What is Google Analytics Academy? –

The analysis of the statistics provided by each digital marketing strategy is essential to analyze whether it is successful or not. To do this, Google offers a wide variety of tools that allow you to review this data. Now, handling these platforms correctly requires training and that is also offered by the technology giant thanks to Google Analytics Academya .

You want to know what is google analytics academy, and how it works? stay to read this post because today we tell you everything.

How does Google Analytics Academy work?

Talk about Google Analytics Academy is to refer to the online academy of the search engine and technology giant. It is a commitment by Google to train and update specialists in Analytics and . In the form of small temporary and free courses, the platform offers exclusive and quality training to go from the most basic to more specific topics such as a good analysis of ecommerce or a mobile App.

Their use is totally free and is dedicated to teaching how to use the statistical analysis tools offered by Google. The main objective of this section is the training of users, so that they have a good handling of Google’s measurement tools. All this makes it easier to make the best decisions, thanks to data analysis.

Until now, there have been few courses available and they have tried to lay a solid foundation for their students, although the latest courses already offer a more specific and specialized information. Since with the passage of time they have been incorporating courses with very specific topics, with the idea of ​​consolidating the necessary bases for the good analysis of statistics. As courses have been published, they have become more specialized, with the idea of ​​being specific in the subject matter.

One of its main characteristics is that the courses are temporary, that makes you have to be careful to select the ones that interest you the most. It is an excellent help for the good management of an e-commerce or a mobile app, which has an easy operation:

• The opening of one of the courses is notified
• Pre-registration is done
• You are notified of the opening of the online course
• You have certain dates to take the online course
• Passing the tests on the stipulated dates you have access to an official Google certification diploma
• These dates also have a community in which you are invited to participate during all the units of the course.
• When the course date ends, the opportunity to obtain the diploma ends.
• The course is still open to be able to take it whenever you want, they will indicate it to us in the index of courses

How are the courses?

They are not very extensive courses, they can go from 3 to 5 units, in each unit you can have from 3 to 5 points. In each of the points there is a bit of theory, a practical example, and in some cases an Analytics simulator so that step by step you can recreate what you have learned in a fictitious account, something really useful. At the end of each of the points you have a multiple choice exam, which you can repeat as many times as you want until you pass a minimum of 80% of the questions. Passing all the tests will automatically have your PDF certificate in your Google Analytics Academy profile.

Course offer in Google Analytics Academy

A Google Analytics specific course it has many advantages over a stand-alone preparation. Especially experienced teachers will be able to take you beyond a simple solution for the exam questions, what really matters when working with Analytics is knowing how to apply it to real cases, knowing the possibilities well, and getting to use Analytics that has an impact on your marketing and business decisions. At Google Analytics Academy they offer:

It is where the most basic elements for the management of statistics are taught. There they will be able to see how to create an account, make a tracking code, analyze basic reports and how to configure the tracking of the objectives and the campaigns as such.

It is intended for people who already have a basic understanding of the tool and already need to know how to use advanced features such as data collection, processing, and configuration. They also show the use of other digital marketing and analysis tools that are more complex.

This Google Analytics course is to show the features of Google Analytics 360, which are only available in the most advanced versions of the tool. This is where you discover the benefits you can get by integrating BigQuery, Google Marketing Platform, and Google Ad Manager products with your statistical analytics application.

It is a course to learn how tags can be implemented and managed with Google Tag Manager. It is a very useful tool to facilitate the work of marketers, analysts and developers in the digital area.

And what about Google Analytics 4?

OK yes. We have talked throughout the post about Google Analytics in general, but GA4 is a topic of fervent interest. You have to know that these courses related to Universal Analytics will stop processing data from July 1, 2023

We already told you what are the , but it is necessary to delve deeply into the matter to understand the new way of working in GA4. GA4 free and official Google courses.

Here you can find free courses that are available to property users standard in free version.

If you have any questions, you can leave us a comment and we will help you.👇🏼You can also contact us, as we can help you get the most out of your business with these types of tools.