or topics related to your company.
A perfect way to complement your marketing strategy is offer a benefit to people who attended your webinar. For example, discounts or promotions.
How are webinars used?
Taking into account the last part of the previous point, the first thing you should be clear about is the objective of the webinar. Why do you want to do a webinar? Afterwards, you will be able to break down the main objective into specific objective: do I want to retain my current customers or get new leads? Do I want to train on a specific topic or perhaps report on the latest developments in the sector?
Once we have clear objectives, it is time to build the theme and its subsequent call to action. These are some of the characteristics of a webinar:
Target audiences
When you set out to set a specific goal, always keep in mind the audience you want to target. The webinar content must be adapted to the audience you want to reach. Directing your webinar to your current clients is not the same as wanting to reach new clients. Your content must accompany the customer through the customer journey.
relevant topic
Considering the previous point, the topic has to be relevant to your audience and respond to questions, doubts or curiosities that this audience may have.
A extra tip is to complement your webinar with social networks. For example, before starting to shape the webinar, you can do a survey or round of questions on Instagram so that your users and followers can leave their comments and queries. This will even help you get new topic ideas for future webinars.
And if you don’t have social networks yet or l effective, in we can help you. Tell us!
Educate in a fun way
The goal of the webinar itself is to educate. It is still an online training or a way of disseminating content in a more serious and professional way. However, this feature doesn’t have to make the webinar a piece of cake. It’s more, it has to be educational, but also fun and entertaining.
include examples
Related to the previous point, one way to turn webinar content into something entertaining is tell examples, real cases, personal stories, studies, etc It is about providing valuable content to users, and there is no better way than giving them real examples that they can apply to their businesses.
Short duration and visual content
It is shown that . But this does not mean that you have to talk for 90 minutes on the same subject, rather it is about doing 15-20 minute blocks in which you focus on the topic you want to expose and then for 5 minutes, draw the attention of the audience through images or other more visual content.
call to action
The call to action must have relation to the objective of the webinar and it has to carry more additional information so that the user can obtain more information if required.
Why are webinars useful for your content marketing strategy?
These are some benefits of creating content through webinars and that complement your content marketing strategy very well.
We don’t need a big budget
Producing a webinar doesn’t need a lot of resources, time or money. There are free tools and other paid ones, we recommend that you investigate which one may interest you the most.
We can recycle content
One of the advantages of doing a webinar is that we can use that content to feed both the blog and social networks. Create posts for social networks, post with complementary information for the blog, get ideas from users’ questions, etc.
We establish relationships
In the webinar, the relationship between the sender and the receivers is closer than if they read a post or an ebook. The use of voice makes the transmission of information personal, showing users who is behind the entire process.
We get new customers
And the most important of all, through webinars we can attract new customers and retain existing ones. How? Through the information that participants give us to register before participating in the webinar.
After knowing all this information about webinars, do you see it possible complement your marketing strategy content with this type of content? Giving added value and interesting content to users will always play in your favor.
Having said that, go through our section of , where you will learn how to get the most out of your website. And if you want more information, do not hesitate to . We are always happy to help you!
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